Diploma in Design & Digital Marketing
by Edit InstituteMumbai, Thane, Dombivli, Navi Mumbai, Pune |
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Category: Graphics, Animation and Multimedia | Web Technologies | SEO | Content Management System (CMS) | Social Media | Diploma in Design & Digital Marketing | Web Content Creation | Basic Computer Training | XML | Online Advertising
Medium of instruction: | English |
This course covers Web site creation along with UI design & Digital Marketing with detailed Understanding of Branding, Marketing & Content strategy to enable creating a good Marketable website. Digital marketing allows to promote the site. Search Engine Optimisation, Search Engine Marketing & Social Media are the main components of Digital Marketing.
Modules : |
Sessions : |
Design Foundation : This module will cover the basic of Design like colors, color harmony, perspectives etc. |
22 |
Internet Foundation : Basic Internet concepts like Different kinds of sites, applications, creation of accounts on various platforms . Working with Google apps etc. |
6 |
Marketing foundation : Foundation in Branding, Marketing strategy & Goals. Content strategy ,SEO, Social Media, Website, Integration of all the elements, analytics, RoI & Measuring performance of the activities done. This module will explain why these elements are used in the Digital marketing . |
10 |
Illustrator (Computer Aided Illustrations) : It is a vector graphics editor. Illustrator provides results in the typesetting and graphic Design. |
20 |
Design Principles : The basic design principles and web design principles like grid layouts etc. |
10 |
Usability / UI(User Interface design) : usability study makes web sites easy to use for an end-user, without the requirement of any specialized training. The user should be able to intuitively relate the actions to perform on the web page with other interactions. testing the site for user friendliness and ease of use along with a simple to understand User Interface. |
20 |
Photoshop (Computer Aided Image Editing) : An image editing software used mainly for print (magazines, brochures posters etc.) & Web (creating layouts for web pages). |
25 |
Flash (Computer Aided Animation) : Flash is frequently used to create web banners with animation, audio & video. it is also used to create Cd presentations, games and animation ,interactive multimedia content to web pages, and also create websites. |
25 |
HTML - CSS : HTML is an authoring language used to create web pages & CSS is used to stylize and format your pages. |
24 |
Dreamweaver (Website Creation & Management (with Mobile web designing & responsive Designing) : Dreamweaver is a web design and development application that provides a visual (What you see is what you get) editor .It allows to compile all the elements (text, graphics etc.)that have been created for the site web pages . |
15 |
XML (Data Linking to WebSite) :XML was designed to transport and store data. Data can be stored in an XML file and called dynamically on run-time to be displayed in the web Page. As the data changes in the Xml file , the data automatically changes in the HTML file. |
3 |
Web Technologies : Using Jquery for banners and other special effects, PHP (form submission). |
5 |
Web Project (online project) : The student will execute a live project (Website) and upload it . |
25 |
CMS (Content management system - Wordpress) : A Content Management System allows publishing, editing and modifying content as well as maintenance of a site from a central interface. |
10 |
SEO (Search Engine Optimisation): SEO stands for “search engine optimization.” It is the process of getting traffic through search engines. The results are shown and ranked based on what the search engine considers most relevant to users. |
12 |
SEM (Search Engine Marketing): Search engine marketing (SEM) is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising. Paid advertising is used here. |
8 |
Social Media Marketing (SMM),/ Social Media Optimization (SMO): Social media marketing refers to the process of gaining traffic, attention & creating an online presence through social media sites Like Facebook, Twitter, Linkedin etc. |
8 |
Content Writing Strategy : Planning & creating content for various platforms and presenting it in a manner which would be beneficial for the site, SEO, Social Media. |
4 |
Digital Marketing Project with specialization & self branding : The student will take up a live project for a company and execute the various stages of Digital Marketing ( Brand, Content, Site analysis, SEO, SMM ) |
15 |
Total sessions |
291 |
Classroom - Regular | ||||
When | Duration | Where | Remarks | Price |
Not Specified |
14 Months 291 Sessions |
All Venues | Not Specified | Price On Request |
Mumbai, Opera House (Branch):- 101, 1st Floor, Anmol Society, French Bridge, Opera House, Mumbai, Maharashtra, India
Mumbai, Dadar West (Branch):- D-102, Gurukrupa, N. C. Kelkar Marg, Opp. Plaza Cinema Dadar West, Mumbai, Maharashtra, India
Mumbai, Andheri West (Branch):- 82, Authur Villa, Next to Paneri, Opp Andheri (W) Post Office, Off S. V. Road. Andheri West, Mumbai, Maharashtra, India
Thane, Gokhale Road (Branch):- Jaishree Apts., 3rd Flr., Opp. Alok Restaurant Gokhale Road, Thane, Maharashtra, India
Dombivli, Manpada Road (Branch):- 314, Vardhman Shopping Centre, Behind Shivaji Statue, Manpada Road, Dombivli, Maharashtra, India
Navi Mumbai, Vashi (Branch):- 701, 7th Flr., Realtech Park, Plot No. 39/2, Above LG Showroom, Sector 30A, Vashi, Navi Mumbai, Maharashtra, India
Pune, Pune Camp (Branch):- 1st Flr., A Wing, Wonderland, Mahatma Gandhi Road Pune Camp, Pune, Maharashtra, India
Pune, Erandwane (Branch):- 1st Flr., Prabhat House, Off Law College Road, Damle Path, Erandwane, Pune, Maharashtra, India
Edit Institute
Edit was established with just one objective - to bring about awareness that there exists a lucrative career in the field of design & communications encompassing Print, Video, Modeling, Multimedia and The Web (Internet). To say, that Edit understands the market in design & communications services and its demands is simply an understatement.
Edit gives equal emphasis to training in design principles, industry knowledge besides the latest technology in the field of Print, Graphics, Animation, modeling, Video, Multimedia and Internet. Edit's training methodology consists of the Learner Centered approach, specially designed assignments, hands-on projects & workshops, employing the latest computer hardware & software.
The placement department has over 500 companies in its database and has constant interaction with them. This helps us to understand in depth the skill sets required from our students from time to time.
Edit’s students have been placed in Birla Associates, School Net India Ltd., CNBC, Lycos Asia, LNT ITL, ONGC, Reliance, Godrej, Hungama.com, Rediff.com, Star TV, Ebay.com, Kanbay, Cybage, Aptara Corporation, IL&FS, Lion Bridge, Sharekhan.com, Dunn & Bradstreet etc.
Edit accords equal priority to corporate training. Its beneficiaries include Colgate Palmolive, Eureka Forbes, Glaxo, Godrej, Hindustan Dorr-Oliver, IDBI, LIC, Mahindra & Mahindra, Modi Olivetti, NOCIL, Siemens, Head Multimedia, Crompton Greaves, Sandoz, Mid-Day, Tatas & Nokia to name a few.