B.Sc in Mass Communication, Advertising and Journalism - (PTU)

Semester I

• Principles of Communication

• Global Comparative Media

• Information Technology

• History & Industry of Mass Communication

• Communication & Soft Skills

Semester II

• Mass Communication Concepts and Processes

• Print Media & Photo Journalism

• Reporting & Editing

Semester III

• Reporting Techniques & Skills

• Editing: Concepts & Processes

• Language Skills for the Desk:

• Reporting & Editing Lab

• TV Journalism & Programme Formats

• Television Production: Idea to Screen

Semester IV

• Basics of Camera, Lights and Sound

• Advertising: Concepts & Principle

• Press Laws & Media Ethics

• Television Production Lab

• Operation & Handling of Video Equipments

Semester V

• Event Management: Principles and Methods

• Organization and Management

• Research Methodologies for Media

• Cyber Journalism

• Public Relations

Semester VI

• World Media Scenario

• Contemporary Media Technology Radio

• Government Information System

• Television Production Lab

• Operation & Handling of Video Equipments

Module of Diploma Course: All Practical Elements with projects

• Ad Film Making

• Scriptwriting

• Camera & Lighting: Principles, Functions & Handling.

• Sound: Principles, Mics, Recording radio programmes & mixing

• Editing: Principles, Non- Linear software, Practical.

• Creativity: Exercises & Games

• Production of different genres( news, documentaries, chat shows etc)

• Elements of Acting & performance

• Attachments with shoots indoor & outdoor

• Handling Events

• Add On Modules in News anchoring, Acting, dancing, singing, RJing etc

Career Options:
Reporters/Anchors, Sub Editors, Cameramen, Editors, Rjs, Radio Producers, TV Directors, Event Managers, Corporate Communications Manager, PROs, Sales/marketing Executives

IFTI, launches a three year Bachelors Degree course in Mass Communication, Advertising & Journalism approved by Punjab Technical University as a Learning Center at its Meerut campus. Students would be taught various aspects related with Communication, Advertising & PR, Event Management, Radio & TV Production, and Journalism & Video Production. The students will be awarded a Degree from PTU as well as a Diploma from IFTI for various add – on practical modules like: Anchoring, Ad Film Making, Camera, Editing, Sound, Lighting etc.

With the experience of years and providing best education we have been listed among top mass communication institutes in U.P. IFTI provides all mass communication courses and is the first choice when it comes to best mass communication colleges; especially mass communication colleges in Delhi.

Selection Criteria: Entrance Test.

PTU Degree Only Fees

1st Year 16,400

2nd Year 18,400

3rd Year 18,400

PTU Degree + IFTI Diploma Fees

1st Year 58,000

2nd Year 58,000

3rd Year 58,000

Indian Film and Television Institute

• Indian Film & Television Institute (IFTI) is a place where students of all age groups are trained to be leading media professionals of the media industry.

• IFTI is an Idealistic setup for comprehensive education in Mass Communication, Advertising, Journalism, Film Making & Television Production equipped with not only Modern Film/Video making infrastructure but also excellent Studios, Theaters & Library.

• IFTI is the Launch Pad of its Production Wing, called IFTI Productions already into the Production of Advertisement, Documentaries and other Television, Film & Radio programming.

• IFTI’s fourth and most imp emerging competency is into organizing events like auditions, workshops, fests, cultural events and other mega events.

Meerut- a city in National Capital Region. Situated in West U.P…the granary of India's biggest state. A city with a proud history and a great literary as well as artistic tradition. A city blessed with scores of high level educational institutions-universities, management Institutes, technical academies, vocational establishments - that cater to the needs not just of the region but of students coming in, from far and wide. It’s a city that has a void in the field of good media education for a very long time.

Indian Film and Television Institute (IFTI) situated in Meerut, seeks to fill the void. IFTI will not only cater to the areas geographically adjacent, but will surely attract students from all over the country.

Set in the sylvan surroundings of the institutional area on the Partapur Bye-Pass, Near Meerut, (National Highway 58), the five acre IFTI campus stands out for its architectural beauty and vastness. While phase-1 of the Institute has a floor area of about 90,000 sq ft, the plans are to increase the available area to about 150,000 sq ft with in the not so distant future. We have all seen, especially in the larger cities, how unscrupulous elements, functioning out of those little shops, rob gullible students of their hard earned or borrowed money by holding out false promises to educate them in disciplines that promise immediate rewards and good career prospects.
IFTI is an institution that sets out to put the needs of the students ahead of every other interest. It is in this background that the Institute has taken so many important steps: providing a learning ambience that encourages creativity and creating a campus that has all the facilities that a technical Institute must have. We are counted among professional radio jockey institutes, anchoring institutes, and video jockey institutes. Our professionals have years of experience and has given many RJ’s, VJ’s to the industry. Most of the courses on offer at IFTI have a career orientation, and therefore, the Institute has worked out alliances right across the media and entertainment industry so that the students and faculty frequently interact with the industry professionals. IFTI will, thus, ensure that there are no gaps between what is taught within the portals and professionally practiced outside.