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Master of Marketing Management (MMM) - University of Pune


FIMR (Foresight Institute of Management & Research)
Master's Degree

by FIMR (Foresight Institute of Management & Research)


Pune
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Subjects Covered & Categories
Learn: Marketing Management

Category: MMM | Marketing & Sales Management | Marketing


Basic Details
Certification: University of Pune
Eligibility:
(Pre-requisites)

3 Year Degree from any recognized University with minimum 45% marks
Final Year students of Degree programmes likely to complete their degree by
31st Aug 2009 may also apply.

Medium of instruction:English
Overview, Content & Syllabus

 

Master of Marketing Management (MMM) is a full time two years master’s degree course. The programme is a mix of marketing related and general business courses, which include the functional area of marketing management like Industrial Marketing, Marketing Research, and Consumer Behavior etc. The students are exposed to marketing development in the environment with special emphasis on management for small and medium enterprises. The knowledge and skills required to plan, and manage marketing function, which has emerged as a special discipline is highly valued in all industry sector including business, tourism and other services.

Job Opportunities:

Many graduates begin their career as junior executives and, after some experience are promoted to senior levels. Other seeks entrepreneurial roles in the Marketing world as independent consultants or Professionals. Career opportunities exist in such areas as Management, Sales, Technical Writing, Training, Consulting etc. Application areas include National and International Marketing, Advertising, Market Research, Export and Import, Training and Development.

Course Structure: (4 semester)

Semester I

Semester II

Principles & Practice of Management

Service Marketing

Principles of Marketing

Retail Marketing

Fundamentals of Management Accounting

Sales Management & Personal Selling

Managerial Economic

Distribution Management & Logistics

Research Methodology

Market Research

Consumer Behaviour

Relationship Marketing

Business Communication

Indian Economic Environment

Fundamentals of Information Tech(I)

Field Work + SPSS(I)

Semester III

Semester IV

International Marketing

Brand Management

Marketing & Laws

Strategic Marketing

Financial Services Marketing

Export Documentation & Forex Management

Marketing Communication

Direct Management

Retail Operations Management

Industrial Marketing

Project Work

Rural & Agriculture Marketing

Foreign Language(I)

Entrepreneurship Development.& Proj. Mgmt.

Virtual Marketing(I)

Foreign Language(II)

Eligibility Criteria:

  • 3 Year Degree from any recognized University with minimum 45% marks
  • Final Year students of Degree programmes likely to complete their degree by 31st Aug may also apply.

Course Schedule & Price
Classroom - Full Time
When Duration Where Remarks Price
Not Specified 2 Years
All Venues Not Specified Price On Request

Venues (Locations)
Pune, Shivaji Nagar (Head Office):- 1170-27 Revenue Colony, ‘Saraswati Nilayam’ Off J. M. Road, Shivaji Nagar, Pune - 411 005, Maharashtra, India


About Course Provider

FIMR (Foresight Institute of Management & Research)


Established in Mumbai in the year 2000, FIMR made the transition from a placement institute offering management students a route to hands-on, practical training to becoming a sought-after B-school. FIMR has been conducting training the areas of Information Technology. FIMR team has trained over 4,000 students in IT and has conducted several workshops to enlighten students on upcoming industry trends. We are a dedicated team and devoted people of genuine interest and concern for student future.

FIMR,operating under Dyanoday Prashikshan Sevabhavi Sanstha (DPSS), a Trust registered under the Society Registration Act of 1860 and the Public Trust Act of 1950, to achieve its vision that every student acquires new competencies and the high level of skills needed to thrive in the dynamic world of the 21st century:

  • In 2000, FIMR’s academic programmes started with training in IT and vocational courses.
  • In 2007, FIMR established its campus in Pune offering Industry oriented programs in Clinical Research, Clinical Data Management and Quality Management.
  • In 2008, FIMR formed alliance with one of the few institutes accredited by ASCB (Europe) Ltd - U.K., for conducting Quality Management and Six Sigma Certification.
  • In 2008, FIMR further associated with BRISC-CARR Group, Canada to offer certificate courses in Modern Retail Management.
  • In 2008, DPSS, registered with Pune University and is now recognized as Foresight College of Commerce, FIMR offering management programs to both graduate and undergraduate aspirants. Affiliation to the university is not only a must; it’s also a matter of pride. Early 2009 FIMR received a certificate from American Universities Accreditation Council (AUAC) for adopting American Education pattern.
  • Mid 2009, FIMR associated with KUONI Academy.
  • Early 2010, FIMR signed an MoU with Progetan,US.

Our Academic and Industry program offers an in-depth understanding of the latest trends in chosen disciplines; encourages students to hone their powers of analysis and critical enquiry; and imparts expertise that can be applied to scientific and technological innovations in a globally competitive world.

FIMR is a name that inspires awe and respect in the field of management education. Ever since its establishment in 2000, FIMR has pursued a unique path in molding bright minds into capable managers and leaders.

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