BA (Hons) Marketing and Advertising

Bachelor's Degree by G.D. Goenka World Institute Gurgaon View Contact

Starting from: INR 3,45,000 Per Course (Taxes As Applicable) Request Info

This degree adds a special focus on the theory and practice of advertising. The course has been designed by LUMS staff with experience in international advertising agencies. This is a three-year degree scheme with some opportunity to study related subjects within the scheme.

Topics studied include the psychology of persuasion and attitude change, semiotic analysis of symbolic communication, the transfer of cultural meaning, statistical methods, strategic advertising management, creative strategy development, media research and planning, advertising research and campaign evaluation, advertising planning using computer simulation technology.

Will this Marketing Degree help me achieve my goal?
Are you looking for an education that prepares you for:

• a business career in advertising or marketing communications?

• a strong theoretical and practical grounding in the discipline of marketing and advertising?

• knowledge of a multitude of dynamic industry contexts using global business communications strategies?

• essential business skills including research, analytic, reporting, team working and presentation skills?

• creative and independent thinking while remaining a strong team player?

• entering the work place after graduation with confidence?

Career Opportunities
The BA (Hons) in Advertising and Marketing is specifically designed to help you become an effective advertising and marketing communications professional. By focusing on both business and consumer needs this course offers a smarter approach to the theory and practice of advertising and marketing communications. The career options open to students are in the field of marketing and communication across various sectors of the industry.

Academic Calendar
First Semester: August to November
Second Semester: November to February
Third Semester: February to May

YEAR I

Compulsory Modules:

• GDMKTG101 : Introduction to Marketing

• GDMSCI101 : Statistics and Computing for Management

• GDMSCI103 : Introduction to Management Sc / Operational Research

  Optional module

• GDACF100 : Introduction to Accounting & Financial or

  GDACF111 : Introduction to Financial Accounting for Managers and

• GDMNGT120 : Business & Management Introduction to Theory & Practice or

  GDECON102 : Principles of Economics II or

  GDECON103 : Applications of Economic Analysis

YEAR II

• GDMKTG210 : Marketing Research

• GDMKTG 232 : Advertising

• GDMKTG207 : Advertising Stimulation

• GDMKTG233 : Digital Marketing

• GDMKTG229 : Marketing in the Supply Chain

• GDMKTG225 Consumer Behavior

• Optional Module 1

YEAR III

• GDMKTG 301 Strategic Marketing

• GDMKTG 331 : Advertising Research

• GDMKTG334 : Integrated Communications

• GDMKTG317 : Brand strategy

• Optional Module II

• Optional Module III

Optional Modules :

• GDMKTG316 Advanced Topics in Consumer Behaviour

• GDMKTG329 Organizational Marketing

• GDMKTG315 Marketing Innovation

• GDMKTG322 Marketing of Services

*These courses are indicative and the University reserves the right to make changes to the course structure before the start of the programme.

FEE PAYMENT SCHEDULE

The fee indicated above is the tuition fee at the GDGWI, besides this each student has to make a direct payment of UK Pound 700 a year as registration fee to lancaster University against an invoice issued in the name of the student by Lancaster University. This amount will be paid in British Pound at the time of registration through an authorized bank

(Details will be provided)

A one-time interest free refundable security deposit of Rs. 50,000 has to be made at the time of admission. This is refundable after the completion of the programme or when the student leaves the programme for any reason after adjustment of all pending dues and damages if any.

Students opting to take Hostel accommodation will be required to choose between 4 seater rooms [ Rs. 1,98,000 (for boys) or Rs. 1,75,000 (for girls) per annum] and 2 seater rooms [Rs. 2,50,000 (for boys) or Rs. 2,00,000 (for girls) per annum]. This will include furniture & fixtures, safety & security, food, internet, TV, refrigerator, electricity, hot water, use of the facilities except laundry services and the activities that require membership. Membership of Fitness Center is open to all students (charge will be extra).

Transport Service may be available from Sushant Lok Metro Station, Gurgaon for all Delhi Students. Transport facility will be available for Gurgaon/Faridabad depending on adequate no. of students.

Fees once paid are non-refundable. (Exceptions are made only in case of students who have got provisional admission but fail to satisfy the conditions for admission after the results are declared)

Please make payment in case or through demand draft in favor of G D Goenka World Institute, payable at Delhi.

G.D. Goenka World Institute

The GD Goenka World Institute campus is set on 60 sprawling acres with the ancient and picturesque Aravalli hills for a backdrop. The gleaming towers of India’s high-tech Millenium City, Gurgaon and the National Capital Region are just a stone’s throw away. The meticulously maintained grounds, playing fields, sporting amenities and impressive buildings reveal the Institute’s passion for excellence in all that it does.

GDGWI does everything necessary to maintain the finest standards of international higher education. GDGWI is an uncomplicated gateway to the world of international education. This is reinforced by GDGWI’s close and symbiotic collaboration with Lancaster University who award degrees and diplomas. Lancaster University is accredited and affiliated to world bodies such as the AACSB, EQUIS and Association of MBAs.

GDGWI is guided by the philosophy that new thinking in the areas of teaching, learning, research and training are pivotal to making students tomorrow’s leaders and giving them a world view. A global connection via a truly international educational institution.

The Institute helps the students to self-improve their personalities enhance communication skills and build a positive, progressive global outlook through numerous programmes, activities and counselling. The Institute goes beyond the classroom to link education to solving real-life problems.

Personal growth and knowledge acquisition does not start or end at the classroom door. It extends to the numerous outreach programmes, special industry events and student community and sporting activities.

With unswerving focus on providing quality education, GDGWI has engaged the best and brightest faculty to guide students, engage their minds and raise their horizons. This is done by creating regular and systematic opportunities for students to interact with a broad range of industries and service sectors. This is a two way street, because it provides multinational companies the opportunity to learn about GDGWI and the benefits of recruiting its students.

The Institute has the best of facilities, equipment including laboratories, dedicated video conference facilities, virtual learning facilities and fully equipped conference rooms. These are all designed to extract the best and most creative qualities from the students. The hardware is superbly backed up by able counsellors who can inspire students to express themselves.

GDGWI is a truly international learning hotspot. This is borne out by its exchange programmes, reputed teachers and a world class curriculum that opens doors to a global learning environment. It has all the ingredients that make learning a pleasure and rewarding experience.