Internet Marketing Course

Master's Degree by Caba Innovatives Gurgaon, New Delhi View Contact

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Number of Semesters: 12
Fast track option: Available, three hours a day for six months

The course is one of its kind in the entire country. Deep knowledge into digital media is rare to get. Caba Innovatives with expertise into digital marketing for more than 11 years today, introduces one of its kind courses in the market of education. Carefully hand picked professionals and leaders from the industry who normally would not share their expertise to let general have now tied up with Caba Innovatives to grow the digital markets in India just like USA.

With the ever growing online media, digital commerce in India now encourages many young and experienced inclined towards this profitable media. The best about this type of marketing is the immediate growth into any business. The old trends of waiting for business to happen or customers to fall right into your lap is now over. Another best part about this course is that it shall not only teach you about the technology but also on using this technology to do business from any part of the world. Large infrastructures, deep pockets, large teams are NOT-AT-ALL required. This course will as well teach you on how to be a One-Man-Army in the digital media business.

Jobs?
Well here is a good question about jobs. If you Ask yourself - "What business will hire me as an employee and what is it worth to them?"
Well, the answer is simple, any business that needs advertising (weather business to customer or business to business), end users/customers, branding or e-commerce, will hire you on the spot after doing this course. Now, can you imagine a single business/company that does not today need any advertising or branding? If not, then every company needs you and believe us other type of media are now way more expensive than digital media. After all, what better media than Internet Marketing that gives you immediate results compared to any other media that makes you wait for days for a customer to call or visit.

What will it be worth? or How much will I get paid?
With our past experience in the industry and after all these certifications in PHP, HTML5, Google Adwords, Google Analytics, Graphics, Web Design - We would say much above average. If you don't believe us, we are willing to give you in writing with sealed guarantee - Job Or Money Back.

Semester 1- Basics Of Internet Marketing

In this course, students are introduced to the basic and core concepts, theories, and principles of internet marketing. Topics covered include marketing strategy, marketing fundamentals, target markets, identifying demographics, and understanding industry standard internet marketing campaigns and best practices.

Skills and Benefits Acquired- Comprehension, Analytical Skills, Writing

Semester 2- Basics Of Web Design & Development

This course is geared towards students who are interested in developing skills in understanding and working with HTML, CSS, and other web programming languages through a variety of web and media tools. Students will also receive a working knowledge of Adobe Dreamweaver and understand how to create and edit web functionality with current web programming languages.

Skills and Benefits Acquired - Computer Software Skills, Programming, Internet Language, Web Development & Web Design

Semester 3 - Web Media

This course teaches students how to produce various forms of web media through industry standard tools and best practice techniques and methods. Students will learn to demonstrate a working knowledge of basic Adobe Photoshop image editing and web media producing skills as well as video editing and production skills using Adobe Premiere. This online marketing course will prepare students for a role in Graphic and Media Design.

Skills and Benefits Acquired- Image Editing, Video Editing, Graphic Designing

Semester 4- SEO

This course provides a thorough understanding of the concepts, principles, and techniques of Search Engine Optimization. This course covers all areas of Search Engine Optimization including technical SEO, on page and off page SEO, as well as writing optimized content for the web. Students will develop a proper understanding of how search engines index, rank, and produce search results and the factors on a website that influence those items. The factors that will be emphasized are mainly cross engine marketing, Webmaster Tools, Google Trends, Google Algorithms, Search Management Techniques.

A brief on Black Hat Technology and Tools

Skills and Benefits Acquired - Critical Thinking, Search Functionality, Digital Networking, SEO

Semester 5- Content/Commerce Management System

This course explains the variety of Content Management Systems available to a web developer and designers in today's online landscape. Understanding the importance and role of Content Management Systems from a web site architecture, web programming, and online marketing perspective will be an integral focus. CMS's covered with hands on experience are Joomla, Wordpress, Drupal, Magento along with basic plugins.

Skills and Benefits Acquired- Content Management, Digital Management Skills, Dynamic Evolution

Semester 6- Web Server Management

This course is designed to enhance the student's understanding of web server architecture by covering key components in internet marketing such as understanding web servers, data security, anti-spamming, ip resolution, organizing web data, structuring domain and IP and understanding the uses and functions of everyday server technologies. This online marketing course will touch on the relationships between types of server and server-based technologies.

Skills and Benefits Acquired- Data Analysis, Server Management, Server Security

Semester 7- Web Analytics

This course provides a student with the foundational skills and knowledge required to properly gather, interpret, and organize data for the purpose of making focused and targeted online marketing decisions. Analyzing marketing campaigns, website performance, conversion strategies, and search engine optimization effectiveness will be key areas of emphasis. This course will also introduce students to industry standard tools used to analyze all areas of a website.

Skills and Benefits Acquired- Internet Skills, Analytical Skills, Comprehension, Reverse Marketing

Semester 8- Search Engine Marketing

This course will provide students with the foundation, concepts, techniques, and best practices in Pay per Click marketing across a variety of networks and channels. An emphasis will be placed on Google, Yahoo, and Bing Pay per Click marketing with other channels such as YouTube and Facebook being included. Keyword optimization, keyword research, landing page optimization, and conversion testing will all be prominent topics in this online marketing course.

Students will become Google Adwords Certified at the end of the course completion.

Skills and Benefits Acquired- Writing, Comprehension, Analytics, Web Grammar, Digital Media Technology

Semester 9- Social Media Marketing

This course teaches students how to develop social media marketing strategies and campaigns that can be used to build customer engagement, brand awareness, and conversion results. Popular social media tools such as Facebook, Twitter, LinkedIn, and YouTube will be examined thoroughly. The relationships between social media tools, their user experience, value proposition, and analytics will be key components of this online marketing course.

Skills and Benefits Acquired- Social Media Skills, Analytical Skills, Social Networking, Social Engagement, Reputation Management, Brand Building

Semester 10- Lead Generation

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate 'quality' leads. Lead generation is not considered any less than business development for any type of business and is the most important of all processes.

Skills and Benefits Acquired- Lead Generation, Market Evaluation, Online Business Development and Marketing

Semester 11-Email Marketing

This course outlines the tactics and strategies behind effective email marketing. It focuses on the capture of user email data as well as development of an effective email template understanding the importance of key email marketing metrics and analytics. In this internet marketing course, students will also understand opt in standards as well as internet spam rules and regulations.

Skills and Benefits Acquired- Communications, Analytical Skills, Internet Skills, Data Management, Brand Building, Loyalty Management Relationships

Semester 12- Affiliate Marketing

Affiliate marketing is a type of performance based marketing in which a business rewards one or more internet marketers for each visitor/lead/customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer.

This market serves purpose to all those ho wish to play big without investments, as freelancers or simple term given today "Make Money From Home"

Skills and Benefits Acquired- Business Development, Online Marketer, Digital Freelance, Corporate Communications

Internet Marketing Project

The course is a hands-on test of a number of concepts presented throughout the previous courses and focuses on implementing and administering internet marketing works via an assigned project. Teamwork skills will be enhanced through group project completion, giving students the opportunity to apply what they have learned to a real business environment.

A major component of this project will involve the development, management and marketing of a real-world campaign, where Caba Innovatives will allocate live projects & budgets to teams to promote and build complete business promotion campaigns with Actual Budgets.

Skills and Benefits Acquired- Teamwork, Budgeting, Problem Solving

Please note: When filling the form on the right, please mention course code MDMSEO in "Course" field to get more information about the course. The fee details of the course are mentioned in the response mail.

This course will only be provided in our Center's in Delhi and Gurgaon and are not online training courses.

Caba Innovatives

CABA originally Computer Aided Business Animation was named upon the logic of doing business with art and enhancing the latest technology to the maximum output.

Caba Innovatives, a Delhi/NCR based media production house involved in the production of Computer Multimedia Animation (CMA) films and Multimedia Computer Graphics for various Organizations, Business Agencies and Individuals. CABA originally Computer Aided Business Animation was named upon the logic of doing business with art and enhancing the latest technology to the maximum output. The art that is virtually real in presenting the inner-most imaginations to its maximum output of the targeted information .

Caba Innovatives (promoted by FDI Project Management & Services Pvt. Ltd.) was formed on 9th of July 1993 with the aim of providing quality-specialized training in the field of Multimedia Animation, Corporate Graphics and Advertising. CABA has till date more than 4500 individuals & corporate executives who have benefited from its professional training. This has been confirmed feedback from the ex-students (Cabians) and their satisfied employers who have sponsored more students for the similar courses which has been most gratifying. Highly experienced people from various disciplines are both providing and availing CABA's services with the backup of life long vast and varied experience coupled with expertise in techniques required for arranging and attaining the said objectives for our valued clients.

The resources available at our command are immense and have brought tangible results for our patrons who are quite resourceful and diligent themselves at all levels from top to bottom. Our venture can be termed as a focal point for disseminating information relating to Multimedia and ventures on promoting such industries. Caba Innovatives Multimedia Pvt. Ltd., an independent company in the field of Training (CMA) and providing services for Animation, and Multimedia to various industries has been recognized by various magazines (PC-Quest, PC-Home, DQ week, PC-World, Computers at home etc.) as one of the top institution in India for the above. Not only this but also feedback from the professional clientele in India and abroad have encouraged the promoters of this company to continue to provide the best services.