Bachelor of Business Administration (BBA- Media & Communication)

Bachelor's Degree by DYPWWI School of Film and Media Pune View Contact

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An Overview: Our Model of Media Education:

• The course starts by learning the fundamentals of all forms of media vehicles: online (cyber), on air (radio, television, digital film), offline (printed media), and on ground (events and experiential marketing).
• Also it starts by learning all functions of communication in various forms (educate, inform, entertain, info-tain, persuade, interact, engage and empower).
• Further, every batch begins by learning the basics of management, marketing, HR, and their applications in the context of media & communication management.
• The course will make the trainees understand the inter-dependence of content creation, content marketing and content delivery, or, in other words, convergence of content, business and technology.
• Next, the trainees move towards one of the two areas: Mass Communication or Communication Management, in the second semester.
• Then, in the second year of education, that is, in the third and fourth semesters, they move towards further specialization in various areas of journalism, audio visual production, advertising or PR-Events.
• Each trainee completes two live projects in each semester with industry clients.
• Each trainee completes one internship of 8 weeks, after each of the first three semesters, one in a development sector organization, and two in industry organizations, with the fourth semester ending in a job with one of these interning houses or some other as per performance and market situation.
• The trainees participate in live branding and communication experience through outreach programs of the institute around India and other events on campus.
• Half the evaluation is through exams at the end of the semester, and the other half through practical assignments which are either online, or field-based, or creative ideation based.
• Integrated industry-oriented autonomous PG,UG and Executive courses with exam-based management oriented University formal degree courses. Tie-up with Bharathidasan University through 24X7 Learning/Avagmah for MBA in Media & Entertainment and BBA.
• One-fourth sessions are conducted by full-time faculty and visiting professionals and media stalwarts to give industrial relevance.

Curriculum - Bachelor of Business Administration (BBA- Media & Communication)

First Semester

• Introduction to Communication Theories, Models, Concepts, Evolution

• Fundamentals of Management

• Functional, Communicative & Business English

• Journalism across Media: Print, Television, Radio, Cyber

• Event Management

Second Semester:

• Business Environment

• Business Economics

• Fundamentals of Marketing

• Introduction to Brand Management

• Radio Production and Programming

Third Semester:

• Business Communication

• Business Statistics

• Television Production and Programming

• Theatre and its Evolution

• Advertising Management

Fourth Semester:

• Financial Accounting

• Legal Aspects of Business

• Fundamentals of Organizational Behaviour

• Public Relations & Corporate Communication

• Documentary Production

Fifth Semester:

• Financial Management

• Business Information Systems

• Human Resource Management & Leadership

• Publishing Books & Magazines

• Film Appreciation

Sixth Semester:

• Cost and Management Accounting

• Production and Operations Management

• Development Communication

• Digital Communication

• Special Paper: Advanced Journalism/ Radio/ Television/ Advertising/ PR & Corporate Communication/ Event Management (six areas of Specialization)

DYPWWI School of Film and Media

DYPWWI is a joint initiative of The DY Patil Group, highly regarded as one of the largest educational groups in the country and WWI which is amongst the top ranked Film schools in the world. The Dr DY Patil group activities encompass the fields of Education, Healthcare‚ Agriculture and Sports. It has over 180 Institutes of learning along with its three universities‚ based out of Navi Mumbai‚ Pune and Kolhapur. The newest offering from the DY Patil Group, DYPWWI has been instituted with a vision to build a cadre of creative technicians, skilful artistes and passionate professionals with a deep understanding of the ever-changing global demands of the media business.