Diploma in Interactive Marketing (DIM) (SEO & SMM)

Diploma by EMDI Institute of Media & Communication Mumbai View Contact

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1) SEO

A) Search engine basics
     Search landscape.
    Major search engines

B) Search engine optimization
    What is search engine optimization
    How websites are found by search engines

C) Websites
    Website architecture
    Website designing basics
    Domain
    Hosting

D) Keyword research and analysis
     Keyword research
     Competitor analysis
     Target segmentation

E) On page optimization
    Title / description / keywords
    Anchor texts
    Header / footer
    Headings
    Creating robots file
    Creating sitemaps
    Content optimization
    Url renaming
    Html and css validation
    Canonical error implementation
    White hat seo

F) Off page optimization
    Link building activities
    Dmoz listing
    Google maps
    Qna
    Guest postings
    Press releases
    Classifieds
    Forums

G) Tracking and mesurement
    Google webmaster tools
    Google analytics and tracking
    International seo

2) SMO

Introduction of social media marketing
Social media platforms
Online branding
Social media trends
Video creation & optimization

3) ORM

EMDI Institute of Media & Communication

EMDI History

EMDI was established in India in 2002 to provide professional training for the event management & media industry. Industry stalwarts were asked - what were those key skills that they were looking at in new recruits, and accordingly curricula and training content was structured to full fill this gap.

Within the first year EMDI trained over 120 students and there has been no looking back since then. In 2003, EMDI opened centers in Pune & Bangalore and in 2004, they opened their first international operations at Dubai Knowledge Village.

Since 2004, EMDI went ahead and diversified their course offerings and launched a programme in Public Relations.

All the courses are based on practical hands-on delivery using an Experience Transfer Approach to training. For instance, to further your career in Advertising or Communication, you will be trained by Advertising or PR professionals.

In 2008 EMDI was re-branded EMDI Institute of Media & Communication. In 2009 they launched centers in Delhi NCR & Vashi and in 2010 set up operations in Thane & Indore.

2012 has now seen EMDI take the next step – with their opening of another international center in Africa - the city of Kampala, Uganda is now ready to train the next set of media professionals.

EMDI Today

EMDI is a venture of Grey cells Education - One of India’s leading education companies listed on Bombay Stock Exchange. Today EMDI trains students in Events, Advertising, PR & Journalism, besides new initiatives in Radio, DJ'ing and Wedding Planning through a combination of full time and part time courses for both students and working professionals.