Masters in Marketing Management (MMM)
by MET Institute of Management, MumbaiMumbai |
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Category: Finance Management | Marketing & Sales Management | Communication Skills | Product Management | Human Resource (HR) Management | Organisation Management | Finance | Mathematics, Logic & Statistics | Advertising Management | Entrepreneurship Management | Project Management | Business Management | MMM | General Administration & Management | Database Administration | Basic Computer Training | Operations Management | Retail Management
| Eligibility: (Pre-requisites) | Bachelor’s Degree in any discipline from a recognised university with Minimum 2 years work experience at supervisory / executive level, after graduation (The 2 year period is calculated from the date of final examination at the degree level.) |
| Medium of instruction: | English |
This is Three-year, part-time post graduate programme affiliated to Mumbai University.
Programme Objective
The part-time Master's Degree programmes enable executives to pursue advanced studies in their chosen area of specialisation viz. Human Resource Development, Finance, Marketing and Information – with a view to enhancing career prospects.
No. of Seats : 60 per programme
How can I apply?
- Obtain Application Form and Prospectus, available at MET for Rs. 900/- in cash or DD payable at Mumbai in favour of 'MET's Institute of Management'.
- Fill the Application Form and submit the same with necessary documents (mentioned in the Prospectus).
- Appear for the Selection Procedure on scheduled date.
Admission Procedure
- The applicant must submit the prescribed application form along with necessary certificates on or before the due date.
- The applicant must appear for the selection programme on the date of Entrance Exam.
- The selection will be done on the basis of:
- Scholastic record
- The level and nature of practical experience and
- Performance in the selection programme conducted by the Institute.
- The selection programme will consist of a Written Test (WT), Group Discussion (GD), Personal Interview (PI). The WT, GD and PI will be conducted on the same day.
- The list of selected candidates will be declared on MET website.
Important Dates
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Last Date for Form Submission |
February 06, 2013 |
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Entrance Exam |
February 10, 2013 |
Programme Outline
Masters in Marketing Management (MMM) - The programme covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective which is necessary for marketing executives to move into top level general management positions. Candidates seeking admissions to this programme ust have practical experience in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relation, Advertising, Export Marketing and Applied Economics.
Programme Contents:
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MMM (Masters Degree in Marketing Management) |
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The programme covers all the related areas of Marketing, including Public Sector Marketing. It seeks to develop an integrated top management perspective that is necessary for marketing executives, to move into top-level general management positions. Candidates seeking admissions to this programme must have practical experience in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics. |
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First Year |
Second Year |
Third Year |
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First Semester : |
First Semester : |
First Semester : |
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Financial Accounting |
Introduction to Computers/ MIS |
International Marketing |
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Business Law |
Effective Communication |
Product Management / Industrial Marketing/ Service Marketing |
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Cost Management & Management Control |
Human Resources Management |
Marketing Strategy |
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Organisational Behaviour |
Business Environment |
Distribution Management & Marketing Finance |
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Principles of Management |
Taxation |
Special studies in Marketing (Projects ) |
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Quantitative Methods in Management |
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Second Semester : |
Second Semester : |
Second Semester : |
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Personnel Law & Management |
Advertising & Sales Promotion Management |
Entrepreneurship Management |
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Managerial Economics |
Marketing Research |
Management of Environment & Productivity Techniques |
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Production Management |
Consumer/ Industrial Buyer Behaviour |
Project Management |
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Marketing Management |
Retail Management / Social Marketing |
Strategic Management |
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Research Methodology |
Business Ethics |
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Financial Management |
Sales Management |
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| Classroom - Part Time | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
3 Years |
All Venues | Not Specified | Price On Request |
MET Institute of Management, Mumbai
MET Institute of Management (MET IOM)
At MET, students are treated as managers under training. Training is imparted round-the-clock, seven days a week. Projects and assignments are given utmost importance and students learn on the job. Application oriented knowledge, garnered in the lecture halls, is applied to industry assignments. The faculty spares no effort to make the students razor sharp, so they make their mark in the corporate world.
