| Eligibility: (Pre-requisites) | Any bona fide under graduate from any college/university of India or abroad, recognized by the University Grants Commission, who clears the admission interview and on–the spot assignment given by the WWI Admission team across India or in WWI campus, shall be offered admission to this course. |
| Medium of instruction: | English |
Our Model of Media Education:
- The course starts by learning the fundamentals of all forms of media vehicles: online (cyber), on air (radio, television, digital film), offline (printed media), and on ground (events and experiential marketing).
- Also it starts by learning all functions of communication in various forms (educate, inform, entertain, info-tain, persuade, interact, engage and empower).
- Further, every batch begins by learning the basics of management, marketing, HR, and their applications in the context of media & communication management.
- The course will make the trainees understand the inter-dependence of content creation, content marketing and content delivery, or, in other words, convergence of content, business and technology.
- Next, the trainees move towards one of the two areas: Mass Communication or Communication Management, in the second semester.
- Then, in the second year of education, that is, in the third and fourth semesters, they move towards further specialization in various areas of journalism, audio visual production, advertising or PR-Events.
- Each trainee completes two live projects in each semester with industry clients.
- Each trainee completes one internship of 8 weeks, after each of the first three semesters, one in a development sector organization, and two in industry organizations, with the fourth semester ending in a job with one of these interning houses or some other as per performance and market situation.
- The trainees participate in live branding and communication experience through outreach programs of the institute around India and other events on campus.
- Half the evaluation is through exams at the end of the semester, and the other half through practical assignments which are either online, or field-based, or creative ideation based.
- Integrated industry-oriented autonomous PG,UG and Executive courses with exam-based management oriented University formal degree courses. Tie-up with Bharathidasan University through 24X7 Learning/Avagmah for MBA in Media & Entertainment and BBA .
- One-fourth sessions are conducted by full-time faculty and three-fourths by visiting professionals and media stalwarts to give industrial relevance.
Curriculum
First Semester:
(1) Introduction to Communication Theories, Models, Concepts, Evolution
(2) Fundamentals of Management
(3) Functional, Communicative & Business English
(4) Journalism across Media: Print, Television, Radio, Cyber
(5) Event Management
Second Semester:
(1) Business Environment
(2) Business Economics
(3) Fundamentals of Marketing
(4) Introduction to Brand Management
(5) Radio Production and Programming
Third Semester:
(1) Business Communication
(2) Business Statistics
(3) Television Production and Programming
(4) Theatre and its Evolution
(5) Advertising Management
Fourth Semester:
(1) Financial Accounting
(2) Legal Aspects of Business
(3) Fundamentals of Organizational Behaviour
(4) Public Relations & Corporate Communication
(5) Documentary Production
Fifth Semester:
(1) Financial Management
(2) Business Information Systems
(3) Human Resource Management & Leadership
(4) Publishing Books & Magazines
(5) Film Appreciation
Sixth Semester:
(1) Cost and Management Accounting
(2) Production and Operations Management
(3) Development Communication
(4) Digital Communication
(5) Special Paper: Advanced Journalism/ Radio/ Television/ Advertising/ PR & Corporate Communication/ Event Management (six areas of Specialization)
*The above information is subject to change by the discretion of the Management.
| Classroom - Full Time | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
3 Years |
All Venues | Not Specified |
INR 4,48,710 Per Course (Taxes As Applicable) |
| Price Notes: Security Deposit Rs. 50,000 WWI School of Media & Communication - BBA PAYMENT INSTALMENTS Acceptance Rs. 25,000 Semester 1 Rs. 1,01,800 Semester 2 Rs. 50,000 Semester 3 Rs. 1,00,000 Semester 4 Rs. 50,000 Semester 5 Rs. 1,00,000 Semester 6 Rs. 50,000 Total Rs. 4,76,800 | ||||
| Classroom - Part Time | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
3 Years |
All Venues | Not Specified |
INR 4,48,710 Per Course (Taxes As Applicable) |
| Price Notes: Security Deposit Rs. 50,000 WWI School of Media & Communication - BBA PAYMENT INSTALMENTS Acceptance Rs. 25,000 Semester 1 Rs. 1,01,800 Semester 2 Rs. 50,000 Semester 3 Rs. 1,00,000 Semester 4 Rs. 50,000 Semester 5 Rs. 1,00,000 Semester 6 Rs. 50,000 Total Rs. 4,76,800 | ||||
WWI School of Media & Communication
Promoted by Filmmaker Subhash Ghai, Mukta Arts Limited & Filmcity Mumbai, Whistling Woods International is Asia's largest Film, Communication, Animation and Media Arts institute, providing world-class education in all technical and creative aspects of Media & Entertainment. The institute's campus is based in Mumbai's Film & Television Production centre Filmcity, and offers courses that vary in duration from 10 months to 30 months, both full-time and part time in nature.
The WWI School of Media & Communication is the new age media & communication institute which conducts a two year long Post Graduate/MBA course and a three year long Under Graduate/BBA course in Media, Communication & Entertainment Management. The courses have four areas of Specialization: Journalism (Print, TV, Cyber), Entertainment Media (TV, Radio, Cinema), Advertising & Brand Communication, and PR, Corporate Communication & Event Management.
The Institute
VISION :
To be the most preferred destination for all youth seeking world-class media & communication education that blends media creativity with communication business and technologies.
MISSION :
Provide world-class media & communication education that combines content with business and technology of communication, is futuristic, research and application-oriented, digital and socially responsible.
Promoted by Filmmaker Subhash Ghai, Mukta Arts Limited & Filmcity Mumbai, Whistling Woods International is Asia's largest Film, Television, Animation and Media Arts institute, providing world-class education in all technical and creative aspects of filmmaking and television. The campus is based in Mumbai's Film & Television Production centre Filmcity, and offers courses that vary in duration from 10 months to 30 months, both full-time and part time in nature. All major specializations of the Media & Entertainment industry are catered to, including Acting, Animation, Cinematography, Direction, Editing, Producing, Screenwriting and Sound as well and Television & Broadcasting Studies. Whistling Woods International also offers, in association with Manipal University, India's first MBA in the Media & Entertainment.
The WWI School of Media and Communication is the new age media & communication institute which conducts two years long PG/MBA (weekdays) and PG/Executive MBA (weekends) courses and three years long UG/BBA (weekdays) course in Media, Communication & Entertainment Management. The courses have four areas of Specialization: Journalism (Print, TV, Cyber), Entertainment Media (TV, Radio, Cinema), Advertising & Brand Communication, and PR, Corporate Communication & Event Management.
It is run on the premise of Experiential Brick and Portal, the pedagogy blending learning by doing with learning from the classroom and learning from the internet. Half the evaluation here is through continuous flow of assignments and projects, and the other half is through written examinations. Each full-time course trainee has to do three internships, two in the industry and one in the NGO sector, and complete eight live industry projects with clients, which lead to their compulsory placements at the end of the course at MBA level, and higher education or placements at BBA level.
The School of Media and Communication is headed by the former Director of Symbiosis Institute of Mass Communication and the later Founder-Director of Indira School of Communication, and has a bevy of 6 senior media academicians as faculty and more than 40 industry professionals as visiting faculty.
