Post Graduate Program in Media and Entertainment
by We School (Welingkar Institute of Management)Mumbai, Bangalore, New Delhi |
| Eligibility: (Pre-requisites) | Graduates from any stream from a recognized university |
| Medium of instruction: | English |
Welingkar's 11 month full time Post Graduate Program in Media and entertainment is a unique combination of theoretical and practical learning. In this intensive program the students get to learn the technicalities of the industry in the class, and also get an equal chance to put this learning into practice during the 2 month internship and also through the live industry projects which form an integral part of the 9 month classroom training.
The students begin their journey in the field of media and entertainment with a one week orientation on the media industry for the students to get an exposure to the industry and the latest happenings in the industry.
The course is divided into three trimesters over the first nine months and two months of industry internship on competition of the trimesters. The 9 month classroom training is divided into 50 percent classroom lectures and 50 percent of live industry projects.
During the first module, students will learn the fundamentals of marketing management, fundamentals of all form of media vehicles on air (radio, television, digital film), offline (print media), and on ground (events and experiential marketing), PR and introduction to Arts and entertainment.
As the students move on to the second module, they will learn about the core media in depth like TV content, youth marketing, brand integration , media laws, media planning and buying.
The third module will give insights on various verticals of media such as celebrity management, sports management, movie marketing, post production, social media and budgeting and financing.
The program is supported by practical assignments and case studies. Teaching methods include lectures, role plays, concept of business design, workshops, industry-institution interaction and assignments.
On successful completion of the program, the students have a plethora of career choices across media agencies, advertising agencies, channels, film production and distribution companies, Pr companies, etc.
Unique features
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11 months, full time program inclusive of 9 month classroom based training and 2 months of industry internship in reputed media and entertainment related companies
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9 months classroom training includes 50% theory exposure coupled with 50 % training through live industry projects
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Interactive classroom sessions, case studies, guest lectures, live projects, onsite visits, workshops form an integral part of the program
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Guidance from the Advisory board and mentoring from the industry experts forms an important part of the learning Career opportunities on completion of the program
Career opportunities on completion of the program
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Film production and distribution companies
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Advertising and PR companies
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Event and entertainment companies
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TV and Radio channels
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Celebrity and Sports management Companies
Eligibility
Graduates from any stream from a recognized university
Who should apply
BMM,BMS, B.COm., BA and other graduates interseted in making a career in the glamorous world of Media and entertainment
Program Duration:
11 months full time program inclusive of 9 months of classroom training and 2 months of internship.
Program Fees
Rs. 1.75 lakh /*- plus taxes as applicaple (*subject to change).
Members of Advisory Board
|
Name of the Board Member |
Designation |
Organisation |
Specialisation |
|
Mr Kandaswamy Bharathan ED |
ED |
Kavithalayaa Productions Private Ltd |
Academia |
|
Mr Yash Khanna |
President |
Dentsu India |
|
|
Mr Sai Nagesh |
Member |
|
|
|
Wing Com Ramesh Pulapaka |
CEO |
Amitabh Bachchan Corporation Ltd |
Film Productions |
|
Puneet Kinra |
Group CEO |
Balaji Telefilms Limited |
Film Productions |
|
Mr Bharat Dhabolkar |
Independent |
Zen Advertising |
|
|
Ms Malishka Mendonsa |
RJ Head of Programming |
Radio RED FM 93.5 |
Radio Jockey |
|
Mr Ashu Jindal |
COO |
IMG - Reliance |
Media & Entertainment |
|
Ms Swati Mohan |
National Director |
Maxus |
Marketing & Advertising |
|
Ms Monisha Katiyal |
Programming Head |
Zoom Entertianment Television |
Film maker |
|
Ms Bhavana Roy |
Associate General Manager |
Times of India - OMS Division |
Optimal Media Solutions |
| Classroom - Full Time | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
11 Months |
All Venues | Not Specified |
INR 1,75,000 Per Course (Taxes As Applicable) |
| Price Notes: Fees : Rs. 1.75 lakh /- plus taxes as applicaple (subject to change). | ||||
Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India
New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India
Bangalore, Hosur Road (Campus):- 11, Emen Arcade, Krishna Nagar Industrial Estate, Near Dairy Circle Hosur Road, Bangalore - 560029, Karnataka, India
We School (Welingkar Institute of Management)
Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.
With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.
WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.
Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.
At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.
WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.
