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Masters in Marketing Management (MMM)


We School (Welingkar Institute of Management)
Master's Degree

by We School (Welingkar Institute of Management)


Mumbai, Bangalore, New Delhi
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Subjects Covered & Categories
Learn: Marketing

Category: MMM | Marketing & Sales Management | Marketing


Basic Details
Eligibility:
(Pre-requisites)

Bachelors Degree (10+2+3) from a recognized University with 2 years of work experience after graduation in the executive or supervisory cadre.

Medium of instruction:English
Overview, Content & Syllabus

Started 1988, the program covers all the related areas of marketing including public sector marketing. It seeks to develop an integrated top management perspective, which is necessary for a marketing executive to move into a top level general management position. 

Candidates seeking admission to this program must have practical experience of minimum two years in any of the following related areas: Marketing Planning, Sales Management, Marketing Research, Distribution, Public Relations, Advertising, Export Marketing and Applied Economics. 

This program is affiliated to the University Of Mumbai and has been approved by AICTE.

FIRST YEAR

Semester I

Semester II

Financial Accounting

Personnel Law and Management.

Business Law.

Managerial Economics

Cost accounting and Management Control.

Production Management

Organisational Behaviour.

Marketing Management

Principles of Management

Research Methodology

Quantitative Methods in Management

Financial Management

SECOND YEAR

Semester I

Semester II

Introduction to Computers.

Advertising and Sales Promotion Management. 

Effective Communication.

Marketing Research

Human Resources Management

Consumer / Industrial Buyer Behaviour. a) Retails Management. b) Social Marketing.

Business Environment

Sales Management.

Financial Management

 

THIRD YEAR

Semester I

Semester II

International Marketing

International Business

Product Management /Services Marketing/ /Industrial Marketing

Environment Management

Marketing Strategy.

Project Management

Distribution Management

Sales Management.

Special Studies in Marketing (Project)

Strategic Management

 

Business Ethics

Welingkar's Part-Time MBA offers you a unique opportunity to enhance your knowledge base, maximize your leadership potential, and expand your corporate network, all while maintaining a balance between your personal and professional lives.

The program allows you to continue your full-time professional activities while developing skills that boost your career to an international management level and that will raise your profile within their current organization.

Program Highlights:

  • Continue working along with the course

  • Convenient evening batches

  • Centrally located campus

  • Classes conducted by experienced faculty members and industry experts

  • Networking opportunity with 1200 plus working professionals in the campus

  • Strong Alumni network / industry interface during the course

Eligibility Criteria:
Bachelors Degree (10+2+3) from a recognized University with 2 years of work experience after graduation in the executive or supervisory cadre.

Fees:
Fees Structure for MMM/ MFM/ MIM/ MHRDM Course is Rs. 56,695 for the 1st year.
(The fees for the subsequent years (2nd and 3rd year) is subject to change)

Selection Process:
comprises of Written Test, Group Discussion & Personal Interview.

No of Seats : 120


Course Schedule & Price
Classroom - Part Time
When Duration Where Remarks Price

(6:30 PM - 9:30 PM)
Mon, Tue, Wed, Thu, Fri, Sat
3 Years
All Venues Sundays and holidays, if required Price On Request
Price Notes: Fees : Fees Structure for MMM/ MFM/ MIM/ MHRDM Course is Rs. 56,695 for the 1st year. (The fees for the subsequent years (2nd and 3rd year) is subject to change)

Venues (Locations)
Mumbai, Matunga (Campus):- Lakhamshi Napoo Road, Near Matunga (Central Rly.) Matunga, Mumbai - 400019, Maharashtra, India


Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India


New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India


Bangalore, Hosur Road (Campus):- 11, Emen Arcade, Krishna Nagar Industrial Estate, Near Dairy Circle Hosur Road, Bangalore - 560029, Karnataka, India


About Course Provider

We School (Welingkar Institute of Management)


Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.

With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.

WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.

Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.

At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.

WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.

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