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Diploma in Digital Marketing


Edit Institute
Diploma

by Edit Institute


Mumbai, Thane, Dombivli, Navi Mumbai, Pune
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Subjects Covered & Categories
Basic Details
Medium of instruction:English
Overview, Content & Syllabus

Search Engine Optimisation (SEO), SEM (search Engine Marketing) and SMM (Social Media Marketing) can be executed systematically & successfully if one has complete knowledge of the brand. Understanding Branding, Marketing & Content strategy for the product or service is key a factor for any Digital marketing campaign.

Modules :

Sessions :

Marketing foundation : Foundation in Branding, Marketing strategy & Goals. Content strategy ,SEO, Social Media, Website, Integration of all the elements, analytics, RoI & Measuring performance of the activities done. This module will explain why these elements are used in the Digital marketing.

10

SEO (Search Engine Optimisation): SEO stands for “search engine optimization.” It is the process of getting traffic through search engines. The results are shown and ranked based on what the search engine considers most relevant to users.

12

SEM (Search Engine Marketing): Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. Paid advertising is used here.

8

Social Media Marketing (SMM),/ Social Media Optimization (SMO): Social media marketing refers to the process of gaining traffic, attention & creating an online presence through social media sites Like Facebook, Twitter, Linkedin etc.

8

Content Writing Strategy : Planning & creating content for various platforms and presenting it in a manner which would be beneficial for the site, SEO, Social Media.

4

Digital Marketing Project with specialization & self branding : The student will take up a live project for a company and execute the various stages of Digital Marketing ( Brand, Content, Site analysis, SEO, SMM )

15

Total sessions

57


Course Schedule & Price
Classroom - Regular
When Duration Where Remarks Price
Not Specified 5 Months
57 Sessions
All Venues Not Specified Price On Request

Venues (Locations)
Mumbai, Dadar West (Head Office):- A001, Gr. Flr., Dattaguru Krupa CHS, N. C. Kelkar Road, Dadar West, Mumbai - 400 028, Maharashtra, India


Mumbai, Opera House (Branch):- 101, 1st Floor, Anmol Society, French Bridge, Opera House, Mumbai, Maharashtra, India


Mumbai, Dadar West (Branch):- D-102, Gurukrupa, N. C. Kelkar Marg, Opp. Plaza Cinema Dadar West, Mumbai, Maharashtra, India


Mumbai, Andheri West (Branch):- 82, Authur Villa, Next to Paneri, Opp Andheri (W) Post Office, Off S. V. Road. Andheri West, Mumbai, Maharashtra, India


Thane, Gokhale Road (Branch):- Jaishree Apts., 3rd Flr., Opp. Alok Restaurant Gokhale Road, Thane, Maharashtra, India


Dombivli, Manpada Road (Branch):- 314, Vardhman Shopping Centre, Behind Shivaji Statue, Manpada Road, Dombivli, Maharashtra, India


Navi Mumbai, Vashi (Branch):- 701, 7th Flr., Realtech Park, Plot No. 39/2, Above LG Showroom, Sector 30A, Vashi, Navi Mumbai, Maharashtra, India


Pune, Pune Camp (Branch):- 1st Flr., A Wing, Wonderland, Mahatma Gandhi Road Pune Camp, Pune, Maharashtra, India


Pune, Erandwane (Branch):- 1st Flr., Prabhat House, Off Law College Road, Damle Path, Erandwane, Pune, Maharashtra, India


About Course Provider

Edit Institute


Edit was established with just one objective - to bring about awareness that there exists a lucrative career in the field of design & communications encompassing Print, Video, Modeling, Multimedia and The Web (Internet). To say, that Edit understands the market in design & communications services and its demands is simply an understatement.

Edit gives equal emphasis to training in design principles, industry knowledge besides the latest technology in the field of Print, Graphics, Animation, modeling, Video, Multimedia and Internet. Edit's training methodology consists of the Learner Centered approach, specially designed assignments, hands-on projects & workshops, employing the latest computer hardware & software.

The placement department has over 500 companies in its database and has constant interaction with them. This helps us to understand in depth the skill sets required from our students from time to time.

Edit’s students have been placed in Birla Associates, School Net India Ltd., CNBC, Lycos Asia, LNT ITL, ONGC, Reliance, Godrej, Hungama.com, Rediff.com, Star TV, Ebay.com, Kanbay, Cybage, Aptara Corporation, IL&FS, Lion Bridge, Sharekhan.com, Dunn & Bradstreet etc.

Edit accords equal priority to corporate training. Its beneficiaries include Colgate Palmolive, Eureka Forbes, Glaxo, Godrej, Hindustan Dorr-Oliver, IDBI, LIC, Mahindra & Mahindra, Modi Olivetti, NOCIL, Siemens, Head Multimedia, Crompton Greaves, Sandoz, Mid-Day, Tatas & Nokia to name a few.

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Courses by Edit Institute
SEO
Web Content Creation
Graphics, Animation and Multimedia
Social Media
Web Analytics
Online Advertising


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