Diploma in Advertising, Public Relations & Brand Management - MassCoMedia Programs

Diploma by MassCoMedia New Delhi View Contact

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Term I

• Introduction to Media Marketing

• Advertising and Branding

• Marketing and Branding

• Advanced Public Relation

• Consumer Behaviour in Recent Times

Term II

• Market Research

• Brand Management

• Event Management

• Media Planning

• Digital Media and Online Marketing

With special emphasis on Digitial Media, Online Marketing & Event Management.

Offering an opportunity to work with best media brands & ad agencies, while you study.

Date of Commencement: Batches commencing soon.

This diploma course will be for 12 months.

• Students will get special classes

• Teaching period: 9 months

• Internship period: 3 months

• Paid internship: 2 months, running concurrently within the period of the course

Objective:

An exhaustive programme aimed at preparing the student for the advertising and PR industry. The course prepares the student for business development, client servicing, media planning, budgeting, logistics, brand management, media buying and selling, production and creatives. The curriculum includes organizational behaviour, public relations, marketing communication and strategizing. Students can opt for specialisation by working on a live project or make a presentation.

The MassCoMedia USP:

Students of Master/Diploma in Advertising, Public Relations & Brand Management will get to work with Delhi Press Group of Magazines during their course period. They will get on the job training while working with the sales team of Woman's Era magazine. Also they will get exposure while marketing the annual event Woman's Era Family Car Rally. Successful students will also get incentives on the revenue generated for the company, apart from an iInternship certificate.

MassCoMedia

Speed and reach of media and communication has made rapid strides in the recent years. TV channels, FM radio stations, websites, newspapers, colourful magazines and journals are being launched by the week. Today if you are in research, knowledge process outsourcing, or fact spinning, you can contribute to the society.

Intelligent information also means having access to people in important positions in the market and scope for exciting placement opportunities. Media is the pivot that helps disseminate important information. The ever burgeoning media - be it print, radio, TV, films and the Internet - is today constantly on the lookout for trained professionals to fill in the market slots. How students perform in their jobs depends on the kind of training they receive during their professional studies. Market is also facing a crunch of trainers.

It was to meet the growing needs of the industry that top-notch professionals from various sections of the media got together to establish MassCoMedia, a new age-mass communication education concept. The group comprises leading publishing practitioners of the country, which includes the Editor and Publishing Director of Delhi Press Group that publishes a well-known chain of illustrated magazines, one of the most accomplished newspaper management gurus, a former special correspondent of a first-rate English daily, and a professor of mass communication from a NAAC-accredited UGC University, and other celebrated public figures and committed professionals.