Postgraduate Diploma in Management Rural Management (Emerging Economies)

Postgraduate Diploma by We School (Welingkar Institute of Management) Mumbai, Bangalore, New Delhi View Contact

Starting from: INR 4,30,000 Per Course (Taxes As Applicable) Request Info

Category: PGD in Rural Management | Rural Management

Eligibility: (Pre-requisites)	A minimum 50% in graduation, which must be completed by June 2013. Should have taken CAT (2013) conducted by the IIMS for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2014) / and / or ATMA (2013-2014) and / or CMAT (2013-2014) and / or Mh-CET (2014).
Medium of instruction:	English

2 Year Full - Time, Recognized by AICTE

Present intake : Mumbai - 60 seats

Program Objective

Weschool's PGDM-Rural Management (Emerging Economies) program has stemmed from the need of the corporate sector for Managers/future leaders who have a deep understanding and premium knowledge about the rural sector of India in terms of the needs and aspirations, lifestyle, culture and beliefs of the people residing in the smaller towns and villages. A person who is empathetic, has leadership qualities and has an innovative mindset so that s/he is able to think out of the box to correctly identify with the problems and then find ingenious solutions to the problems faced by the rural sector.
The program seeks to groom students who, not only protect the rights of the persons living in the rural areas, but also empower them by giving access to advancements in technology, markets and other comforts/privileges enjoyed by the urban population. They do this while assuming a role either as a Corporate Executive, NGO representative or an Entrepreneur.

A Focused & insightful Management Curriculum

To achieve developing these skills in the students, the course curriculum is focused on mainstream Management disciplines of Leadership, General management, Environment, Finance, Marketing, Operations, HR, Research, with a dedicated stream based on the Rural sector, and also includes Design thinking and Innovation based subjects that lets them have a human centered and a holistic approach to issues, rather than a "customer" or "market" approach.

Extensive Experiential Learning

Embedded within the 2 years Program is Rural internship of 5 months and 10 days planned in three phases. The first phase is of 10 days "Exploring the grassroots module" in the 2nd trimester, wherein the students stay in the villages to understand the context from various lenses, the second phase is in the intervening months of May-June between the 1st year and the 2nd year of the PGDM-Rural Management (Emerging Economies) Program. Here the companies who have their focus in the rural sector offer the 2 month internship program to the students. In the third phase, the entire 6th trimester is dedicated to the student picking up a Rural based project of his volition, which could in turn either be sponsored by a company, government or an NGO.

Placement

The first batch of students of the PGDM-Rural Management (Emerging Economies) program has found very encouraging response from the companies from different Industry verticals.
List of companies/Organizations in which the students of the first batch of PGDM-Rural Management have been selected for their Summer Internship projects.

• Mahindra Finance Ltd.

• Godrej Agrovet Ltd.

• Pidilite Industries Ltd.

• GSK Ltd.

• Reserve Bank of India

• Su-Kam Power Systems Ltd.

• NABARD

• Nerolac Paints Ltd.

• Gowardhan (Parag Milk Foods Pvt. Ltd.)

• Cotton Association of India

• Gokul Milk Ltd.

Project

Some of the Rural focused projects undertaken by the students in their first year of their Management program.

• Developing a value chain for any agriculture byproduct, along with understanding of value-chains for agricultural inputs *

• Developing high end product positioning for any agricultural product**

• Creating IT interventions aimed at developing rural entrepreneurs***

• Identifying Opportunities for instigating micro-banking in rural areas (RBI Guidelines)

• Enhancing information flow in MNREGA projects

• Identifying Opportunities for creating improved rural health services

• Understanding the applicability/functioning of different Rural Schemes

• Using Interaction design as a Business Strategy

• Financial Analysis of different companies

• Sector Analysis of various Industry sectors.

(* Awarded first prize, ** Awarded second prize, *** Awarded Third Prize among 25 projects, evaluation done by industry professionals)

Industry Projects

• Cadbury- Modelez International Ltd. – "New Channel development for Cadbury Chocolates, Biscuits and drinks"

• Titan Industries

Events organized by the Rural Management team

• AuRuM 2012 - A Roundtable in Partnership with the Industry based on the theme - "Role of a Rural Manager in the Emerging Rural Economy" On 1st Dec, 2012 a Round Table conference titled "AuRuM 2012" was conducted with a view to learn from the executives from the corporate world who have immense experience, in-depth knowledge and understanding about India's rural sector.
  Outcome of the Roundtable: After an enthralling discussion on the issues raised during the roundtable, many insights were generated for the benefit of the audience. It was a moral boost to the students of the PGDM-Rural management (Emerging Economies) program since the companies mentioned the need of corporate managers who have an understanding of the rural sector in order to help them to grow in the emerging rural sector, provided that the students were willing to toil it out in the harsh terrain. There emerged new possibilities of collaboration among the industry and academia in terms of joint research and sponsored projects besides the internship opportunities for the Rural Management students in the companies represented. To name a few companies represented at the Roundtable were: ICICI Bank, Yes Bank, Pidilite Industries, Aditya Birla Group, Lupin Ltd, IBM, FINO, Monsanto, Srei Sahaj eVillage, Hero MotoCorp, Cheminova Ltd etc.

• The senate: 24th February, 2013 This was an open ended debate looking at insights and solutions to shape the future of the economy- in the format of the Indian Parliament. This was an ideal platform for the thought leaders of tomorrow to elucidate their visions- how they would propose the upcoming 12th five year plan to be. The event attracted more than 20 colleges across Maharashtra to participate in the debate. The Jury members included present MLAs of Maharashtra.

Best Practices in the Rural management Program

• Lectures on social sciences by the professors from TISS

• KASHR tool (Knowledge-Attitude-Skill-Habit-Rural Context) to reflect and absorb the classroom learning

• Creativity tools

• Visualization tools (Such as Mindmaps)

• Design thinking as a leaning tool

• Prototyping

• Innovation

• Using Games for understanding financial concepts

Internationalization

• Dr Sten Ekman and Dr Annallil Ekman from Maladarlen University, Sweden conducted a workshop on "Innovation and Research" for the students and guided them on how to identify areas of Innovation and how to conduct Research in the Rural areas.

• 14 member delegate team, including 11 students and 3 faculty members from Maladarlen University, Sweden were part of students and faculty exchange Program, They had a rural exposure organized and conceptualize by Rural Management faculty team at Weschool and was facilitated by the NGO Yuva Mitra, who are doing commendable developmental work based at Sinnar, Maharashtra.

• Student of PGDM-Rural Management (Emerging Economies) went to Canada under a student Exchange program.

Student's Contribution to Society through Extension work

• Tree Plantation done by students in collaboration with the NGO Yuvak Biradari (Bharat), who are very active in developing Entrepreneurship in the Rural youth all over India.

• Innovation Workshop was conducted by students for rural youth when they visited the villages under the mentorship of the NGO Yuvak Biradari (Bharat).

Association with NGOs in Rural sector

We have associated with NGOs for taking inputs in academies and giving practical field exposure to the students. We have been associated with Appropriate Rural Technology institute (ARTI), Yuvak Biradari (Bharat), Yuva Mitra- Sinnar, AFARM, Gram Mangal, Aine.

Professional Exposure through Workshops and Seminars to the first batch (2012-14)

Sr no	Name of event /session	Organizing institution
1	Panel discussion on "Monsoon and Agricultural prospects"	IMC - Indian Merchants' Chamber
2	Convention program	AIMS – Association of Indian Management Schools
3	Workshop on Agriculture Industry, Food Processing industry and allied matters	ICAI – Institute of Chartered Accountants of India
4	Workshop on Land and Property rights for rural transformation: Understanding the implications of the Forest Rights Act	IRMA- Institute of Rural Management, Anand
5	Water futures	Forum of Free Enterprise
6	2nd Global Strategic Design Forum 2013	CII – Confederation of Indian Industry and Illinois Institute of Technology

Use of the Program

• Summer Internship of the first batch(2012-14) at Top companies like Mahindra Finance, Pidilite Industries, Godrej Agrovet Ltd., GSK, Nerolac Paints, Reserve Bank of India, NABARD, Parag Foods Pvt Ltd.

• The two years journey of the graduating student includes a 5 months internship in the rural sector distributed over 3 phases, which not only exposes the students to the rural context but also an experience of taking up meaningful and value adding projects during this tenure.

• Expansive curriculum constituting the Core Management Subjects PLUS subjects based on Rural Management, emerging economy of the rural sector and policies of the Government PLUS Creativity, Innovation and Design Thinking as a problem solving process.

• Opportunity to work on Live projects with the Industry, Government as well as NGOs in the rural sector.

• Opportunity to make a career in this sunrise sector, when the curve is on the rise, which paves way for a bright and accelerated future career prospects.

• More and more Industry sectors are growing in the Rural Space where the students would find jobs, viz. Banking & Finance, Insurance, FMCG & consumer durables, IT & ITES, Telecom, Manufacturing, Agri-business, Healthcare, Retail, Infrastructure, Automotive sector etc.

• Envisaged Job Roles - Program Manager, Rural Business manager, Consultant - Rural Projects, Project Manager, Sales Manager- Rural & Inclusive Banking, Relationship Manager - Rural Banking, New Business Development Manager - Farm Equipment, Product Manager, Rural technology Product Head, Brand Manager - Rural etc.

Course Structure

List of courses
I)	Trimester 1
	1. GCLP (Global Citizen Leadership Program )- Phase 1 2. Business Communication 3. Managerial Economics 4. Principles of Marketing 5. Business Statistics 6. Individuals in organization 7. Rural Development in India 8. Rural Insights
II)	Trimester 2
	1. GCLP - Phase 2 2. Agriculture situation in India 3. Agricultural Economics 4. Cost & Management Accounting 5. Rural Marketing 6. Research Methodology 7. Managing groups for performance 8. ICT in Rural Management 9. Exploring the grassroots, Rural Ethics, Social structure & Behaviour
III)	Trimester 3
	1. GCLP - Phase 3 2. Perspective Management 3. Problem Solving & decision making 4. Business Environment 5. Financial Management & Financial Markets 6. Elements of Taxation & Fiscal Policy For Rural Sector 7. Market Research 8. Operations Management 9. Sector Analysis 10. Human Resource Management 11. Interaction Design as Business Strategy
Summer Internship Project
IV)	Trimester 4
	1. Sustainable Practices & Climate Change issues 2. Advance Financial Management 3. Legal Aspects I (Agri. Legislation) 4. Legal Aspect II (For Business) 5. Rural Consumer Behaviour 6. Integrated Marketing Communication 7. Distribution & Supply Chain Management 8. Rural Innovation 9. Managing Cooperatives 10. Agri Price Risk Management & Commodity Markets 11. Vertical (As selected by students) 1. Agribusiness 2. Banking & Finance 3. Developmental sector (Entrepreneurship, Voluntary Organizations, CSR)
V)	Trimester 5
	1. Strategic Management 2. International Business 3. Micro-Finance 4. Project Management 5. Sales Management 6. TQM & Operations 7. Data Analytics 8. Organization Development 9. Vertical (As selected by students) 1. Agribusiness 2. Banking & Finance 3. Developmental sector (Entrepreneurship, Voluntary Organizations, CSR)
VI)	Trimester 6
	1. Academic Research (Includes session on use of Databases)

Admissions and Fees

Admissions
Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.

GD & PI Centers

• Mumbai

• Delhi

• Bangalore

• Kolkatta

Fees

Mumbai
Tuition & Other	Rs 4,30,000/- p.a*
Library Deposit	Rs. 4000/- (refundable)
Hostel Fees	Non A.C. Rs. 88,000/- p.a. A.C. Rs 100,000/- p.a. Plus a deposit of Rs. 1000/- (refundable)

Eligibility and selection criteria

Eligibility

A minimum 50% in graduation, which must be completed by June 2013.

Should have taken CAT (2013) conducted by the IIMS for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2014) / and / or ATMA (2013-2014) and / or CMAT (2013-2014) and / or Mh-CET (2014).

Selection Process

The Selection process is divided into two stages.
Will apply for all students who submit their completed application forms with the requisite documents within the time specified by the Institute.

Stage I	Maximum Marks
Written test (WT)	140
Past Academic performance (PAR)	15
Work experience (WE)	15
Total for stage I	170

Written Test Score (WT)

The Institute, basis of the percentile provided by the student, will assign a score out of 140 using a statistical normalization process. In case, the student has given multiple test percentiles, the highest will be considered.
Students should note that percentile and percentage are not the same.
Past academic record (PAR)
The marks assigned for past academic record include marks for percentage obtained in Class 10, Class 12, Graduation and Post Graduation (if applicable). In case a student is appearing for Graduation or Post Graduation, the percentage column will be blank. Students must not enter an aggregate of previous years
Documents to be enclosed along with completed application for academic results are:

• Attested copy of Mark sheet of Class 10, 12, Graduation, Post Graduation (whichever applicable)

• Attested copy of Graduation and Post Graduation Certificate.

Applications not having the above documents will not be given marks for Past Academic Record. Maximum Marks in this section is 15.

Work Experience (WE)
In Stage I, Marks assigned for work experience is on the basis of duration of work experience only. Only full-time work experience, after completing graduation will be considered.

Documents to be enclosed along with completed application for persons with work experience are:

• Experience letter or a combination of Appointment letter and latest salary slip for the current organization working

• Experience letter or a combination of Appointment and Relieving letter for all previous jobs mentioned.

The maximum marks in this parameter is 15. In the absence of the above documents marks will not be given for the work experience claimed by the student.
ANY false claim / fake documents being submitted will be automatically disqualified from the Selection Process and no appeal will be entertained in this regard.

The total score of 170 in Stage I will then be used to shortlist students for Stage II of the Selection process. Therefore ALL applicants will not be called for Stage II. Students should note that being called for Stage II is dependant on 3 parameters as mentioned above and not only on the Written Test Score. Hence a specific percentile cut-off for being invited to Stage II does not apply.

Stage II:
Group discussion (GD)	50
Personal interview	100
Extra curricular activities (EA)10	10
Essay questions (EQ)	20
Psychometric & Creativity test (PT)	50
Total for stage II	230

Only Students short listed from Stage I will go through Stage II.

Stage II comprises of the following parameters.

1. Stage II comprising of the above evaluation parameters will be conducted at the choice of GD/PI Centers provided by the Institute.

2. All applicants going through Stage II will go through all the parameters mentioned above. The interview would also be used as a mechanism to judge such other design competencies as observation, empathy, creativity, spotting opportunities, visualization among other aspects.

3. Personal Interview is aimed at evaluating the students from an overall perspective, and suitability and capability to pursue a management program. It is also aimed at judging the interest and aptitude of the students with reference to the programs indicated in the Preference section.

4. The Psychometric and Creativity test is a computer based test aimed at identifying your personality traits.

5. The final selection of the students is based on the overall performance on 400 marks.

6. Students will be offered admission to a program basis of their preference AND their suitability / fit with a program identified on the basis of their performance in the entire process.

The Selection Process comprises of the following:

Parameters	Maximum Marks
Stage1
Written test	140
Academic performance	15
Work experience	15
Total for stage 1	170
Stage 2 (only students short listed from Stage I will progress to Stage II)
Extra curricular activities	10
Essay questions	20
Group discussion	50
Personal interview	100
Psychometric test & Creativity test	50
Total for stage 2	230
Grand Total	400

Selection criterion is subject to revision.

Please Note
* Fees are subject to change without any prior intimation.
Hostel accomodation is subject to availability.

Classroom - Full Time
When	Duration	Where	Remarks	Price
Not Specified	2 Years	All Venues	Not Specified	INR 4,30,000 Per Course (Taxes As Applicable)
Price Notes: Fees For Mumbai : Tuition & Other : Rs 4,30,000/- p.a, Library Deposit : Rs. 4000/- (refundable) , Hostel Fees : Non A.C. Rs. 88,000/- p.a., A.C. Rs 100,000/- p.a., Plus a deposit of Rs. 1000/- (refundable) Fees are subject to change without any prior intimation. Hostel accomodation is subject to availability.

Mumbai, Matunga (Campus):- Lakhamshi Napoo Road, Near Matunga (Central Rly.) Matunga, Mumbai - 400019, Maharashtra, India


Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India


New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India


Bangalore, Hosur Road (Campus):- 11, Emen Arcade, Krishna Nagar Industrial Estate, Near Dairy Circle Hosur Road, Bangalore - 560029, Karnataka, India

We School (Welingkar Institute of Management)

Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.

With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.

WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.

Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.

At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.

WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.