Masters of Business Administration (MBA - Media & Entertainment)

Master's Degree by DYPWWI School of Film and Media Pune View Contact

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Our Model of Media Education:

• The course starts by learning the fundamentals of all forms of media vehicles: online (cyber), on air (radio, television, and digital film), offline (printed media), and on ground (events and experiential marketing).
• Also it starts by learning all functions of communication in various forms (educate, inform, entertain, info-tain, persuade, interact, engage and empower).
• Further, every batch begins by learning the basics of management, marketing, HR, and their applications in the context of Media and Entertainment management.
  The course will make the trainees understand the inter-dependence of content creation, content marketing and content delivery, or, in other words, convergence of content, business and technology.
• Next, the trainees move towards one of the two areas: Mass Communication or Communication Management, in the second semester.
• Then, in the second year of education, that is, in the third and fourth semesters, they move towards further specialization in various areas of journalism, audio visual production, advertising or PR-Events.
• Each trainee completes two live projects in each semester with industry clients.
• Each trainee completes one internship of 8 weeks, after each of the first three semesters, one in a development sector organization, and two in industry organizations, with the fourth semester ending in a job with one of these interning houses or some other as per performance and market situation.
• The trainees participate in live branding and communication experience through outreach programs of the institute around India and other events on campus.
• Half the evaluation is through exams at the end of the semester, and the other half through practical assignments which are either online, or field-based, or creative ideation based.
• Integrated industry-oriented autonomous PG,UG and Executive courses with exam-based management oriented University formal degree courses. Tie-up with Bharathidasan University through 24X7 Learning/Avagmah for MBA in Media & Entertainment and BBA.
• One-fourth sessions are conducted by full-time faculty and three-fourths by visiting professionals and media stalwarts to give industrial relevance.

Post Graduate Programme in Media and Entertainment (with four areas of Specialization)

Semester I:

1. Communication: types, models, functions, theories
2. Journalism: Print & Cyber
3. Journalism: Television & Radio
4. Television & Radio Production
5. Film Appreciation
6. Development & Social Communication
7. Advertising Management
8. Event Management
9. PR & Corporate Communication
10. Communication Design, along with Photoshop, PageMaker/Indesign
11. Basics of Management, and Media Management
12. NGO Internship and WWI National Outreach

Semester II:

Mass Communication:

1. Development Journalism
2. News-reporting in Print & Cyber Media
3. News-reporting in Electronic Media (ENG)
4. Editing in Print & Cyber Media
5. Editing in Electronic Media (ENP)
6. Broadcast Technologies & Design Software (QuarkXpress)
7. Documentary Production & Non-fiction TV Production
8. Still Photography
9. Television Production: fiction
10. Radio Production: musicals, features, news
11. History of Indian and World Cinema
12. Industry Internship, Thematic Research Paper (with field-work)

Semester II:

Communication Management:

1. Still Photography
2. Communication Technologies and Design Software (Freehand)
3. Consumer Behaviour Studies & Communication Research
4. Marketing Management & IMC: Strategy & Execution
5. HRM-HRD & Business Communication Skills
6. Event Management (Advanced)
7. Public Relations (Advanced)
8. Corporate Communication (Advanced)
9. Copy & Corporate Writing Skills
10. Media Investments: Planning & Buying
11. Account Management in Agencies: Advertising, PR, Events
12. Industry Internship & Thematic Research Paper (with field-work done)

Semester III:

Semester III is divided into four specialization areas: Journalism, AV Production, Advertising Management, and PR & Event Management.
There is a second industry internship after semester III.

Journalism across Media:

1. Laws & Ethics of Journalism
2. Indian Political Economy
3. Indian Society, Art & Culture
4. Advanced News Photography
5. Political, Civic & Development Reporting
6. Business Journalism & Economy Reporting
7. Sports & Entertainment Journalism
8. Magazines Production
9. Publishing Industry
10. News & Current Affairs Production
11. Advanced Broadcast Technologies
12. Radio Features & News Production
13. Portal Content and Management
14. Industry Internship (PPO focused)

Audio-Visual Communication:

1. Laws & Ethics of Media
2. Advanced Film Appreciation
3. Indian Society, Art & Culture
4. Advanced Photography
5. Theatre & Acting across Media
6. Script and Screenplay Writing
7. Production Design & Management
8. Camera & Lights for AV Production
9. Post-production
10. Direction for AV Production
11. Radio Production
12. AV Technologies
13. Entertainment Business Management
14. Industry Internship (PPO focused)

Advertising & Brand Communication:

1. Strategic Account Management: Advertising Focus
2. Indian Super-brands & Power-brands Cases
3. Audience Measurement Techniques for Media Investments
4. Advanced Consumer Insights & Qualitative Research
5. Quantitative Research Techniques
6. Advanced Visual Communication Design
7. Creative Thinking: Lateral, Vertical & Out-of-box Thinking Processes
8. Advanced Brand Management
9. Budgeting & Finance Management
10. Digital and New Media Advertising
11. Media Marketing & Sales in Print & Cyber & Electronic Media
12. Laws, Ethics & Challenges in Brand Communication
13. Creative Talent Development & Management
14. Industry Internship (PPO focused)

PR, Corporate Communication & Events:

1. Strategic Account Management: PR & Events focus
2. Indian Super-brands & Power-brands Cases
3. Corporate Governance & Corporate Social Responsibility
4. Events Categories, Skills & Cases
5. Advanced Tools of PR & Corporate Communication
6. Creative Thinking: Lateral, Vertical & Out-of-box Thinking Processes
7. Advanced Brand Management
8. Budgeting & Finance Management
9. Digital and New Media PR and E-fairs
10. Business Development in PR & Events
11. Laws, Ethics, Permissions & Challenges in PR and Events
12. Event Production Techniques & Technologies
13. Creative Talent Development & Management
14. Industry Internship (PPO focused)

Semester IV:

No written exams at the end of this semester, only reports of each of these to be evaluated by Jury.

1. Dissertation on an applied field of Specialization Area
2. Master Project: with a client: focused on Specialization.
3. Leadership and Institutional Brand Management Role.
4. Organizing and speaking in Thematic Workshop within Specialization area.
5. Industry/Domain Specific Research Paper and Seminar.
6. Case-study of Media Management in the Domain Area.
7. Field/Market Research Project: Live.
8. Digital Branding & Positioning: Creative Self Branding: Case of Digital Communication (plus Online Quiz Tests in this Semester)
9. Grand Viva on the Entire Course.

There is a second industry internship after semester III.

And, placements are compulsory after the end of Semester IV, for those who clear all four semesters.

Semester IV will be of 900 marks, including dissertation.

DYPWWI School of Film and Media

DYPWWI is a joint initiative of The DY Patil Group, highly regarded as one of the largest educational groups in the country and WWI which is amongst the top ranked Film schools in the world. The Dr DY Patil group activities encompass the fields of Education, Healthcare‚ Agriculture and Sports. It has over 180 Institutes of learning along with its three universities‚ based out of Navi Mumbai‚ Pune and Kolhapur. The newest offering from the DY Patil Group, DYPWWI has been instituted with a vision to build a cadre of creative technicians, skilful artistes and passionate professionals with a deep understanding of the ever-changing global demands of the media business.