Content Writing Course
by The Brand SaloonMumbai, Dombivli, Pune |
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Category: Web Content Creation
| Medium of instruction: | English |
Content Writing Training Sylabus
Introduction to Technical Writing
The purpose of technical writing
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Benefits of effectively communicating technical information
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Dealing with common writing problems
Importance of Writing Effective Web Content
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How visitors read on the web
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Search engine standings
Effective Web Content Writing Techniques
Apply a document-driven process to write better and faster
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Identify goals of your content
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Writing for your target audience
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Headlines and titles
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Too much or not enough information – finding the happy medium
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Common mistakes
Different Types of Writing:
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Web content writing
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Technical Writing
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Creative Writing
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Research Writing
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Scientific Writing
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Copywriting
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Article Writing
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Web Copywriting
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Press release Writing
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Blog Post content Writing
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Ad Copywriting
The Writing Process:
Getting ready to write
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Driving your document design with scenarios
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Focusing on a document’s purposes
Assessing your audience
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The investigation process
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Identifying your purpose and the reader’s purpose
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What the audience brings to the table
Covering the knowledge domain
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Exposing tacit knowledge
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Knowing when you’ve “covered it all”
Ensuring Clarity and Readability
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Discriminating between the three levels of information
The Mechanics of Writing
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Structuring information with tables and lists
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Selecting the right words
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Two strategies for rewriting
Writing in the right style
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Official
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Primer
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Nominal
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Telegraphic
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Selecting the most effective style
Editing for quality
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Knowing when and what to edit
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The editing triage
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Editing throughout the document process
Usability testing
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How writing for the online environment is different to writing for print.
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Principles of good web writing
Conveying information with graphics
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Chunking the document
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Employing photos, drawings and graphs
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Focusing graphics
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified | Not Specified | All Venues | Not Specified | Price On Request |
Mumbai, Dadar West (Branch):- R-4,Vishwakutir Society, S. G. Road Dadar West, Mumbai - 400 028, Maharashtra, India
Dombivli, Dombivli East (Branch):- 301,third floor,Saroja arcade above kamat medical,patkar road Dombivli East, Dombivli, Maharashtra, India
Pune, Wanowrie (Branch):- Rh 04, Kapil Woodrow Estate Azad Nagar, Near Jhoole lal Temple Wanowrie, Pune, Maharashtra, India
The Brand Saloon
Digital Marketing Training from Award Winning Agency Mumbai:
The Brand Saloon is a premier Digital Marketing Agency with 1000 plus happy clients, proven results, an all en-compassing global presence (with offices in 5 countries), and a talented team of hard-working Digital Marketing professionals.
After setting milestones in Digital Marketing Services, TBS is striving hard to certify and transform aspiring professionals into Digital Marketing Specialists. Years of experience, unmatched client base, experienced Faculty and Huge list of Placement Partners has enabled TBS in lifting the career of many of its students as they have been well placed with many corporate and leading SEM Agencies. Testimonial from the students proves TBS as the best training institute in Mumbai.
" Eager to start career in Digital Marketing? TBS can be the stepping stone to your success! "
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If you are Dreaming of a Bright Career, Enroll for Digital Marketing Training with TBS & have your future secured.
