Bachelor of Journalism & Mass Communication (Ba Mass Com) (UTU)

Journalism and communication studies are closely linked to each other. Communication studies focus their research on the processes of human communication examining various aspects about the different communication channels. Journalism focuses more on the practical aspects of investigating and reporting of events, issues and trends. Journalism is concerned with collection and dissemination of news through the print media and electronic media.

Why to choose Journalism & Mass Communication ?

Career in journalism is a prestigious as well as highly paid profession. The opportunities in journalism are endless. At the same time, the job has become more challenging. Mass Communication is one of the processes of communication operating in the Society at a wider level. Electronic Media with its various forms have upgraded the study of Mass Communication, Journalism and Advertising.

What will I gain from this programme ?

A qualified professional can take up a job of educating, informing, persuading, interpreting and guiding. Working in print media offers the opportunities to be a news reporter, an editor, a feature writer, a photojournalist, etc. Electronic media offer great opportunities of being a News Reporter, News Editor, News Reader, Programme Anchor, Interviewer, Cameraman, Producer, Director etc. Advertising is a line for a creative and artistic person. Planning, designing or promoting a product, all fall under the purview of advertising.

GIMS (Greenway Institute Of Management Studies)

GIMS Society was established in 1993, with the mandate of providing management education of the highest quality and to become a centre of excellence in value-based management education, training, research. GIMS will develop tomorrow’s business leaders through integrated learning and industry-academic partnerships. As an institute, GIMS stands committed to retaining flexibility and responsiveness to management needs.

GIMS believes in holistic development of the students and their participation in an education program, which instills in them professionalism, ability to work hard, take decisions and develop high thinking. The institute also exposes the students to all aspects of the economy and to its various facets like environment, societal values, social responsibility and human value system.

GIMS has a healthy faculty student ratio .The faculty is experienced from leading national universities and senior corporate positions. They bring with them varied and extensive industry and research experience, ensuring the right academia-industry interface that GIMS is proud of. All faculty members play an important role in administering the diverse academic and non-academic activities of the Institute.

In order to accomplish its mission, GIMS is affiliated from UTTRAKHAND TECHNICAL UNIVERSITY to offer undergraduate courses in the area of Management at the Undergraduate level at the Campus. GIMS follow syllabi, study material, lists of recommended texts, business games and case studies for respective courses.