Post Graduate Diploma in Digital Marketing & Media (PGDDMM)

Postgraduate Diploma by EMDI Institute of Media & Communication Mumbai View Contact

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1) Marketing and brand communications

• Communication Theories and Models
  Introduction to Advertising
  Introduction to Brand
  Introduction to Marketing
  Market Research
  Consumer Behavior
  Integrated Marketing Communication

2) Understanding digital marketing & Digital media mix

• Introduction to search engine optimization
  Introduction to Social Media Marketing
  Introduction to advertising

3) Search Engine Optimization

• Understanding Websites
  Understanding Search Engines/Google
  SEO Process and execution
  Keyword research & Analysis
  Analytics & Webmaster tools
  Monitoring, Measurement and Management

4) Social Media Management

• Understanding social media
  Social media platforms
  Social PR
  Managing social media
  Monitoring, Measurement and Management

5) Pay Per Click Management

• Using control panels
  Understanding ad networks
  Understanding ad formats
  Campaign management
  Monitoring, Measurement and Management

6) Developing Professional Practice

• Media buying
  Legal issues/ Cyber Law
  Customer Acquisition and Conversion
  Customer Management and Retention
  Integrated Marketing Communications Planning and Control
  Marketing Automation
  Being better Managers
  Entrepreneurship
  Advertising Account Management

7) Creative Designing

• Graphic Designing
  Video Editing
  Animation
  Creativity and lateral Thinking
  TV and Short Film Production
  Emdi ka Tadka
  Campaign Planning
  Baby Brands

EMDI Institute of Media & Communication

EMDI History

EMDI was established in India in 2002 to provide professional training for the event management & media industry. Industry stalwarts were asked - what were those key skills that they were looking at in new recruits, and accordingly curricula and training content was structured to full fill this gap.

Within the first year EMDI trained over 120 students and there has been no looking back since then. In 2003, EMDI opened centers in Pune & Bangalore and in 2004, they opened their first international operations at Dubai Knowledge Village.

Since 2004, EMDI went ahead and diversified their course offerings and launched a programme in Public Relations.

All the courses are based on practical hands-on delivery using an Experience Transfer Approach to training. For instance, to further your career in Advertising or Communication, you will be trained by Advertising or PR professionals.

In 2008 EMDI was re-branded EMDI Institute of Media & Communication. In 2009 they launched centers in Delhi NCR & Vashi and in 2010 set up operations in Thane & Indore.

2012 has now seen EMDI take the next step – with their opening of another international center in Africa - the city of Kampala, Uganda is now ready to train the next set of media professionals.

EMDI Today

EMDI is a venture of Grey cells Education - One of India’s leading education companies listed on Bombay Stock Exchange. Today EMDI trains students in Events, Advertising, PR & Journalism, besides new initiatives in Radio, DJ'ing and Wedding Planning through a combination of full time and part time courses for both students and working professionals.