MBA (Degree) in Media and Entertainment with Post Graduate Programme in Media & Entertainment

Dual Degree by WWI School of Media & Communication Mumbai View Contact

Starting from: INR 5,96,120 Per Course (Taxes As Applicable) Request Info

Our Model of Media Education:

- The course starts by learning the fundamentals of all forms of media vehicles: online (cyber), on air (radio, television, digital film), offline (printed media), and on ground (events and experiential marketing).

- Also it starts by learning all functions of communication in various forms (educate, inform, entertain, info-tain, persuade, interact, engage and empower).

- Further, every batch begins by learning the basics of management, marketing, HR, and their applications in the context of Media and Entertainment management.

- The course will make the trainees understand the inter-dependence of content creation, content marketing and content delivery, or, in other words, convergence of content, business and technology.

- Next, the trainees move towards one of the two areas: Mass Communication or Communication Management, in the second semester.

- Then, in the second year of education, that is, in the third and fourth semesters, they move towards further specialization in various areas of journalism, audio visual production, advertising or PR-Events.

- Each trainee completes two live projects in each semester with industry clients.

- Each trainee completes one internship of 8 weeks, after each of the first three semesters, one in a development sector organization, and two in industry organizations, with the fourth semester ending in a job with one of these interning houses or some other as per performance and market situation.

- The trainees participate in live branding and communication experience through outreach programs of the institute around India and other events on campus.

- Half the evaluation is through exams at the end of the semester, and the other half through practical assignments which are either online, or field-based, or creative ideation based.

- Integrated industry-oriented autonomous PG,UG and Executive courses with exam-based management oriented University formal degree courses. Tie-up with Bharathidasan University through 24X7 Learning/Avagmah for MBA in Media & Entertainment and BBA .

- One-fourth sessions are conducted by full-time faculty and three-fourths by visiting professionals and media stalwarts to give industrial relevance.

MBA in Media & Entertaintment Syllabus

Management Process & Organization

Objective
The objective of the course is to make students aware of environmental changes and to show them how effective managers are adapting. The emphasis will be on the conceptual developments in the area of planning, organizing, leading and controlling managerial functions. The course also elaborates on conceptual framework of leadership and the role of managers as leaders and change agents.

Unit-I: Nature of Management
Management Defined, Nature of Management, Scope of Management, Need for Management, Management and Administration, Management-A Science or an Art, Management Levels, Top-level managers, Middle level managers, First level supervisory managers, General versus Functional managers

Managerial Roles, Functions and Skills
Management Functions, Planning, Organizing, Staffing, Directing, Controlling, Managerial Roles, Interpersonal Roles, Informational Roles, Decisional Roles, Managerial Skills, Technical Skills, Human Skills, Conceptual skills, Diagnostic Skills, , Communicational Skills, Political Skills

Unit-II: Evolution of Management Thought
Classical Approach, Bureaucracy, The Scientific Management Stage, Contribution by F.W. Taylor - Scientific Management, Contribution by Peter F. Drucker – MBO

Coordination
Meaning and Definition of Coordination, Characteristics of coordination, Need for coordination, Types of coordination, Principles of coordination, Independence and coordination, Approaches for achieving effective coordination

Planning and Forecasting
Planning: An Overview, Importance of Planning, disadvantages of planning, Principles of Effective Planning, Plan types , Levels of Planning , Forecasting, Techniques of Forecasting,
Forecasting Demand and Supply

Unit-III: MBO and Systems Approach
Characteristics of Objectives, Organizational Objectives, Characteristics of sound objectives, Hierarchy of objectives, Management by Objectives (MBO),Objectives, Process, Advantages and Disadvantages of MBO, improving the effectiveness of MBO.

Decision Making and Creativity
Managerial Decision Making, Defining a Problem, The problem pointers, Factors Affecting Decision Making, Steps in Decision Making, Rational Decision Making, Creativity

Structural Design and Departmentation
Organizational Structure: Design, Steps in the Organizational Structuring; Structure, Mechanistic Versus Organic Structures, Types of Organizational Structures, Organizational Chart

Unit-IV: Span of Management
What is Span of Management, Span of Control and Levels of Organization, Narrow span structure; Wide span structure, Graicunas Theory, Factors Affecting Span of Management, Limitations of Span of Management

Delegation of Authority
Concept and Characteristics of Authority, Sources and Scope of Authority, Delegation of Authority, Principles and Process of Delegation, Advantages of Delegation, Problems with Delegation, Personal Factors as Barriers to Delegation, Reluctance of Executives, Reluctance of Subordinates, Overcoming Obstacles

Unit-V: Centralisation and Decentralisation
Centralization versus Decentralisation, Factors Determining the Need for Centralization and Decentralisation, Advantages of centralization, Advantages of decentralization
Line and Staff Relationship
Line and Staff Structure, Line and Staff Conflicts, Achieving Cooperation between Line and Staff, Line Authority Relationship, Staff Authority Relationship

Unit-VI: Nature, Process and Techniques of Controlling
The Controlling Process, Establishing standards, Comparing measured performance with performance standards, Taking Corrective Action, Techniques of Managerial Control, Feedforward and Feedback Control, Behavioural Implications and Guidelines for Effective Control

Corporate Ethics and Social Responsibility
Ethical Concepts, Business Values, The Concept of Social Responsibility, Causes of growing awareness for Social Responsibility, Arguments against and in favor of Social Responsibility,
Comparative Study: Japanese Management and Z Culture of American Companies.

Reference
1) Weihrich, Heinz and Harold Koontz, Management-A Global Perspective (10th Ed.), McGraw Hill.
2) Weihrich, Heinz and Harold Koontz, Essentials of Management (5th Ed.), McGraw Hill.
3) Stoner, Freeman and Gilbert, Management (6th Ed.), PHI
4) Watson, Tony.J. Organising and Managing Work, PHI

1. Organizational Structure & Behavior
Objective
This self-paced course, designed for a master’s level field of study focuses on the behavior of individuals and groups within diverse organizations and on organizational structure and processes-To enhance understanding of the dynamics of interaction between the individual and the organization and facilitate the development of a perspective to diagnose and
effectively deal with the issues of human behavior in organization.

Unit-I: Introduction to Organizational Behaviour
What is an Organization? Managers in Organizations; Managerial Networks; Direct Environmental Forces; Indirect Environment Forces
Approaches to Organizational Behaviour: A Historical Perspective; Scientific Management; The Behavioural Approach to Management; Contingency Approach
Quality of work life: What is QWL? Responsibility of the Organization towards QWL Job Enrichment; Job Rotation

Unit-II: Foundations of Individual Behaviour
Biological Foundations of Behaviour; Causes of Human Behaviour; Environmental Effect on Behaviour; Behaviour as an Input-output System; A Code of Ethics; Behaviour and Performance
Motivation and Behaviour: Motivation: Overview and Sources of Motivation; Historical Development; Theories of Motivation Evaluation of the Theory; Porter Lawler Model
Learning and Behaviour Reinforcement: Theories of Learning; Acquisition of Complex Behaviours; the Learning Curves; Principle and Schedules of Reinforcement

Unit-III: Motivation at work
Theories of Work Motivation; Vroom’s Expectancy Model; Equity Theory; Goal-setting Theory; Goal- Setting: Motivation, Performance and Job Satisfaction; Consequences of Job Dissatisfaction, Sources of Job Satisfaction
Perception: Overview and Characteristics of the Perceiver and Perceived; Perceptual Organization and Selectivity; Barriers to Perceptual Accuracy; Attribution
Personality: Type A and Type B Personality; Major Contributing Factors to Personality; Personality Dimensions; Introvert and Extrovert Personalities; Personality Theories

Unit-IV: Stress and Behaviour
The General Adaptation Syndrome; Stress Responses; Basic Forms of Stress; Frustration and Anxiety; Sources of Stress; Consequences of Job Stress; Stress and Job Performance; Job Burnout; Coping with Stress

Group Behaviour: Reasons for Group Formation; Types of Groups; Group Cohesiveness; Group Norms Committee Organization
Group decision-making: Advantages and Disadvantages of Group Decision Making; Leadership Role, In-group Decision Making; Techniques of Group Decision Making

Unit-V: Inter-Group Relations and Conflict Management
Interdependence of Groups; Nature of Conflict in Organizations; Changing View of Conflict; Types of Conflict Situations; The Causes of Conflict; Conflict Management ;Negotiation; Third Party Role in Negotiations; Johari Window Model
Power and Politics: Power and Politics-An Introduction; Sources of Power in Organizations- Interpersonal Sources, Organizational Sources; Organizational Politics; Ethics
Leadership in organizations: Formal and Informal Leadership; Leadership Styles; Personal Characteristics of Leaders.

Unit-VI: Organizational culture and climate
Origins of Organizational Culture; Levels of Culture; Managing Organizational Culture; Cross Cultural Communication Preparing for a Foreign Assignment; Organization Climate
Organizational Structure and Design: Steps in Organizational Structure; Mechanistic and Organic Structures; Determinants of Organizational Structure;
Organizational Change and Development: External Forces; Internal Forces; The Change Process; Types of Change; Steps in Managed Change; The Change Agents; Resistance to Change; Organizational Development (OD); Basic OD Assumptions; OD Interventions.

Reference
1. Robbins, S.P., Organisational Behaviour, Ninth Edition, Prentice Hall
2. Luthans, F., Organisational Behaviour, Eighth Edition, Prentice Hall
3. P. Udai, Rao, T.V., Pestonjee, D.T., Behavioural Processes in Organisation, Oxford & IBH
4. Jones, George, Organisational Behaviour, Third Edition, Prentice Hall

2. Business Communication
Objective
This course material is intended to improve the communication skill of Managers, to understand role of global communication and its impact, to plan and position your business case to maximize its effectiveness, to maximize business opportunities and strengthen their organization as a whole, to recognize the importance of emotions in determining intelligence.

Unit-I: Basic forms of communication
Introduction; Need for Communication, Forms of Communication
International Communications: The impact of culture on communication: Understanding How Culture Affects Communication;
The art of Global Communication: Recognize the benefits of understanding the communication process in cross-cultural situations
Improving your Cross-Cultural Communications: Acknowledging the differences; International communications simulation; Responding to cultural differences using Hogshead’s Cultural Dimensions model.

Unit-II: Principles of effective communication
Introduction; the Effective Communication Skills; Questionnaire, Skills Pertinent to Communication
Writing skills: Business letters: Introduction; Written Communication
Email essentials: Essentials of electronic communication-mail Fundamentals.
Optimizing E-mail at work: Recognize the benefit of writing effective e-mail for business purposes.
E-Mail and organizational communication: Using E-mail as a Communication Tool; Using E-mail to Support Corporate Culture.

Unit-III: Internal communication
Letters within the Organization; Letters to Staff; Circulars and Memos; Letters from Top Management; Employee Newsletters
How to write an effective internal business case: Preparing a business case; identify the benefits of writing a good business case
Writing a business case: Identify the benefits of writing a good business case, Recognize the functions of a business case.
Presenting your case: Recognize the benefits of a well-prepared business case presentation, Analyze an audience prior to giving a presentation in a given scenario.

Unit-IV: Giving successful presentations
Presenting successfully: Recognize the benefits of understanding the basics of presenting, recognize the benefits of being able to control anxiety and the presentation environment.
Delivering the message: Recognize the benefits of presenting a positive image, Match the key elements of a strong presentation opening to appropriate behaviors
Available presentation resources: Recognize the benefits of using visual aids effectively, Identify statements that associate types of visual aids with specific uses.

Unit-V: Non-verbal aspects of communication
Introduction; Unit Objectives; Dimensions of Non-verbal Communication; Body Language; Postures and Gestures; Attire Creates the First Impression the Importance of Grooming; The Power of a Handshake; Significance of Personal Space; Value of Time; Actions Speak Louder than Words; Potency of a Smile; Organizational Body Language;

Unit-VI: Emotional intelligence at work
Defining emotional intelligence: Recognize the importance of emotions in determining intelligence.
Emotional intelligence in the workplace: Recognize the importance of emotional intelligence at work, recognize the benefits of regulating and controlling one's emotions at work, choose the characteristics of integrity.
Emotional intelligence and teamwork: Recognize the value of being socially competent, identify the behaviors that demonstrate empathy, recognize the value of developing the team's emotional intelligence.

References
1. Basic Business Communication: Robert Mc Archer, Ruth Pearson Amos Prentice Hall Inc.
2. Excellence in Business Communication: Thill Handbook of Business Correspondence by: Frailey.
3. Business Communication: Building Critical Skills by Kitty O. Locker, Stephen Kyo Kaczmarek,
Hardcover: 637 pages, Publisher:Irwin/McGraw-Hill.

3. Financial Accounting
Objective
This course intends to: Develop understating of financial statements including consolidated financial statements; Capture techniques of financial statement analysis; Enables to understand accounting standards; Develop knowledge of using electronic data base containing financial information. This is an intensive course that introduces students to financial decision making process and to the tools and techniques of financial analysis, building knowledge on making – framing – financial statements- banking industries.

Unit-I: Accounting principles and standards
Need for Accounting, Development of Accounting, Definition and Functions of Accounting, Book-Keeping and Accounting, Is Accounting a Science or an Art?, End-Users of Accounting Information, Accounting and Other Disciplines, Role of the Accountant, Branches of Accounting, Difference Between Management Accounting and Financial Accounting,
Importance of Accounting

Unit-II: Meaning and Scope of Accounting
Meaning of Accounting Principles, Accounting Concepts, Accounting Conventions, Indian Accounting Standards, Systems of Book-Keeping, Systems of Accounting

Unit-III: Journalising transactions
Journal, Rules of Debit and Credit, Compound Journal Entry, Opening Entry
Ledger posting and trial balance: Ledger, Posting, Relationship between Journal and Ledger, Rules Regarding Posting, Trial Balance, Voucher System

Unit-IV: Bank reconciliation statement
Need for Bank Reconciliation Statement, Meaning and Objective of Bank Reconciliation Statement, Importance of Bank Reconciliation, Technique of Preparing Bank Reconciliation Statement
Final accounts: Trading and Profit & Loss Account, Manufacturing Account, Balance Sheet, Adjustment Entries, Worksheet

Unit-V: Company financial statements
Meaning and Types of Financial Statements, Nature of Financial Statements, Limitations of Financial Statements, Preparation of Company Financial Statements, Profit and Loss Account, Balance Sheet
Financial reporting: Meaning of Financial Reporting, Illustrative Example

Unit-VI: Financial statements: analysis and interpretation
Relationship between Analysis and Interpretation, Steps Involved in the Financial, Statements Analysis, Ratio Analysis, Classification of Ratios, Profitability Ratios, Turnover Ratios, Financial Ratios, Advantages of Ratio Analysis, Limitations of Accounting Ratios, Computation of Ratios
Cash flow statement: Meaning and preparation of Cash Flow Statement, Sources of Cash,
Difference Between Cash Flow Analysis and Funds Flow Analysis, Utility of Cash Flow Analysis, Limitations of Cash Flow Analysis, AS 3 (Revised): Cash Flow Statements.

Reference
1. Bernstein, L.A., and John J. Wild, Financial Statement Analysis, McGraw Hill International.
2. Bhattacharyya, A.K., Financial Accounting for Business Managers, PHI
3. Financial Accounting: An Introduction to Concepts, Methods, and Uses by Clyde P. Stickney, Roman
4. L. Weil, Hardcover, Publisher: South-Western College


4. Introduction To Media and Culture
Objective: This module will familiarize an entry level MBA student to the various media and their relation to culture. It also aims at developing a critical perspective on various medium of media.

Unit I
Introduction to Media and Culture:
What is mass media, What is mass culture, The move from rural communities to discrete existence in cities, Folk Culture & Mass Culture, What is the impact of media on culture - Nation Building & Propaganda - Communication of right & wrong-Sexual Morality- Violence- Behavior of teenagers-Copy cat action

Unit II
Media Literacy: What is media bias, What is the component of bias, Who owns the media, How does it impact the content, Censorship, Freedom of expression & other issues
Media Appreciation: What are the various elements that go into making content, How do you ‘read’ content, How do look for layers in the content?

Unit III
Introduction to Film: What is the medium, History, Understanding the medium, Ownership and how it relates to culture and other media, Contribution to culture, Influence on audience, Reactions from the consumer
Introduction to Television: What is the medium, History, Understanding the medium, Ownership and how it relates to culture and other media, Contribution to culture, Influence on audience, Reactions from the consumer

Unit IV
Introduction to Radio: What is the medium, History, Understanding the medium, Ownership and how it relates to culture and other media, Contribution to culture, Influence on audience, Reactions from the consumer

Unit V
Introduction to Print Media: What is the medium, History, Understanding the medium, Ownership and how it relates to culture and other media, Contribution to culture, Influence on audience, Reactions from the consumer

Introduction to Digital Media: What is the medium, History, Understanding the medium, Ownership and how it relates to culture and other media, Contribution to culture, Influence on audience, Reactions from the consumer

Unit VI
Introduction to Advertising, PR and Events: What is Advertising, PR and Events, History, Ownership, How Advertising, PR and Events is derived and contributes to media and culture
Contemporary Culture across media: What is culture, In an Indian context is there a composite culture, Urban v/s Rural culture, Does media change perceptions, What is good & bad, The media with reference to self image & confidence (fair & lovely, fair & handsome)

5. Media Management
Objective
This programme offers students a broad-based understanding of communication technology and media industries. This course will explore the management of electronic media within the new information environment, Understanding the management practices and programming strategies in the electronic media industry; entertainment media publishing and distribution, consumer patterns and industry trends: entertainment business finance and budgeting.

Unit–I: Media Arts
Oral, print, performance, photographic, broadcast, cinematic and digital cultural forms and practices, network culture and media convergence, peer to peer authoring etc, media as TV sound, Live events, film, animation, journalism and reporting

Unit–II: New Media and Comparative Media
Blogs, Wikis, RSS Feeds, Pod casts and Web technologies

Unit–III: Advanced Entertainment Law in India
Contracts, Copyrights and IP in India, drafting contracts, filing of patents, formalities and necessary procedures, Law in Cyberspace, Internet related legal issues, security concerns, trade secrets and privacy, IP, Digital signature, telecommunication regulations

Unit–IV: Entertainment Business Finance and Budgeting
Understanding of the strategic Role financial management plays in the Entertainment Business, Financial function of the organization, roles and responsibilities, ability to analyse business opportunities and contracts from a financial standpoint, effects of global markets vs. local markets, raising long term finance, venture financing of corporation, returns on values to shareholders, Capital management and laws to do with fund raising

Unit–V: Consumer Patterns and Industry Trends
Print media, film, sound and social websites, advertising in different media fields and revenue patterns as in sound, film, animation, games, LIVE events and internet

Unit–VI: Entertainment Media Publishing and Distribution
Publishing Rights and Role of Publishing companies, Various forms of distribution, Real world scenarios in order to resolve common issues in publishing rights and distribution

References
1. The New Media Reader (Hardcover) by Noah Wardrip-Fruin, Nick Montfort.
2. The SAGE Handbook of Media Studies (Hardcover) by Professor John D H Downing (Editor), Dr. Denis McQuail (Editor), Professor Philip Schlesinger (Editor), Ellen A. Wartella (Editor).
3. 43 Ways to Finance Your Feature Film, Updated Edition: A Comprehensive Analysis of Film Finance (Paperback) by John W. Cones.
4. Entertainment Law: In a Nutshell (Nutshell Series) (Paperback) by Sherri L. Burr (Author).

First Year 2nd Semester

6. Marketing Management
Objective
The objective of the course is to enable students to interpret current discussions in the field of marketing, apply relevant concepts and tools in practice, be familiar with the advantages and limitations of these concepts and tools and to prepare well founded decisions based on their analyses-Introducing students to the elements of marketing analysis: marketing
environment analysis, customer analysis, competitor analysis, and company analysis.

Unit-I
Fundamentals of Marketing: Understanding Marketing, The Marketing Concept, Marketing Concept versus , Production Concept, Efficiency versus Effectiveness, Market versus Internally Driven Businesses, Profile of Customer-centric Organizations, Marketing Mix, Criticism of the 4Ps Approach to Marketing, Segmentation, Targeting, and Positioning,
Marketing Research: Marketing Information Systems – MIS, Approaches to Marketing Research, Types of Marketing Research, Stages in the Marketing Research Process
Marketing Environment: Economic Forces, Technological Factors, Socio-cultural Factors, Demographic Factors, Political-legal Environment, Country Analysis

Unit-II
Consumer Behaviour: The Buyer, The Buying Process, The Buying Situation, Social Influences, Customer Loyalty and Profitability, Customer Portfolio Management, Emotional Engagement with Customers, Customer Relationship Management.
Segmentation and Targeting: Customer Value Proposition, Non-Segmented Markets, Segmentation and Market Entry, Process of Market Segmentation: Target Marketing, Segmenting Consumer Markets, Combining Segmentation Variables, Segmenting Organizational Markets, Target Market Selection, Target Market Strategies
Positioning: Elements of Positioning, Synchronization of the Marketing Mix, Ries and Trout on Positioning, Criteria for Successful Positioning, Dilution of Positioning, Repositioning,


Unit-III
Product Management: Types of Products, Product and Brand, Product Line and Product Mix, Product-mix Modifications, Managing Product Lines and Brands Over Time – Product Life Cycle (PLC), Managing Brand and Product Line Portfolios, Packaging, Labeling
Management of Innovations: Creating an Innovative Culture, Organizational Structures for Innovation Management, Role of Marketers, Role of Senior Management, Managing the Innovation Process, Product Replacement Strategies, Commercialization of Technology, Next-generation Products,
Pricing Strategy: Methods of Pricing, Factors Influencing Pricing Decisions, Pricing Cues, Consumption and Pricing, Price Sensitivity, Initiating Price Changes, Price Wars

Unit-IV
Distribution: Functions of Channel Intermediaries, Types of Distribution Channels, Channel Strategy, Channel Management, Hybrid Distribution System, Physical Distribution
Advertising Management: How Advertising Works, Identification and Understanding of the Target Audience, Definition of Advertising Objectives, Establishment of Advertising Expenditure, Message Decisions, Media Decisions, Execution Campaign, Evaluation of Advertising , Effectiveness, Improving Advertising Results, Organization of Campaign
Development

Unit-V
Integrated Marketing Communication: The Purpose of Communication, The Process of Communication, Consumer Psyche: How He Perceives Messages, An Unambiguous, Single Signal to the Target Customers, Use the Right Time and the Correct Channels, Non- Traditional Methods of Communication, Sales Promotion, Growth of Sales Promotion,
Effects of Sales Promotion, Major Sales Promotion Techniques, Sales Promotion Objectives, Evaluating Sales Promotion, Public Relations and Publicity, Functions of Public Relations, Publicity, New Releases, Sponsorships, Objectives of Sponsorship.

Unit-VI
Personal Selling & Sales Management: Challenges in Personal Selling, Types of Salespersons, Sales Responsibilities, Personal Selling Skills, Phases of the Selling Process, Marketing Strategy and Personal Selling, Strategic Objectives, Personal Selling Strategies, Designing the Sales Force, Management of the Sales Force, Problems of Sales Management

Competitive Marketing Strategy: Analyzing Competitive Industry Structure, Competitor Analysis, Competitive Advantage, Creating a Differential Advantage, Creating Cost Leadership, Choosing a Competitive Strategy, Sources of Competitive Advantage, Sustaining A Competitive Advantage, Erosion of Competitive Advantage.

Reference
1. Kotler, Philip, Marketing Management – Analysis, Planning, Implementation and Control (The Millennium Edition), Parsons.
2. Aaker, David A., Strategic Market Management (1995), Wiley.



7. Managerial Economics
Objective
This course seeks to integrate various principles and concepts from different fields of economics with typical problems of managerial decision-making and policy formulation in business organizations -The objective of the paper is to explain the concepts of applied microeconomics - The emphasis shall be on theory of the firm, consumer demand, market
system, production analysis, theory of cost, capital budgeting and risk analysis.

Unit-I
Introduction To Managerial Economics: The Basic Problems of an Economy, Meaning and Nature of Managerial Economics, How Economics Contributes to Managerial Functions, Major Areas of Economics Applied to Business Decisions, The Scope of
Managerial Economics
Economic Principles and Concepts Applied: Marginalism and Incrementalism, The Equimarginal Principle, Time Perspective in Business Decisions, Opportunity Cost, The Concept of Present Value of Money and Discounting Principle, Concept of Externalities, Concept of Trade-off.

Unit-II
The Fundamental Laws of Market: The Laws of Demand and Supply: The Law of Demand: Price-Demand Relationship, The Demand Function, Types of Demand, The Law of Supply, Equilibrium of Demand and Supply: Determination of Equilibrium Price
Elasticity of Demand and Supply: Price Elasticity of Demand, Determinants of Price Elasticity of Demand, Price Elasticity and Marginal Revenue, Promotional or Advertisement Elasticity of Sales, Cross-elasticity of Demand, Income Elasticity of Demand, Elasticity of Price Expectations, The Uses of Elasticity, Price Elasticity of Supply

Unit-III
Theory of Consumer Demand: Cardinal Utility Approach: Cardinal Utility Theory, The Law of Diminishing Marginal Utility, Consumer’s Equilibrium, Derivation of Demand Curve, Drawbacks of Cardinal Approach
Theory of Consumer Demand: Ordinal Utility Approach: The Meaning and Nature of Indifference Curve, The Diminishing Marginal Rate of Substitution, Properties of Indifference Curves, The Budget Constraint and the Budget Line, Consumer’s Equilibrium, Effect of Change in Consumer’s Income, Effects of Price Change, Income and Substitution Effects of
Price Change on Inferior Goods, Complementarity and Substitutability.
Demand Forecasting: The Need for Demand Forecasting, Methods of Demand Forecasting, Survey Methods, Statistical Methods.

Unit-IV
Theory of Production–I: Production With One Variable Input: Meaning of Production, Some Production Related Concepts, Production Function
Theory of Production–Ii: Production with Two Variable Inputs: Isoquant Curves, Marginal Rate of Technical Substitution, Isoquant Map.
Theory Of Production Cost: Cost Concepts, Short-run and Long-Run Cost-Output Relations, Economies of Scale, Cost Functions and Cost Curves.
Market Structure and Objectives of Business Firms: Objectives of Business Firms, Profit Maximization, Alternative Objectives of Business Firms

Unit-V
Price and Output Determination Under Perfect Competition: The Market Structure, the Features of Perfect Competition, Equilibrium of the Firm, Derivation of Supply Curve of the Firm, Derivation of Supply Curve of the Industry.
Price and Output Determination Under Monopoly: Monopoly, Cost and Supply Curves Under Monopoly, Profit Maximization under Monopoly.
Price and Output Under Monopolistic Competition: Analysis of Selling Cost and Firm’s Equilibrium, Critical Appraisal of Chamberlin’s Theory of Monopolistic Competition
Price and Output Determination Under Oligopoly: Oligopoly: Meaning and Characteristics, Duopoly Models, Oligopoly Models, The Game Theory Approach to Oligopoly.

unit-VI
Alternative Theories of the Firm: Baumol’s Theory of Sales Revenue Maximization, Marris’s Theory of Maximization of Growth Rate, Maximization of Managerial Utility Function.
Pricing Strategies and Practices: Cost-Plus Pricing, Bain’s Model of Limit Pricing, Multiple Product Pricing, Pricing in Life Cycle of a Product, Transfer Pricing, Competitive Bidding of Price, Peak Load Pricing.
Capital Budgeting and Investment Under Certainty: Capital Budgeting, Determining the Optimum Level of Capital, Investment Decisions under Certainty

Investment Decisions Under Risk and Uncertainty: Concepts of Risk and Uncerainty, Investment Decisions Under Risk, Investment Decisions Under Uncertainty.

References
1. Dholakia R.H., Oza A.N., Micro Economics for Management Students, OUP, Delhi – 1997
2. Koutsoyiannis A, Modern Micro Economics, Mac Millan Press Ltd.
3. Gupta G.S., Managerial Economics, Tata McGraw Hills 1998
4. Henderson James M. & Quant L.E. Micro Economic Theory, A Mathematical approach, McGraw-Hill International Edition.

8. Statistics for Management

Unit- I
Introduction to statistics: Introduction to Statistics - Statistical Data: Primary and Secondary data – Sources of Data – Types of Classification of data - Frequency Distribution: Discrete or Ungrouped Frequency Distribution, Grouped Frequency Distribution, Continuous Frequency Distribution. – Diagrammatic and Graphic Representation: Line Diagram, Bar Diagram,
Rectangle Diagram, and Pie Diagram -Choice of a suitable Diagram – Graphs: Histograms, Frequency Polygon, Cumulative Frequency Curves or Ogives – Advantages and Limitations of Diagrams and Graphs Tabulation: Types of Tables- Construction of one way and two way tables.

Unit- II
Measures of central tendency: Average: Concept, Types – Mathematical Averages: Arithmetic Mean, Geometric Mean, Harmonic Mean – Position or Locational Averages: Median, Mode (No grouping table method). Partition Values: Quartiles, Deciles and Percentiles - Comparison of the Various Measures of Central Tendencies.

Unit- III
Measures of dispersion: Range – Quartile Deviation – Mean Deviation -Standard Deviation – Variance – Coefficient of Variance - Comparison of various measures of Dispersion Skuwnes: Relative measures of skuwness- Karl- Pearson, Bowley, Kelly, Co-efficient of skuwness.

Unit- IV
Correlation and regression: Scatter Diagram, Karl Pearson‘s coefficient of Correlation (One way table only), Rank Correlation, Concurrent Deviation -Regression: Method of LeastSquares,

Unit- V
Time series analysis & index numbers: Introduction, Objectives of Time Series, Identification of Trend - Variations in Time Series: Secular Variation, Cyclical Variation, Seasonal Variation, and Irregular Variation ––Methods of Estimating Trend; Index Numbers: Definition; uses; types; Simple Aggregate Method and Weighted Aggregate Method – Laspeyre‘s, Paasche‘s, Fisher‘s and CPI. Problems on calculation on trend and seasonal variation only.

Unit- VI
Probability: Concept and Definition - Relevance to Management Decisions -Sample Space and Events - Relevance of Permutations and Combinations to Probability - Rules of Probability, Random Variables and Concept of Probability Distribution. Theoretical Probability
Distributions: Binomial, Poisson and Normal and problems on it. Baye‘s Theorem (No derivation).

Unit- VII
Sampling and sampling distribution: Concept and Definitions - Census and Sampling - Probability Samples and Non-Probability Samples. Relationship between Sample size and errors. Simple numerical only.

Unit- VIII
Testing of hypothesis and inferences: Introduction to Hypothesis Testing, Procedure of testing hypothesis, Type I and Type II Errors. Z-Test, t-test, F-test, Chi-Square test; Analysis of Variance – One-Way and Two-way classification. Problems on one way ANOVA only.
NOTE: THE QUESTION PAPER SHALL CONSIST OF THEORY &PROBLEMS IN THE RATIO OF 40:60.
Use of scientific non programmable calculators permitted for use in exams

Recommended Books:
1. Business Statistics, J.K.Sharma, Pearson Education, Second edition2008.
2. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 6/e, 2004

Reference Books:
1. Statistics, Levin and Rubin, Pearson, 7e
2. Statistical Methods, S. P. Gupta, Sultan Chand & Sons, 2002
3. Complete Business Statistics 6/e, Aczel and Sounderpandian, Tata-McGraw Hill, 2006
4. Statistics for Business and Economics, Anderson, Sweeney,
5. William, Thomson Publishing, 9/e, 2007


9. Business Law
Objective
The philosophy of the “Business Law” course is to familiarize with basic notions and landmark concepts enabling them to interact with the legal world, particularly within the field of business law. To gain an insight into the Indian Legal Process and legal provisions specifically with reference to business and corporate functioning.

Unit-I: Nature and kinds of contracts
The Indian Contract Act; 1872; Definition of Contract; Essential Elements of a Valid Contract; Kinds of Contracts
Offer and Acceptance: The Proposal or Offer; The Acceptance; Contracts Over the Telephone
Consideration: Essentials of Valid Consideration; Exceptions to the Rule “No Consideration; No Contract”
Capacity of parties: Minor; Persons of Unsound Mind; Disqualified Persons
Free Consent: Coercion; Undue Influence; Misrepresentation; Fraud; Mistake Legality of object and consideration: What Considerations and Objects Are Unlawful?
Void agreements: Introduction; Expressly Declared Void Agreements
Performance of Contracts: Who Can Demand Performance? By Whom Must Contracts Be Performed?
Quasi-contracts: Quasi-Contractual Obligations
Remedies for breach of contract:
Rescission of The Contract; Liquidated Damages and Penalty; Summary of the Rules Regarding the Measure of Damages;
Indemnity and guarantee: Contracts of Indemnity; Contracts of Guarantee

Unit-II: Bailment and pledge
Bailment; Finder of Lost Goods; Pledge or Pawn; General Rules and Kinds of Agents; Creation of an Agency; Termination of Agency; Irrevocable Agency
Contract of sale of goods: Definition and Essentials of a Contract of Sale; Kinds of Goods; The Price; Earnest or Deposit; Document of Title to Goods

Conditions and warranties: Condition Defined; Warranty Defined; Implied Conditions and
Warranties; Doctrine of Caveat Emptor; Test Questions; Practical Problems
Transfer of property: Essentials of Transfer of Property; Rules .
Performance of contract of sale: Rules as to Delivery of Goods; Acceptance of Delivery by Buyer
Remedial measures: Rights of Unpaid Seller; Buyer’s Rights Against Seller; Auction Sale

Unit-III: Negotiable instruments
Promissory Note; Bill of Exchange; Cheques; Hundis
Parties to negotiable instruments: Holder; Capacity of Parties Presentment of negotiable instruments: Presentment for Acceptance; Presentment for Sight; Presentment for Payment
Negotiation of negotiable instruments: Negotiable Instruments; Negotiation by Unauthorised Parties
Dishonour and discharge of negotiable instruments: Dishonour of Negotiable Instruments; Discharge of the Instrument and the Parties

Unit-IV: Banker and customer
Crossing of Cheques; Types of Crossing; Liability of Banker;
Consumer Protection Act-1986: Definition of Consumer; Who can File a Complaint;
The copyright act- 1957: Copyright; Ownership of Copyright; Assignment of Copyright.
The patents act: 1970: Definition of Patent; Application for Patents;
The Foreign Exchange Management Act- 1999: Regulation and Management of Foreign Exchange; Authorised Person; Contravention and Penalties; Adjudication
The Competition Act-2002: Prohibition of Certain Agreements
Information Technology Act-2000: Rationale behind the IT Act; 2000;

Unit-V
The Company: Companies Act and its Administration; Definition of Company
Kinds of Companies: Kinds of Companies according to the Mode of Incorporation
Memorandum of Association: Definition and Importance; Contents of Memorandum.
Articles of Association: Obligation to Register Articles; Contents of Articles; Alteration of Articles;
Prospectus: Definition of Prospectus; Issue of Prospectus; Shareholders or Members: Distinction between Shareholder and Member; Methods of Becoming a Member; Who May Become a Member?; Termination of Membership.
Shares and Share Capital: Legal Nature of a Share; Share Capital; Kinds of Shares

UNIT-VI:
Borrowing Powers and Methods: Ultra Vires Borrowings; Security for Borrowings; Debentures;
Company Management and Administration: Directors; Director Identification Number (DIN); Appointment of Directors; Removal of Directors;
Meetings and Resolutions: Meetings; Statutory Meeting; Annual General Meeting;
Accounts and Audit: Accounts; Annual Return; Audit; Removal of Auditors; Prevention of
Oppression and Mismanagement: The Rule of Supremacy of the Majority; Protection of Minority; Prevention of Oppression and Mismanagement
Compromise, Arrangement, Reconstruction: ‘Compromise’ or ‘Arrangement’; ‘Reconstruction’ and ‘Amalgamation’
Winding Up: Meaning of Winding Up; Winding Up vs. Dissolution; Modes of Winding Up.

Reference
1. N D Kapoor-Elements of Mercantile Law-Sultan Chand
2. Legal Aspects of Business - Akhileshwar Pathak, 3rd Edition, Tata Mc GRAW HILL.
3. Saravanavel & Sumathi - Business Law for Management
4. M C Kuchhal - Business Law – Vikas Publication


10.Media Business
Objective
This intends to provide knowledge on Entertainment media publishing & distribution and mobile marketing, Events and live media management, Animation and video games business, Film and TV business.

Unit–I: Music Business
Music and Concert Copyrights and Publishing, Record Label development, Future of the Music Business due to new streaming and place shifting technologies, Indian Music Label companies, Music Royalty

Unit–II: Film and TV Business
Laws and Copyrights involves with the Film and TV Business in India, Distribution of Content for Film and TV, Business structures relating to development, production, programming of content, Theatres and Distributors, Technology and Legal Aspects surrounding Film and TV Business

Unit–III: Animation and Video Games Business
Growth of the Animation and Gaming Industry, Business structures relating to development, production, programming of content, Distribution Rights of video games and content

Unit–IV: Events and Live Media Management
Researching of Product and Company brand, Identifying target audience, Developing Management plan and hiring people, procuring venues and entertainment licenses to stage events

Unit–V: Entertainment Media Publishing & Distribution and Mobile Marketing
Publishing rights, Effective Publishing rights for Different products, Integrating mobile technology as part of marketing strategy, incorporating new technology as part of business plan and distribution

Unit–VI: Entertainment Business Case Studies
Current events and future trends in the industry, Case studies of individuals, products and companies.

References
1. Sandler, Kevin (1998). Reading the Rabbit: Explorations in Warner Bros. Animation. New Brunswick, New Jersey: Rutgers University Press.
2. Case Studies on Media and Entertainment Industry - Vol I by Saradhi Kumar Gonela.
3. Wright Mills, the Mass Society, Chapter in the Power Elite.

11.Media Planning
Objective:
This course is designed to provide the student with a framework for understanding the role of strategic media planning in the overall context of marketing and advertising decisions. The subject will cover audience research as well as selection, evaluation, budgeting and planning of all major advertising media and consider various decisions and problems that arise in the media planning process. A highlight of this subject is the inclusion of social media and IT as part of the media planning process.

UNIT I
An Introduction to Media Planning
Media Industry overview, consumption across media platforms, what is media planning, basic concepts & definitions, general procedure in media planning, problems in media planning, SWOT of various media platforms.
Basic Measurements and Calculations
How different media’s are measured, general uses of vehicle audience measurements, various concepts of audience measurements, measurements of message weight, measures of cost efficiency; What is reach – in the different platforms specifically broadcast media, what is reach in print media, frequency in broadcast and print media, weighting reach / frequency, and continuity, geographical weighting, continuity, flighting& pulsing

UNIT II
Marketing Strategy and Media Planning: Who. Where and When
What a media planner needs to know, the marketing strategy plan, competitive media expenditure analysis, sources of marketing data. Using index numbers to analyse markets, selecting advertising TG, using psychographic analysis, where to advertise, when to advertise
Assignment/Activity/Presentation

Unit III
Selecting, Media Classes : Inter-media Comparisons
Review of consumer media, inter-media comparison for non-measured media, the media mix evaluating and selecting media vehicles, determine media values, target reach and cost efficiency, strategic impressions, other media values, the qualitative values of media, ad positions within media

Putting a Media Plan Together: The Mechanics & An Annotated Media Plan Organizing the plan of action, determining media objectives, determining media strategies, considerations in strategy planning, assembling elements of a plan. Brand a media plan, marketing and copy background, marketing objective / rationale, media strategy / rationale,
description of media plan, recommended plan, gross impression analysis, media rationale, comparison of plan with strategy, spot television: market selection methodology, spot television: buying strategy. Response Functions. Frequency effects as the ultimate response function, reach as a response function, other kinds of response functions, considerations in planning and buying, media costs – discussed view, media buying problems
Assignment/Activity/Presentation

Unit IV
Investing in a Competitive Space & Setting and Allocating the Budget
Understanding the competitive space, building an investment culture, setting organizational objectives, building an ideal model for investment, investors dilemma, ideal mix, brand objective, sales objective. Setting the Budget, allocating the advertising budget, BDI, CDI and GPI analysis, Building able CRM with Media Avenue
Testing, Experimenting and Media Planning
Tests and experiments, what a media planner should know about test marketing, media testing, media translations

Unit V
Use of IT Interface in Media Planning ; Social Media
IT Usage, media models, the power of three models, Internet as a change agent, development of New Media, E – Commerce: adding online to click and brick shopping, M – commerce a leading initiative in Media Planning. advent of Social Media, measurement metrics for Social Media, breaking the clutter – a new generational Cohort, creating the ‘WOW’ – the economics behind it, The different tools and contact points, sustaining the Media advent,
Facebook, Twitter, Orkut - Marketing to the next gen, CPM and CPI’s beyond
Advertised Mind – Media Clutter
Arousal, consciousness, emotion and reason, how should media results be researched, why is getting difficult to be memorable – media ways to befit this plan, advertising, learning & memory – the attention continuum, ad – liking: how to get to the top of mind recall, recognition, recall & persuasion, impact – media strategy

Unit VI
Use of the different software’s TAM, RAM, NRS, IRS etc: Introduction
Recommended reading:
1. Jack Z. Sissors and Roger Baron (2002). Advertising Media Planning, 6th edition. New York: McGraw-Hill. (5th edition)
2. Media Planning & Buying by Arpita Menon

2nd Year 3rd Semester

12. Financial management
Objective
This subject imparts basic financial concepts to develop knowledge of financial system, financial institutions and basic concepts / techniques of corporate finance.

Unit–I
The Finance Function: Goals, Objectives and Ethics: Scope of Finance, Real and Financial Assets, Equity and Borrowed Funds
Domestic, Economic and Financial Environment: Developments Till 1991, Macroeconomic Reforms, Micro Economic Reforms, The Eleventh Plan Proposals
International Economic and Financial Environment: World GNI and Ranking of Individual Countries, Growth in International Trade and Finance, The Importance of the Multinational Corporation, Methods of Doing International Business, World Trade Organization, Forms of Economic Integration among Nations, Balance of Payments

Unit – II
Concepts of Risk and Return: Capital Market Theory: Return on a Single Asset, Risk of Rates of Return: Variance and Standard Deviation, Portfolio Theory, Portfolio Return: Two- Asset Case, Portfolio Risk: Two Asset Case, Risk Diversification: Systematic and Unsystematic Risk, Capital Asset Pricing Model (CAPM), Assumptions of CAPM, Characteristics Line, Security Market Line (SML), Implications and Relevance of CAPM
Financial Ratio Analysis: Users of Financial Analysis, Nature of Ratio Analysis, Standards of Comparison, Types of Ratios, Liquidity Ratios, Current Ratio, Quick Ratio, Cash Ratio, Interval Measure, Net Working Capital Ratio, Leverage Ratios
Time Value of Money: Time Value of Money, Compounding, Discounting

Unit – III
The Cost of Capital: Significance of the Cost of Capital, Investment Evaluation, Designing Debt Policy, Cost of Equity and the Capital Asset Pricing Model (CAPM);, The Weighted Average Cost of Capital, Book Value vs. Market Value Weights, Flotation Costs, Cost of Capital and Investment Analysis, Divisional and Project Cost of Capital, The Pure-Play Technique, The Cost of Capital for Projects

Capital Structure: Theory and Policy: Assumptions of Traditional Capital Structure Theories, Relevance of Capital Structure: Capital Structure Planning and Policy, Cash Flow Analysis, Practical Considerations in Determining Capital Structure, Assets, Growth Opportunities, Debt- and Non-debt Tax Shields, Financial Flexibility and Operating Strategy.

Unit – IV
Dividend Policies: Objectives of Dividend Policy, Practical Considerations in Dividend Policy, Firm’s Investment Opportunities and Financial Needs, Shareholders’ Expectations, Constraints on Paying Dividends, Stability of Dividends, Constant Dividend Per Share or Dividend Rate, Constant Payout, Constant Dividend Per Share Plus Extra Dividend
Working Capital Management: Concepts of Working Capital, Focusing on Management of Current Assets, Focusing on Liquidity Management, Operating and Cash Conversion Cycle, Gross Operating Cycle (GOC), Cash Conversion or Net Operating Cycle, Permanent and Variable Working Capital, Balanced Working Capital Position, Determinants of Working
Capital, Nature of Business, Market and Demand Conditions.

Unit – V
Valuation Of Securities: Concepts of Value, Book Value, Liquidation Value, Going Concern Value, Market Value, Features of a Bond, Bonds Values and Yields, Bond with Maturity, Yield to Maturity, Current Yield, Yield to Call, Bond Value and Amortization of Principal, Bond Values and Semi-annual Interest Payments, Pure Discount Bonds, Perpetual Bonds, Bond Values and Changes in Interest Rates, Bond Maturity and Interest Rate Risk, Bond Duration and Interest Rate Sensitivity, Valuation of Preference Shares, Valuation of Ordinary Shares, Dividend Capitalization, Single Period Valuation, Multi-period Valuation, Growth in Dividends, Normal Growth, Super-normal Growth.

Unit – VI: Cash Flows and Capital Budgeting
Nature of Investment Decisions, Importance of Investment Decisions, Types of Investment Decisions, Expansion and Diversification, Replacement and Modernization, Mutually Exclusive Investments, Independent Investments, Contingent Investments, Capital Budgeting Process, Capital Investments, Capital Investment Planning and Control, Investment Evaluation Criteria, Investment Decision Rule, Evaluation Criteria, Net Present Value Method, Calculating IRR by Trial and Error, NPV Versus IRR, Non-Conventional Investments: Problem of Multiple IRRs, Difference: Case of Ranking Mutually Exclusive Projects, Reinvestment Assumption and Modified Internal Rate of Return (MIRR).

Reference
1. Brealey, R.A., and Stewart C Myres, Principles of Corporate Finance, Tata McGraw Hill.
2. Pandey, I.M., Financial Management, Vikash Pub.
3. Prasanna Chandra, Financial Management, Tata McGraw Hill.
4. Damodaran, Corporate Finance, Wiley.


13. Management Information System
Unit -I
Organisation and information systems: Changing Environment and its impact on Business - The IT/IS and its influence - The Organisation: Structure, Managers and activities - Data, information and its attributes – The level of people and their information needs - Types of Decisions and information - Information System, categorisation of information on the basis of nature and characteristics.

Unit- II
Kinds of information systems: Transaction Processing System (TPS) -Office Automation System (OAS) - Management Information System (MIS)- Decision Support System (DSS) and Group Decision Support System(GDSS) - Expert System (ES) - Executive Support System (EIS or ESS).

Unit- III
Computer fundamentals, telecommunication and networks :Computer System –Introduction - Generation of Computers - Classification of Computers - Input and output devices - Software – System s/w and Application s/w - O/S – Functions and Features. Communication, Media, Modems & Channels - LAN, MAN & WAN -Network Topologies, Internet, Intranet and
Extranet. Wireless technologies like Wi-Fi, Bluetooth and Wi-Max.

Unit- IV
System analysis and development and models: Need for System Analysis -Stages in System Analysis - Structured SAD and tools like DFD, Context Diagram Decision Table and Structured Diagram. System Development Models: Water Flow, Prototype, Spiral, RAD – Roles and responsibilities of System Analyst, Database Administrator and Database Designer.

Unit- V
Manufacturing and service systems: Information systems for Accounting, Finance, Production and Manufacturing, Marketing and HRM functions - IS in hospital, hotel, bank industry.

Unit- VI
Enterprise system: Enterprise Resources Planning (ERP): Features, selection criteria, merits, issues and challenges in Implementation – Supply Chain Management (SCM): Features,

Modules in SCM – Customer Relationship Management (CRM): Phases. Knowledge Management and e-governance

Unit- VII
Choice of it Nature of IT decision - Strategic decision - Configuration design and evaluation Information technology implementation plan.

Unit- VIII
Security and ethical challenges: Ethical responsibilities of Business Professionals – Business, technology. Computer crime – Hacking, cyber theft, unauthorized use at work. Piracy – software and intellectual property. Privacy – Issues and the Internet Privacy. Challenges – working condition, individuals. Health and Social Issues, Ergonomics and cyber terrorism.

Recommended Books:
1. Management Information Systems, Kenneth J Laudon, Jane P. Laudon, Pearson/PHI, 10/e, 2007
2. Management Information Systems, W. S. Jawadekar, TataMcGraw Hill Edition, 3/e, 2004
3. MIS by Ralph Stair

Reference Books:
1) Introduction to Information System, James A. O‘Brien, Tata McGraw Hill, 12th Edtion.
2) Management Information Systems, S.Sadagopan, PHI, 1/e, 2005
3) Management Information Systems, Effy Oz, Thomson CourseTechnology, 3/e, 2003
4) Corporate Information Strategy and Management, Lynda M AppleGate, Robert D Austin et al, Tata McGraw Hill, 7th Edition.

14. Human Resource Management
Unit- I
HRM- Introduction, meaning, definition, nature and scope of HRM and HRD, evolution of HRM, Difference between Personnel Management and HRM, features of HRM, HRM functions, objectives of HRM, policies, procedures and Programmes, practices, Organization of HRM, line and staff responsibility role of personnel manager and HR manager, qualities of HR,HR Manager as a Strategic partner, factors influencing HRM, Opportunities sand Challenges in Human Resource Management.

Unit - II
Job design: definition, approaches, job design options;
Job analysis: definition, process, benefits of job analysis
HR planning: introduction, objectives of HRP, linkage of HRP to other plans, definition andneed for HRP, benefits of HRP, factors affecting HRP, process, problems and limitations of HRP

Unit –III
Recruitment: definition, objectives, subsystems, factors affecting recruitment policy, centralized and decentralized recruitment, recruitment Organisation, recruitment sources, recruitment techniques, recruitment process, cost benefit analysis of recruitment sources.

Unit- IV
Selection, Placement and Induction: meaning, definition of selection, essentials of selection procedure, significance of selection process and organizational relationship, selection procedure, various types of tests(aptitude, achievement, situational, interest, personality), different types of interviews and interview process, means to make interview effective,
medical exams, reference checks, final decision, employment, placement and induction.

Unit-V
Performance management: Introduction, meaning, need, purpose, -objectives, contents of PAS, appraisers and different methods of appraisal, uses of performance appraisal, limitations and problems of performance appraisal, 360 degree Appraisal, post appraisal feedback.

Unit-VI
Human Resource Development: Introduction, definition, concepts, activities Training and development: meaning of T & D, importance of training, benefits of training, need and objectives, assessment of training needs, areas of training, training methods, onthe job and off-the-job training, advantages of training, training procedures and final
evaluation.
Employee mobility: Internal mobility: Introduction, meaning, different types Promotion: meaning, purpose, bases of merit, seniority, merit cum seniority, benefits, problems, promotion policy. Transfer: meaning, purpose, types, reasons, benefits, Demotion: meaning, need for demotion policy. Career planning and Development: meaning, need, career
development actions.
External mobility: Introduction, meaning, types. Absenteeism- Meaning, types, causes, calculation, minimizing absenteeism. Employee attrition-meaning, reasons, calculation of attrition rate, retention strategies, managing separations and right sizing-voluntary and involuntary separations.

Unit-VII
Compensation & Benefits Administration: Compensation Management: -Introduction, definition, need for sound salary administration, objectives, factors affecting wages/ salary levels, job evaluation, wage salary survey, salary structure, salary fixation, incentives, profit sharing, bonus concepts, ESOPs, pay for performance, Benefits administration, employee welfare and working conditions-statutory and voluntary measures,

Unit- VIII
Industrial peace and harmony: Discipline maintenance, Grievance Handling, Workers participation in management, maintaining good human and industrial relations, benefits accrued by the organization due to the development of congenial environment.
Recommended Books:
1) Managing Human Resources – Bohlander et all – Cengage Learning 13th Ed., 2004.
2) Human Resource Management, Text & Cases – VSP Rao, Excel Books, 2005

Reference Books:
1) Human Resource Management – Text & Cases – K. Ashwatappa; 5th Edition, TMH.
2) Human Resource Management - Cynthia Fisher, Shaw – Wiley / Biztantra, 5/e, 2005
3) Human Resource Management – Gary Dessler, Person Publications, 10th Edition
4) Human Resource Management -Biswajeet Patnayak - PHI 3IE, 2005

15. . Entrepreneurship Development
Unit-I
Entrepreneur: Meaning of Entrepreneur; Evolution of the Concept; Functions of an Entrepreneur, Types of entrepreneur, Intrapreneur – an emerging class, Concept of Entrepreneurship-Evolution of Entrepreneurship; Development of Entrepreneurship; The entrepreneurial Culture; Stages in entrepreneurial process.

Unit-II
Creativity and Innovation: Creativity, Exercises on Creativity, Source of New Idea, Ideas into Opportunities.
Creative problem solving: Heuristics, Brainstorming, Synectics, Value Analysis
Innovation and Entrepreneurship: Profits and Innovation, Globalization, Modules of Innovation, Sources and Transfer of Innovation, Why Innovate, What Innovation, How to Innovate, Who Innovates.

Unit-III
Business Planning Process: Meaning of business plan, Business plan process, Advantages of business planning, Marketing plan, Production/operations plan, Organizational plan, financial plan, Final project report with feasibility study, preparing a model project report for starting a new venture.

Unit-IV
Institutions supporting entrepreneurs Small industry financing developing countries, A brief overview of financial institutions in India, Central level and state level institutions, SIDBI,NABARD, IDBI, SIDO, Indian Institute of
Entrepreneurship, DIC, Single window, Latest Industrial policy of Government of India

Unit-V
Family Business
Importance of family business, Types, History, Responsibilities and rights of shareholders of a family business, Succession in family business, Pitfalls of the family business, strategies for improving the capability of family business, Improving family business performance

Unit-VI
International Entrepreneurship Opportunities: The nature of international entrepreneurship, Importance of international business to the firm, International versus domestic entrepreneurship, Stages of economic development, Entrepreneurship entry into international business, exporting, Direct foreign investment, barriers to international trade.

Unit-VII
Informal risk capital and venture capital: Informal risk capital market, venture capital, nature and overview, venture capital process, locating venture capitalists, approaching venture capitalists.

Unit-VIII
Managing growth: Using external parties to help grow a business, franchising, advantages and limitations, investing in a franchise, joint ventures- types, Acquisitions and mergers

Recommended Books:
1. Poornima Charantimath, Entrepreneurship Development-Small Business Enterprise, Pearson Education, 2007
2. Robert D Hisrich, Michael P Peters, Dean A Shepherd, Entrepreneurship, 6th Edition, The McGraw-Hill Companies, 2007

Reference Books:
1. Dr. Mathew J. Manimala, Entrepreneurship theory at crossroads, Biztantra, 2007
2. Vasant Desai, Entrepreneurial Development and Management, Himalaya Publishing House, 2007
3. Maddhurima Lall, Shikha Sahai, Entrepreneurship, Excel Books, 2006
4. Kurakto, Entrepreneurship-Principles and practices, 7th Edition, 2007, Thomson publication


New Media & Digital Media
Upon completion of this Subject, students should be able to understand the nuts and bolts and the Web and New Media production management. The web and social networking are fast emerging the tools of globalized media production and marketing.

UNIT 1
An introduction to New Media: The Journey from traditional media to new media. Various content forms of the New Media .Factors influencing the advent of New Media
Assimilation to distribution: The channels and the players. The tools and software, the challenges, emergence of new skill-sets

UNIT II
The New Media Content Providers:
Understanding the current trends, requirements and challenges. From 4Ps to 4Cs, Understanding the 4Es.User Focused Content, User Centred Design and User Generated Content. Features of an effective website. Comparison across traditional media and new media with examples of on-line news providers, on-line shopping-malls and on-line socialnetworking sites
An introduction to Social Media:
The three generations : Web 1.0 to Web2.0 to Web3.0.Various Types of Social Media (Social Networking, Blogs, Aggregators, wikis, forums, Bookmarks, Webinars…over 24 types). Usage of Social Media in various disciplines. Social Media : Strategy Planning

UNIT III
The Web Open Source Attitude: Historical industry perspectives, Lessons from its use, Massive global web entities perspectives and what we have learned from them for today and future web use for the Entertainment and Film Industry, Using online commercial and consumer video and audio ‘vaults’

UNIT IV
An overview of the Emerging IPTV, Technologies: Understanding of IPTV, Functionality of TRIPLE PLAY: VOD, Developing and Distribution on IPTV, Multicasting, Mpeg 2, Mpeg 4,IP multicast, Underlying protocols of IPTV systems for connecting to a multicast stream, Brief on designing Interactive IPTV Applications
Case studies: FMCG, E-Image Branding, Customer Relationship and Personality Management using Social Media

UNIT V
E-commerce: An Introduction to e-business and e-commerce, Various forms of transaction and communication (B2B, B2C, G2C …),The advantages and challenges,The players involved and the process, Comparison between the traditional and the online retails, Understanding the on-line shopping experience
New Media Marketing: Marketing with and for new media, User Engagement Measurements and Analytics for New Media ,SEO, SEM, Cost-per-Click, click-stream,Metadata, tags, folksonomy

UNIT VI
Promotion and Communication: Social Media as a marketing tool, Behavioural and Contextual Promotions, Customer service to customer relationship: case studies Basics of Digital Graphics: Text, Visual design interactivity, Structure
Social Media: a Boon or a Bane – a discussion

Recommended Reading:
1. Marketing and Online Media to Reach Buyers Directly by David Meerman Scott
2. Digital Creativity: A Reader by Colin Beardon, Lone Malmborg
3. The New Media Reader edited by Noah Wardrip-Fruin, Nick Montfort
4. Business: The Ultimate Resource - published by Basic Books
5. Playing Video Games: Motives, Responses, and Consequences by Peter Vorderer, Jennings Bryant FICCI Report,2007-2009
6. Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) by Ann Handley, C.C. Chapman, and David Meerman Scott

20. Film and TV production, Programming Management
Objective
The course provides with a wide range of professional skills from pre to post production, including working process of production house, artiste mgmt & production television programming and management, Sound for TV and film: dubbing and on-location sound, editing and vex direction, Artiste management and studio production.

Unit–I: Various Genres of Film and Television Programmes, Preproduction Tech
Introduction to Video technology and terminologies, Film Genres, Television Genres, Film Aesthetics.

Unit–II: Storyboarding and Basic Photography, Operating DV Cameras and
Lighting
Visualization, Storyboarding, Fundamentals of SLR Camera, Composition, Editing Aesthetics
Practical:
SLR Camera shoot focusing on Composition
Fundamentals of a Digital Video Camera, Shots and Scenes

Unit–III: How a Production House Works, Artiste Mgmt. & Production
Theory: Jobs involved in a Film Production house, Process involved in Production of a Film, Marketing and Distribution of a Film

Unit–IV: Direction, Artiste Management and Studio Production
Direction techniques, Managing Artistes and the products that make up the artiste identity

Unit–V: Introduction to Live Sound Theory
Overview of a Television Station, Managing a Television station and careers involved, Programming TV shows, Advertisement Sales and Revenue.

Unit–VI: Music Industry Management
Introduces the music / entertainment industry. Presents an overview of the music industry and associated management principles required to succeed in today’s changing, competitive, and dynamic music/entertainment business environment.

References
1. Film Directing Shot by Shot: Visualizing from Concept to Screen (Michael Wiese Productions) by Steve Katz
2. Cinematography: Theory and Practice: Image Making for Cinematographers, Directors, and Videographers by Blain Brown
3. Lighting for TV and Film (Paperback) by Gerald Millerson C.Eng MIEE MSMPTE
4. Film Production Management 101 by Deborah S. Patz
5. This Business of Artist Management (Hardcover) by Howard Blumenthal, Oliver Good enough.

2nd Year 4th Semester

21 Strategic Management
Objective
The course advocates a general management view point. It seeks to develop cross functional and holistic thinking; and the ability to recognize patterns of strategy under conditions of incomplete and imperfect information. This course covers the important analytical approaches and the process through which business and corporate strategy decisions are formulated.

Unit–I
Evolution, Definition, Nature and Scope of Strategic Management: Concept of Strategy, Evolution, Definition, Scope and Importance of Strategy, Central Concepts in Strategic Management, Collecting Information on an External Environment, Deciding the Scope of an Organisation, Acquiring Organisational Resources and the Skills to Match External Opportunities and Threats, Deciding the Investment Patterns for Future, Strategic Management Planning, Scope and Importance of Strategic Planning, Strategic Decision- Making, Process of Strategic Management, Levels at which Strategy Operates, Role of a Strategist.

Unit–II
Strategic Intent: Concept of Strategic Intent, The Mission and Vision Statements, Defining a Mission Statement, Defining a Vision Statement, Creating a Sense of Vision , Importance of Vision and Mission Statements, Characteristics and Components of a Mission Statement, Business Definitions, Types of Business Activities, Objectives of Business.
Strategic Planning Process: Organizational Capability, Strategic Advantage, Factors Affecting Organisational Capabilities, Financial Capability, Marketing Capability, Operational Capability, Personnel Capability, Information Management Capability, Factors Affecting Organizational Appraisal, Approaches to Organisational Appraisal, Sources of Information and
Methods and Techniques of Organisational Appraisal.

Unit–III
Business Challenges & Strategic Planning: The Nature and Role of Business Level Strategies, Business Level Strategies, the Overall Cost Leadership Strategy, The Differentiation Strategy, Location and Timing Tactics, building and Use of Core Competence, Building Core Competence, Assessing Core Competencies by Performing an Internal Audit.
Environmental Appraisal: The Nature of the Environment and the Economic Variables, Concept of Environmental Appraisal, Effect of Changing Environment, Need for Environmental Appraisal, Applicability of Environment, Environmental Scanning Techniques, Barriers to Environmental Appraisal, Macro Environment, Auditing Environmental Influences.

Unit–IV
Corporate Level Strategies: Concept of Corporate Level Strategies, Corporate Level Strategies in Action, Comparing Business and Military Strategies, Guidelines for Effective Corporate Level Strategies, Grand Strategies, Dimensions to Evaluate Grand Strategy Mix, Types of Strategies, Corporate Restructuring, Mergers, Concept of Synergy.
Strategic Analysis and Choice: Nature of Strategic Analysis and Choice, Process of Generating and Selecting Strategies, Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix, Boston Consulting Group (BCG) Matrix, GE Nine Cell Matrix, Hofer’s Product –Market Evolution Matrix, Shell Directional Policy Matrix, Competitive Analysis: Porter’s Five Forces Model, Qualitative Factors in Strategic Choice

Unit–V
Strategy Implementation: Nature of Strategy Implementation, Matching Structure with Strategy, Restructuring, Re-engineering, Restructuring, Re-engineering, Managing Resistance to Change, Crafting Strategy Supporting Culture, Production/Operations Concerns when Implementing Strategies, Human Resources Concerns when Implementing Strategies, Projects and Procedures, Project Implementation, Procedural Implementation, Resource Allocation, Factors Affecting Resource Allocation;, Difficulties in Resource Allocation;, Approaches to Resource Allocation, Organisational Structure and Strategic Implementation, Structural Mechanism for Implementation of Strategy;, Structures for Strategies.

Unit–IV
STRATEGIC CONTROL AND OPERATIONAL CONTROL: Evaluating Strategy Implementation, Evaluating Marketing Issues in Strategy Implementation, Evaluating Finance and Accounting Issues in Strategy Implementation, Research and Development Issues in Evaluating Strategy Implementation, Evaluating the Importance of Information Systems in
Implementing Strategy, Strategic Control and Operational Control, Strategic Control, Operational Control, Benefits and Limitations of Control Techniques, Organizational Systems and Techniques of Strategic Evaluation, Techniques of Strategy Evaluation.

References
1. Porter, M.E., Competitive Strategy, Free Press, New York.
2. Porter, M.E., Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York.
3. Johnson and Scholes, Exploring Corporate Strategy, PHI 4th Edition.
4. Ghemawat, P., Strategy and the Business Landscape, Pearson.


1. 22. Change and Knowledge Management
PART - A
CHANGE MANAGEMENT

Unit-I
Personal Change: Self awareness - self analysis - self efficacy - self esteem – organizational roles - making organizational roles effective and role efficacy

Unit-II
Organizational change - definition - nature - types - forces - models of organizational change - perspectives on change - understanding the change process - leading the change process

Unit-III
Organizational culture and change - designing the strategy for a cultural change - rans global and cross-cultural contents - change architecture

Unit-IV
Change management- dealing with individuals and groups - resistance to change and overcoming it - building effective change initiatives

Unit- V
Organizational change - organizational change process - model of organizational change - force field analysis - managerial options for implementing change - top down approach - Laisser-faire approach -collaborative approach - intervention strategies - facilitating change - creativity and innovations - blocks in creativity

PART - B
KNOWLEDGE MANAGEMENT
Unit-I
Introduction - evolution - need - drivers - scope - approaches in organizations - strategies in organizations - components and functions -understanding knowledge - Learning organization - five components of learning organization - knowledge sources - documentation

Unit-II
Essentials of knowledge management – knowledge management techniques -systems and tools - organizational knowledge management architecture and implementation strategies - building the knowledge corporation and implementing knowledge management in organization

Unit-III
Knowledge management system life cycle –managing knowledge workers -knowledge audit - knowledge management practices in organizations – few case studies Note: The syllabus is divided in the ratio of 60:40 for change management and knowledge management respectively. In the examination the question paper should be with section A with 5 questions and section B with 3 questions with instructions for answering any five questions choosing minimum of one question from each section A and B.

Part – A
Recommended Books:
1. Management Of Organizational Change - K Harigopal – Response Books 2001
2. Managing Organizational Change - V Nilkant, S Ramnarayan - Response Books 2004
3. The Change Management Tool Kit - Colin Carnal – Thomson Learning 2003

Reference Books:
1. Conquering Organizational Change - Pierre Meatier - Jaico 2003
2. Managing Change - Adrian Thorn hill Et Al - Pearson Education 2000
3. The Essence Of Change - Adrian Buckley, Liz Clarke -Phi 2002
4. Change Management - Robert A Patton, James Mc Calman - Response Books
5. Successful Organizational Change - Colenso - Pearson Education
6. Managing Radical Change – Sumantra Ghoshal Et Al – Viking Penguin India 2000
7. Revitalize From Corporate Culture Franklin C Ashby Phi 2000
8. The Fifth Discipline Field Book – Strategies And Tools For BuildingA Learning Organization
- Peter Serge Et Al - Nicholas Brealey 1994
9. Creativity In Organizations - Pradeep Khandwala
10. Making Organizational Roles Effective - Udai Pareek – TMH
11. Implementing Strategic Change, Steven MHoisington, S A Vaneswaran, TMH

Part – B
Recommended Books:
a. Knowledge Management - Sudhir Warier - Vikas 2003
b. Knowledge Management - Elias M Award, Hussain M Ghazini - Pearson Education 2004
c. Knowledge Management-Enabling Business Growth – Ganesh Natarajan And Sandhya Sekhar - TMH 2000
d. Knowledge Management Tool Kit - Amrit Tiwana – Pearson Education 2005

Reference Books:
1. Leading With Knowledge - Madan Mohan Rao - TMH 2003
2. Fifth Discipline And Field Book- Peter Serge - Random House Business Books
3. Knowledge Management Systems: Theory And Practice - Stuart Barnes
4. The Knowledge Management Field Book - Wench R Bukowitz, Ruth LWilliams - Prentice Hall / Pearson Education 1999
5. Knowledge Management, A New Dawn - ICFAI Books 2002
6. The Executive's Role In Knowledge Management- Carla 0' Dell -1'MH 2004

23. Business Research Methods
Unit-I
Research – Meaning, types, criteria of good research, marketing research, scientific approach to research in physical and management science, limitations of applying scientific methods in business research problems, ethical issues in business research.

Unit-II
Business Research: An overview - Research process, problem formulation, management problem v/s. research problem, Steps involved in preparing business research plan/proposal

Unit-III
Business Research Design: Exploratory, Descriptive, & Causal research Exploratory research: Meaning, suitability, collection, hypothesis formulation
Descriptive research: Meaning, types of descriptive studies, data collection methods
Causal research: Meaning, various types of experimental designs, types of errors affecting research design.

Unit-IV
Data collection: Primary and Secondary data – Sources –advantages/disadvantages, Data collection Methods – Observations, Survey,Interview and Questionnaire design, Qualitative
Techniques of data collection.
Measurement & Scaling Techniques: Nominal Scale, Ordinal Scale, Interval Scale, Rating Scale, Criteria for good measurement, attitude measurement – Likert‘s Scale, Semantic Differential Scale, Thurstone-equal appearing interval scale, MDS – Multi Dimensional Scaling.

Unit-V
Hypothesis: Meaning, Types, characteristics, sources, Formulation of Hypothesis, Errors in hypothesis testing, Parametric and Nonparametric test: T-test, Z-test, F-test, U-test, Rank- Sum test, K-W test. (Theory only).

Unit-VI
Sampling: Meaning, Steps in Sampling process, Types of Sampling -Probability and non probability Sampling Techniques, Errors in sampling.

Unit-VII
Data Analysis: Editing, Coding, Classification, Tabulation, Analysis, &Interpretation.
Statistical Analysis of Business Research: Bivariate Analysis (Chi-square only), Multivariate Analysis - Factor Analysis, Discriminant Analysis, Cluster Analysis, Conjoint Analysis, ANOVA – One-way & Two-way classification(Theory only).

Unit-VIII
Research report: Oral report, Written reports, Types &Advantages/Disadvantages of oral and written reports, Components of written research report.
Case studies in Indian context only

Recommended Books:
1. Marketing Research – Naresh K Malhotra – Pearson Education /PHI/5e/2007.
2. Business Research Methods- S.N.Murthy/U.Bhojanna- ExcelBooks/2e/2007.
3. Business Research Methods – Donald R. Cooper & Pamela SSchindler,TMH,/9e/2007
4. Marketing research: Text and cases- Rajendra Nargundkar – TMH2/e, 2004.
5. Business Research Methods – Alan Bryman & Emma Bell, 2e/Oxford/2007.

Reference Books:
1. Research Methodology- C R Kothari- Vishwa Prakashan, 2002
2. Business Research Methods – William G Zikmund- Thomson,7/e,2003
3. Research Methods – William M C Trochim-Biztantra,2/e, 2007
4. Marketing Research – A Parasuraman, Dhruv Grewal – Biztantra,2004
5. Business Research Projects – Jimme Keizer, Piet Kempen, 2006
6. Methodology of Research in Social Sciences – O R Krishnaswami,M Ranganatham, HPH, 2007

24 Sound Production and Music Industry Management
Objective
It provides a broad base of general music industry skills providing knowledge of music theory and studio studies, Recording Session Planning and Budgeting, Recording for film, Introduction to Song and Jingle Structures-Overview of Electronic Music Production.

Unit–I: Music Theory and Studio Studies
Music History, Musical Notes & Scales, Time signatures & Key signatures, Chords and Triads, Studio protocol, Recording, Mixing and Mastering concepts

UNIT–II: Recording For Film
DAW, Editing, Professional Recording Studios, Audio Post production Concepts, Recording Music, Recording Session Planning and Budgeting

Unit–III: Recording for TV
DAW and Professional Recording Studios, Audio Post production Concepts, Recording Music for Films, Recording Session Planning and Budgeting

Unit–IV: Sound for RADIO
Recording Sound for Radio, Audio Content for Radio (Spots and Jingles), Radio Broadcast technology (AM and FM), Routing and transmission

Unit–V: Introduction to Electronic Music Production
Introduction to Song and Jingle Structures, Introduction to Software based Music Production, Software tools for Music Production (Nuendo and VST instruments), Reason, Ableton Live, and Logic Pro.

nit–VI: Introduction to Live Sound Theory
Live Sound Reinforcement Protocol, Audio Gears used for Live Sound Reinforcement, Live Sound Reinforcement Techniques, and Mixing Live

References
1. Yamaha Sound Reinforcement Hand Book, Standard Handbook of Audio and Radio.
2. Engineering, Second Edition Jerry C. Whitaker and K. Blair Benson.

25 Censorship, Ethics & Media Law
Objective: This subject is an overview of the freedom of the media as it is indeed an integral part of the freedom of expression and essential requisite of a democratic set up. The Indian Constitution has granted this freedom by way of Fundamental Right. The media, which is obligated to respect the rights of individual, is also obligated to work within the framework of legal principles and statutes. This unit looks at media ethics and law that govern the field of
media.

UNIT I
Introduction to Media Laws & Ethics: Introduction to law. What are media laws? Types of law-civil and criminal , Importance of law, defamation and slander
The Right to Publish & The Right to Privacy: Freedom of the Press, Free Press, Fair trial, Source Protection, Ethics Pressures, Truth Telling and Objectivity, Social Justice

UNIT II
Yellow journalism: Concept of yellow journalism , History of yellow journalism, Paparazzi journalism
Media Laws in India : Contempt of court,1976, Official secrets act, 1923 Press and books registration act, 1867,Copyright act,1957, Drug and magic Remedies act, 1954, Children Act,1960, The Young Persons Act, 1956

UNIT III
Media Laws in India Pre Independence: First press regulations, 1799 Gagging Act, 1857, Vernacular press act, 1857, Indian press act, 1910, Entry of foreign press
Press Council: Introduction to Press Council, Press council of India I, Press council of India II, AINEC Code of Ethics, Structure & functions of the PCI, Act and committees relating to wages of working journalists

UNIT IV
Electronic Media Laws: AIR & DD code of broadcasting news and advertising, Prasar Bharti act, Cable TV Regulations ac, Cinematograph act and film censorship
Ethics of Journalism: Professional Ethics, Ombudsman, Lowering of ethical values in Journalism

UNIT V
Gathering Information Legally: Legal sources of news, Ethics in gathering of news, Protecting the source
Ethics in Advertising: Ethics and controversies in advertising, Code of ethics for advertising by advertising council of India, DAVP’s code of advertising, Various laws of advertising in India

UNIT VI
Code of Ethics In Public Relations: Codes of ethics by IPRA
Committees & Commissions Regarding Media : Professionalism in media, Self
regulation, Censorship,Reports of committees regarding media in India- Verghese committee, Chanda Committee, P C Joshi committee, Bacchawat committee, First press commission & second press commission.

Recommended Reading:
1. Media Ethics: Truth, Fairness and Objectivity; Making and breaking news by Pranjoy Guha Thakurta
2. Media Law and Human Rights by Andrew Nicol QC, Gavin Millar QC and Andrew Sharland;
Series Editor: John Wadham
3. Mass Communication in India: Keval J Kumar, 3rd Edition
4. Media Law and Ethics: Readings in Communication regulation by Kiran Prasad (VOL 1 & 2)

Post Graduate Programme in Media and Entertainment (with four areas of Specialization)

Semester I:

(A) Communication: types, models, functions, theories
(B) Journalism: Print & Cyber
(C) Journalism: Television & Radio
(D) Television & Radio Production
(E) Film Appreciation
(F) Development & Social Communication
(G) Advertising Management
(H) Event Management
(I) PR & Corporate Communication
(J) Communication Design, along with Photoshop, PageMaker/Indesign.
(K) Basics of Management, and Media Management
(L) NGO Internship and WWI National Outreach

Semester II:

Mass Communication:

(A) Development Journalism
(B) News-reporting in Print & Cyber Media
(C) News-reporting in Electronic Media (ENG)
(D) Editing in Print & Cyber Media
(E) Editing in Electronic Media (ENP)
(F) Broadcast Technologies & Design Software (QuarkXpress)
(G) Documentary Production & Non-fiction TV Production
(H) Still Photography
(I) Television Production: fiction
(J) Radio Production: musicals, features, news
(K) History of Indian and World Cinema
(L) Industry Internship, Thematic Research Paper (with field-work)

Semester II:

Communication Management:

(A) Still Photography
(B) Communication Technologies and Design Software (Freehand)
(C) Consumer Behaviour Studies & Communication Research
(D) Marketing Management & IMC: Strategy & Execution
(E) HRM-HRD & Business Communication Skills
(F) Event Management (Advanced)
(G) Public Relations (Advanced)
(H) Corporate Communication (Advanced)
(I) Copy & Corporate Writing Skills
(J) Media Investments: Planning & Buying
(K) Account Management in Agencies: Advertising, PR, Events
(L) Industry Internship & Thematic Research Paper (with field-work done)

Semester III:

Semester III is divided into four specialization areas: Journalism, AV Production, Advertising Management, and PR & Event Management.

There is a second industry internship after semester III.

Journalism across Media:

(A) Laws & Ethics of Journalism
(B) Indian Political Economy
(C) Indian Society, Art & Culture
(D) Advanced News Photography
(E) Political, Civic & Development Reporting
(F) Business Journalism & Economy Reporting
(G) Sports & Entertainment Journalism
(H) Magazines Production
(I) Publishing Industry
(J) News & Current Affairs Production
(K) Advanced Broadcast Technologies
(L) Radio Features & News Production
(M) Portal Content and Management
(N) Industry Internship (PPO focused)

Audio-Visual Communication:

(A) Laws & Ethics of Media
(B) Advanced Film Appreciation
(C) Indian Society, Art & Culture
(D) Advanced Photography
(E) Theatre & Acting across Media
(F) Script and Screenplay Writing
(G) Production Design & Management
(H) Camera & Lights for AV Production
(I) Post-production
(J) Direction for AV Production
(K) Radio Production
(L) AV Technologies
(M) Entertainment Business Management
(N) Industry Internship (PPO focused)

Advertising & Brand Communication:

(A) Strategic Account Management: Advertising Focus
(B) Indian Super-brands & Power-brands Cases
(C) Audience Measurement Techniques for Media Investments
(D) Advanced Consumer Insights & Qualitative Research
(E) Quantitative Research Techniques
(F) Advanced Visual Communication Design
(G) Creative Thinking: Lateral, Vertical & Out-of-box Thinking Processes
(H) Advanced Brand Management
(I) Budgeting & Finance Management
(J) Digital and New Media Advertising
(K) Media Marketing & Sales in Print & Cyber & Electronic Media
(L) Laws, Ethics & Challenges in Brand Communication
(M) Creative Talent Development & Management
(N) Industry Internship (PPO focused)

PR, Corporate Communication & Events:

(A) Strategic Account Management: PR & Events focus
(B) Indian Super-brands & Power-brands Cases
(C) Corporate Governance & Corporate Social Responsibility
(D) Events Categories, Skills & Cases
(E) Advanced Tools of PR & Corporate Communication
(F) Creative Thinking: Lateral, Vertical & Out-of-box Thinking Processes
(G) Advanced Brand Management
(H) Budgeting & Finance Management
(I) Digital and New Media PR and E-fairs
(J) Business Development in PR & Events
(K) Laws, Ethics, Permissions & Challenges in PR and Events
(L) Event Production Techniques & Technologies
(M) Creative Talent Development & Management
(N) Industry Internship (PPO focused)

Semester IV:

No written exams at the end of this semester, only reports of each of these to be evaluated by Jury.

(A) Dissertation on an applied field of Specialization Area
(B) Master Project: with a client: focused on Specialization.
(C) Leadership and Institutional Brand Management Role.
(D) Organizing and speaking in Thematic Workshop within Specialization area.
(E) Industry/Domain Specific Research Paper and Seminar.
(F) Case-study of Media Management in the Domain Area.
(G) Field/Market Research Project: Live.
(H) Digital Branding & Positioning: Creative Self Branding: Case of Digital Communication (plus Online Quiz Tests in this Semester)
(I) Grand Viva on the Entire Course.

There is a second industry internship after semester III.
And, placements are compulsory after the end of Semester IV, for those who clear all four semesters.
Semester IV will be of 900 marks, including dissertation.


*Courses beyond 2nd July, 2014 will not be conducted on the current campus. Arrangements for new campus are underway and the same will be intimated in due course.

WWI School of Media & Communication

Promoted by Filmmaker Subhash Ghai, Mukta Arts Limited & Filmcity Mumbai, Whistling Woods International is Asia's largest Film, Communication, Animation and Media Arts institute, providing world-class education in all technical and creative aspects of Media & Entertainment. The institute's campus is based in Mumbai's Film & Television Production centre Filmcity, and offers courses that vary in duration from 10 months to 30 months, both full-time and part time in nature.

The WWI School of Media & Communication is the new age media & communication institute which conducts a two year long Post Graduate/MBA course and a three year long Under Graduate/BBA course in Media, Communication & Entertainment Management. The courses have four areas of Specialization: Journalism (Print, TV, Cyber), Entertainment Media (TV, Radio, Cinema), Advertising & Brand Communication, and PR, Corporate Communication & Event Management.

The Institute
VISION :

To be the most preferred destination for all youth seeking world-class media & communication education that blends media creativity with communication business and technologies.

MISSION :

Provide world-class media & communication education that combines content with business and technology of communication, is futuristic, research and application-oriented, digital and socially responsible.

Promoted by Filmmaker Subhash Ghai, Mukta Arts Limited & Filmcity Mumbai, Whistling Woods International is Asia's largest Film, Television, Animation and Media Arts institute, providing world-class education in all technical and creative aspects of filmmaking and television. The campus is based in Mumbai's Film & Television Production centre Filmcity, and offers courses that vary in duration from 10 months to 30 months, both full-time and part time in nature. All major specializations of the Media & Entertainment industry are catered to, including Acting, Animation, Cinematography, Direction, Editing, Producing, Screenwriting and Sound as well and Television & Broadcasting Studies. Whistling Woods International also offers, in association with Manipal University, India's first MBA in the Media & Entertainment.

The WWI School of Media and Communication is the new age media & communication institute which conducts two years long PG/MBA (weekdays) and PG/Executive MBA (weekends) courses and three years long UG/BBA (weekdays) course in Media, Communication & Entertainment Management. The courses have four areas of Specialization: Journalism (Print, TV, Cyber), Entertainment Media (TV, Radio, Cinema), Advertising & Brand Communication, and PR, Corporate Communication & Event Management.

It is run on the premise of Experiential Brick and Portal, the pedagogy blending learning by doing with learning from the classroom and learning from the internet. Half the evaluation here is through continuous flow of assignments and projects, and the other half is through written examinations. Each full-time course trainee has to do three internships, two in the industry and one in the NGO sector, and complete eight live industry projects with clients, which lead to their compulsory placements at the end of the course at MBA level, and higher education or placements at BBA level.

The School of Media and Communication is headed by the former Director of Symbiosis Institute of Mass Communication and the later Founder-Director of Indira School of Communication, and has a bevy of 6 senior media academicians as faculty and more than 40 industry professionals as visiting faculty.