MA (Marketing and Management Communication)

The Commits course has been redesigned with sharper focus providing more opportunities for students to unlearn and relearn.

Commits follows a unique teaching methodology that consists of classroom lectures, tutorials, seminars, workshops, demos, field visits, practical work, case studies, presentations, and live industry projects.

The teaching methods focus on learning and understanding, and less on notes and reproduction of content. All work is given weightage and assessed. There is continuous internal evaluation for all subjects, including mid-semester exams and quizzes.

Commits follows a semester system and university examinations are held at the end of every semester, in December and June.

Semester 1 (July - Dec)

Communication and Media

Editing, Reporting and News Production

Introduction to Marketing Communication

General Studies

Basic Computer Applications

Semester 2 (Jan - June)

Consumer Behaviour

Digital Media

Research Methodology

Modern Management Approaches

Multimedia Applications

Semester 3 (July - Dec)

Public Relations and Corporate Communications

Sales Promotion and Retail Communication

Marketing Research and Analysis

International Communication Management

Brand and Advertising

Semester 4 (Jan - June)

Media Laws and Ethics

CSR and Communication for Development

Media Research and Planning

Media, Entertainment and Event Management

Dissertation and Viva Voce

Career opportunities for MMC students: Account Manager, Client Service Executive, Copywriter, Marketing Executive, Retail Manager, Sales Promotion Executive, Event Promoter, Business Development, Visual Merchandiser, Sales Manager, Visualiser, Collateral Designer, Internal Communicator, Corporate Communicator, Technical Writer, Business Writer, Media Planner, Digital Media Marketer, Film and Sports Marketing, Celebrity Management, Advocacy Officer, Communications Officer, PRO, Programme Officer, Development Consultant, Aid worker, Resource Manager, Volunteer Coordinator, Lobbyist, Public Affairs Specialist, Social Media Entrepreneur.

Fees Structure :

All fees (except mess fees) can be paid through cash, local or multi-city cheque or demand draft, or through RTGS/NEFT transfer.

Application fee: Rs.1,000 (to be paid by cheque, cash or demand draft along with application)

Course Fees: Rs.3.6 lakhs for two years (Rs.1.80 lakhs per year)

When to pay:

I year fees – Rs.1,80,000*

April 15 Payment of first instalment of first year fees: Rs.50,000

June 15 Payment of second instalment of first year fees: Rs.1,30,000

*Includes all university fees, examination fees and academic fees; does not include accommodation and mess fees

Note: First year fees have to paid compulsorily in two instalments, before commencement of course.

II year fees – Rs.1,80,000**

June 15 Payment of II year fees: Rs.1,80,000

**Includes all university fees, examination fees and academic fees; does not include accommodation and mess fees

Note: Payment of second year fees in instalment is not permitted.

No other fees are required to be paid to college apart from these amounts. Students may obtain receipts for all fees paid. Part payment of fees will not be permitted.

BANK LOAN:

After payment of first instalment of first year course fees, documents for bank loan will be sent to the students.

Taking a bank loan is not compulsory.

Even if the students apply for a bank loan they still have to pay their second instalment by June 15, and the amount will be returned once the bank sanctions the loan.

HOSTEL AND MESS FEES:

Accommodation facility is available on college premises for outstation girl students with vegetarian lunch and dinner on weekdays. Breakfast will not be served in the mess.

Accommodation charges for one year is Rs.48,000 payable along with the second installment of I year fees.

Mess Charges Rs. 2,500 every month

Hostel accommodation on campus is available only for the first year (July – June), and is on a first-come-first-served basis.

DOCUMENTS ISSUED BY COLLEGE FOR EDUCATION LOAN:

• College brochure

• Admission fees paid receipt

• Admission confirmation letter

• Fees structure of college

• College affiliation letter to university with permission to run current courses

• Self-statement affidavits regarding various statutory compliances by college

• Recognition of affiliating university by UGC

• Proof of listing of college in university’s website

• Proof of university’s accreditation by Association of Indian Universities

• Relevant extracts from university files/web site and brochure

• List of banks’ loan sanction letters of previous years

• Relevant documents about government and RBI guidelines regarding educational loans (from point of view of information and guidance only; not a statutory requirement)

Commits Institute of Journalism and Mass Communication

Commits was set up as a postgraduate media and communications institute in Bangalore, and inaugurated by then Governor of Karnataka, Smt Rama Devi, in August 2001. Its objective is to enable students to position themselves as multiskilled and multifaceted media professionals.

In a span of little over a decade Commits has emerged as one of the top five communication colleges at the postgraduate level in India, offering a bouquet of cutting-edge courses across the media spectrum. Commits does not advertise or promote itself in the media heavily as most other educational institutions do, but believes in word-of-mouth publicity and its own students as its brand ambassadors.

Commits is a small institute with a big reputation. The emphasis is on all-round development, where theory and practice are given equal weightage; where academics and industry-work go hand-in-hand; where teachers are also professionals and professionals are teachers. At Commits the students are not just taught, they are given an experience, which changes them into better professionals and mature human beings.

Excellence is not a goal at Commits, it is a way of life. A dream combination of committed and experienced in-house faculty, a unique and practical syllabus and tie-up with media industry for teaching, training and recruitment, makes every student industry-ready. Course delivery is a judicious mix of self-study, seminar, classroom teaching and practical methodologies.

Commits’ future plans include multiple academic programmes with specific industry focus, tie-ups with leading global academic institutions and a state-of-the-art media lab.

Commits is not just another college; Commits is an experience!