Bachelor of Arts in Media & Communication - Degree Program

Bachelor's Degree by MassCoMedia New Delhi View Contact

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Semester 1

• Introduction to Media & Communication

• Photography

• Print Journalism

• Advertising Concepts

• Graphic Communication

• Verbal Communication (VAS)

Semester 2

• Advertising Strategies

• Specialized Reporting

• Radio Announcing & Production

• Print Media Production

• Public Relations & Brand Management

• Business Communication (VAS)

• Summer Project

Semester 3

• Corporate Communication

• Media Management

• Digital Photography

• TV Production

• Multimedia & Web Designing

• Principles of Marketing Communication

• Social Communication (VAS)

Semester 4

• Press Laws & Ethics

• TV Journalism

• Media Research Methodology

• Cyber Journalism

• Business Journalism (VAS)

• Summer Internship

Semester 5

• Development Communication

• Applied Communication Research

• Event Management

• Film Making and Direction

• Film Appreciation

• New Media (VAS)

Semester 6

Specialization : (any one)

• Radio

• Television

• Print

• Advertising

• Photography

• Public Relations

Objective:
The Bachelor of Arts in Media and Communication is specially designed to equip young people with multi-skills needed for employment in the exciting and rapidly growing mass media industry - newspapers, magazines, radio, TV, advertising, PR, event management, media arts and news media - worldwide. The course uses a combination of theoretical studies and practical training. Successful completion will open up lucrative career opportunities in editing, reporting, TV and film scripting, production, animation, direction and media management in India and abroad.

Progression:
The student studies the course mapped by Deakin University, in India, for the first two years.
Thereafter, he/she can get transfer of credits for the top-up degree in Australia. The student may complete the degree on-line in case he/she is unable to travel to Australia. The student would get a chance to intern with Australian media houses, if he/she pursues his/her study there in the final year.

The MassCoMedia USP:
Students will have the use of the Institute's state-of-the-art studio set-up, digital photography, animation and video graphics facilities and non-linear editing softwares like Avid and FCP. Students will also be a part of the on-going content development work being undertaken in the Institute. This will add to their portfolios and increase their job potential. The course also enables one to visit Deakin University Australia after two semesters for a short-term familiarisation program.

In partnership with Deakin University, Australia.

MassCoMedia

Speed and reach of media and communication has made rapid strides in the recent years. TV channels, FM radio stations, websites, newspapers, colourful magazines and journals are being launched by the week. Today if you are in research, knowledge process outsourcing, or fact spinning, you can contribute to the society.

Intelligent information also means having access to people in important positions in the market and scope for exciting placement opportunities. Media is the pivot that helps disseminate important information. The ever burgeoning media - be it print, radio, TV, films and the Internet - is today constantly on the lookout for trained professionals to fill in the market slots. How students perform in their jobs depends on the kind of training they receive during their professional studies. Market is also facing a crunch of trainers.

It was to meet the growing needs of the industry that top-notch professionals from various sections of the media got together to establish MassCoMedia, a new age-mass communication education concept. The group comprises leading publishing practitioners of the country, which includes the Editor and Publishing Director of Delhi Press Group that publishes a well-known chain of illustrated magazines, one of the most accomplished newspaper management gurus, a former special correspondent of a first-rate English daily, and a professor of mass communication from a NAAC-accredited UGC University, and other celebrated public figures and committed professionals.