Post Graduate Diploma in Advertising and Creative Brand communication (PGDABC)

Postgraduate Diploma by EMDI Institute of Media & Communication Mumbai View Contact

Starting from: INR 1,66,000 Per Course (Taxes As Applicable) Request Info

The Full Time PGDABC Programs cover all aspects of the advertising industry including creative, software, media planning, and digital communication. The course USP is that it covers brand communication, social media, digital strategy along with all traditional media planning, buying and servicing components. Radio and Film Production, Photography and Campaign Planning are also covered in the full time Program making it one of the most robust learning experiences.

The Full Time PGDABC Programs are structured to cover every aspect of Advertising and Digital Media:

In an interactive classroom format by some of the best practitioners from the industry
Experiencing working on a brand through the year
Actual work on an in-house EMDI newsletter titled BULBit
A two month industry mentored internship
Assistance with placement

• Communication Theories and Models

• Introduction to Advertising & Marketing

• Introduction to Brand

• Introduction to Marketing

• Market Research

• Consumer Behavior

• Media Buying and Planning

• Digital Advertising

• Advertising Account Management

• Account Planning, CRM & Loyalty Program

• Graphic Design

• Creativity and Lateral Thinking

• Being Better Managers

• Corporate Events

• Integrated Marketing Communication

• Rural Marketing

• Retail Management

• Brand Activation/BTL

• Introduction To Photography

• Radio Production

• TV and Short Film Production

• Entrepreneurship, Finance and Taxation

• Communication & Presentation Skills

• Campaign Planning

EMDI Institute of Media & Communication

EMDI History

EMDI was established in India in 2002 to provide professional training for the event management & media industry. Industry stalwarts were asked - what were those key skills that they were looking at in new recruits, and accordingly curricula and training content was structured to full fill this gap.

Within the first year EMDI trained over 120 students and there has been no looking back since then. In 2003, EMDI opened centers in Pune & Bangalore and in 2004, they opened their first international operations at Dubai Knowledge Village.

Since 2004, EMDI went ahead and diversified their course offerings and launched a programme in Public Relations.

All the courses are based on practical hands-on delivery using an Experience Transfer Approach to training. For instance, to further your career in Advertising or Communication, you will be trained by Advertising or PR professionals.

In 2008 EMDI was re-branded EMDI Institute of Media & Communication. In 2009 they launched centers in Delhi NCR & Vashi and in 2010 set up operations in Thane & Indore.

2012 has now seen EMDI take the next step – with their opening of another international center in Africa - the city of Kampala, Uganda is now ready to train the next set of media professionals.

EMDI Today

EMDI is a venture of Grey cells Education - One of India’s leading education companies listed on Bombay Stock Exchange. Today EMDI trains students in Events, Advertising, PR & Journalism, besides new initiatives in Radio, DJ'ing and Wedding Planning through a combination of full time and part time courses for both students and working professionals.