Diploma in Digital & Social Media Marketing- Executive (DDSM-Exec)
by Team.i - School of NewBangalore |
Request Info |
Category: Diploma in Digital & Social Media Marketing | Marketing & Sales Management | Web Content Creation | Media Studies | IT Security and Ethical Hacking | Business Management | ERP & CRM | SEO | Online Advertising
| Eligibility: (Pre-requisites) | PUC/10+2 Yr Work Ex |
| Medium of instruction: | English |
|
Topics |
Sessions |
Topics |
Sessions |
|
Class Room Sessions |
|||
|
Semester 1 |
Executive |
Semester 2 |
Executive |
|
Module 1: Soft Skills - M&E industry |
Module 4: The Digital Marketing Landscape |
||
|
Effective writing for better communication |
Y |
The Digital Consumer |
Y |
|
Business Communications Soft Skills |
Y |
Digital Strategy & Planning |
Y |
|
Negotiation skills |
Y |
Online Advertising – Content & Format |
Y |
|
Presentation tools |
Y |
ECRM |
Y |
|
Selling Skills |
Y |
||
|
Public speaking skills |
Y |
Module 5: Digital Marketing Catagories |
|
|
Creative thinking |
Y |
Mobile Marketing |
Y |
|
Module 2: Basic theory for Business Communications |
Email Marketing |
Y |
|
|
Marketing Management |
Web Analytics and Site Optimisation |
Y |
|
|
Experiential Marketing |
Search Engine Optimisation |
Y |
|
|
Economic & accounting concepts |
Social Media & e-PR |
Y |
|
|
Organisation behaviour |
Module: 6 Design & content for Digital Marketing |
||
|
Introduction to Brand |
Website Design and Usability |
Y |
|
|
Integrated Marketing Communications |
Online Creative |
Y |
|
|
Content writing for the internet |
Y |
||
|
Module 3: Media Studies - Basics |
Moudle: 7 Emerging trends & the future |
||
|
Understanding Media |
Digital Media (Planning, Buying and Execution) |
Y |
|
|
BTL/ATL/TTL |
Y |
Emerging Digital Platforms & Channels |
Y |
|
|
Legal and Ethical Issues; Privacy and Security Concerns |
Y |
|
|
electronic |
Y |
Using Data Tools to Enhance Performance |
Y |
|
Digital |
Y |
||
|
Live |
Y |
||
|
Films |
|||
|
Outdoor |
|||
|
Radio |
|||
|
|
|||
|
Bootcamps |
2 |
Mandatory requirement |
|
|
Live Industry Projects |
4 |
Mandatory requirement |
|
|
School Project |
1 |
Optional requirement |
|
|
|
|||
|
Program Delivery Model: |
|||
|
Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry. |
|||
|
Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry. |
|||
|
Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports. |
|||
|
Mentoring: Student groups will be assigned to mentors, guidance on matters of interest can be sought. |
Live Industry Projects |
||
|
50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical exposure. |
|||
| Classroom - Part Time | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
1 Years |
All Venues | Not Specified | Price On Request |
Team.i - School of New
School Of New
team.i, The Entertainment & Media Institute is a premier Business School located in the heart of Bangalore. We offer “Generation next”, career based, Degrees and Diplomas in the verticals of Event Management, Public Relations, Advertising, Sports Management, Digital Marketing & Integrated Marketing Communications
About us
team.i was founded to address the needs of one of the most transformative and rapidly developing sectors in the country and around the world – Media and Entertainment. For the past decade or so, the industry has seen unprecedented growth which has created a huge vacuum for talented and qualified professionals.
team.i has been nurturing and developing highly talented, industry-specific personnel successfully for the past decade. During this time, we have become pioneers and an authority on education in the field of non traditional arts.
We follow a fundamental Model – "FOR, BY and OF" the Industry
We leverage our proximity, experience and understanding of the industry to envision and implement a structured, qualitative, educational offering that makes our students industry-ready and provide them with extraordinary opportunities and exposure.
What is School of New ?
The School of New is an idea, a philosophy, a thought, a perspective. In fact, it is a way of life where people are empowered to be the change they want to see.
- team.i is an Institution where it’s about doing it now rather than thinking ahead;
- where intuition is the new reasoning;
- where change is the new constant;
- where impossible is the new possible.
At team.i, we believe in recognizing the individual within a team. We believe in empowering those who dare to be different. Blazing the trail for a new sphere of education, our courses are as unique as the individuals we nurture.
To know more about THE EDGE @teami, ACADEMICS@team.i, FACULTY@team.i, PLACEMENTS @team.i, contact us
