Professional Diploma in Media Management

Professional Diploma by Centre For Management Mumbai View Contact

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Get TWO Certificates in ONE Six Month Course:

Certification in Media Management awarded by the Center For Management. Curriculum has been developed according to Media industry requirements

Foundation Award in Management Principles jointly awarded by the Association of Business Practitioners (UK) & Institute of Leadership & Management (UK). This is an Internationally Recognized Certificate.

The course will cover the following topics

• Managing People
• Managing information
• Managing activities
• Managing resources
• Communication Research
• Media Marketing
• Media Management
• Theories and models of Communication
• Media Planning and buying
• Media ethics and, Law and Policy

Key Highlights

• Two Certificates from one six month course, of which one is recognized internationally
• Six month program with 250 hours of teaching
• Can be completed along with regular studies in college or a full time job.
• Teaching done by retail industry professionals in a case study driven, interactive model of education used by International Business Schools.
• Internship in top media companies
• Placement assistance after course in India guaranteed
• International internship option after the course through our partner organizations
• Access to online study materials from Harvard Business School

The Indian Entertainment and Media (E&M) industry is poised to grow at 19% compound annual growth rate (CAGR) to reach Rs 83,740 crores by 2010 from its present size of Rs 35,300 crores, according to 2005 annual edition of the FICCI - PriceWaterhouseCoopers report "Indian Entertainment and Media Industry -- Unraveling the potential." Economic growth, rising income levels, consumerism, coupled with technological advancements and policy initiatives taken by the Indian government that are encouraging the inflow of investment, will prove to be the key drivers for the entertainment and media industry. The industry has been forecast to outperform the economic growth in each year, till 2010.

“Two factors that will contribute to the growth of the industry are low media penetration in lower socio-economic classes and low ad spends” according to Deepak Kapoor, Executive Director and Leader for PriceWaterhouseCoopers’ Entertainment & Media Practice in India. “Today media penetration is poor in lower socio-economic classes, but efforts to increase it even slightly are likely to deliver much higher results, simply due to the absolute numbers being large.” Strong economic growth, rising consumer spending and regulatory corrections are drawing foreign investments in most segments of the E&M industry, especially the print media.

The Indian media industry needs multi-skilled people to cope with this growth, people with an understanding of the nature of information available and well-versed in the new communication technologies. The society as a whole needs more skilled people in media production as well as critical thinking in relation to new ICT’s across the economy. This calls for a curriculum with a mix of practical media production (including Internet publishing), media effects, political economy, cultural studies, and suitable internships, which is amply provided by the strong, industry based curriculum designed by our team.

With the world of work in mind and the media sector being led by global leaders, this course has been designed by a team of American and Indian educators, and are finely structured to equip students with the professional skills required for a successful financial career. Courses have an application plus classroom approach built around the American model of education, offering the student an experience in communication and analytical approach at the point of induction, and thus leaving no room between learning and delivery.

The Certificate in Media Management focuses not only on imparting knowledge, but also on its application to the real world. Practical skills are imparted through a variety of workshops, case studies and audio-visuals to give students a head start in their chosen profession.

We value our students highly, and our faculty invests their time and effort in nurturing and teaching students throughout his/her academic program with us and beyond. We maintain high educational standards and our students are encouraged to achieve high benchmarks.

Center For Management has tied up with several well-known media companies for students to be equipped with on-the-job skill-sets, and to be ready to face a challenging position as a media professional.

You will get an internship in companies like

• CNBC
• Star TV
• Lowe Lintas
• Business World
• Times of India
• Red FM
• Zee Networks
• Percept PR etc

Centre For Management

India is totally integrated into the global economy. You can buy most international products here and multinationals are present in all areas of Indian industry. In addition, Indian companies are acquiring foreign companies abroad.

Indian managers and entrepreneurs today must be able to work and do business in any country in the world. Major companies in India and abroad are looking for managers with world-class education and global exposure. Even entrepreneurs need to ramp up their capabilities to face international competition.

Center For Management is part of a global network of 500 Colleges and 75 Top Universities that was established in 1973. The network provides internationally recognized MBAs and Management Diplomas to more than 50,000 students annually in 56 countries around the world.

These qualifications are recognized in 120 countries around the world, including the UK, USA, Singapore, Dubai and India.

We are an initiative of the Thadomal Shahani Trust, which has been in the field of education for more than 60 years and is on the management committee of around 24 colleges in Mumbai. We invite you to explore our range of management courses, and learn how we can jump start your global career.