Executive MBA in Marketing From ABE, UK

Master's Degree by Centre For Management Mumbai View Contact

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Course Curriculum

The curriculum will be covered over 12 months and will be divided into the following topics:

1. International Marketing Management
2. International Marketing Environment
3. Global marketing and planning process
4. International marketing mix strategies
5. Analytical framework of international marketing opportunities
6. Management of multinational marketing operations
7. Marketing Communications
8. Elements of the marketing communication process
9. Prospective of different marketing campaign
10. Integrated marketing communication
11. Customer acquisition in competitive markets
12. Strategic e-marketing tools

13. Strategic Marketing Management
14. Marketing planning content & process
15. Contemporary marketing strategies
16. Market planning tools
17. Understanding customer decision-making process
18. Using external marketing data
19. Value added Marketing
20. Market creation and re invention
21. Value added marketing strategy
22. Customer buying behavior
23. Product design & reputation management

Learning Outcomes

This refers to the skills and knowledge that you will have by the end of the course. They are divided along four domains:

1. Strategic Marketing Management

• Understand the marketing planning content and process

• Understand contemporary marketing and strategy plans

• Understand the importance of an organisation's key stakeholders

• Know how to develop an information strategy aligned with an organisation’s corporate strategy

• Understand the importance of decision-making techniques

2. International Marketing Management

• Understand the international marketing environment

• Understand the international marketing planning process

• Understand the international requirements of the marketing mix

• Know how to apply analytical frameworks/models to international marketing opportunities

• Understand the management of international marketing operations

3. Marketing Communications

• Understand the impact of the elements of the marketing communications process

• Understand the role of the governing bodies in the marketing communications industry

• Understand different perspectives on marketing campaigns

• Be able to conduct an integrated marketing communications campaign

• Understand the role of e-marketing communications tools and techniques

4. Value Added Marketing

• Understand market value from different perspectives

• Understand definitions of value-added marketing

• Understand the impact of the modern age of value-added marketing

• Understand the importance of managing the customer relationship in value-added marketing

• Understand the role of marketing management in value chain management

Teaching & Evaluation

Students will be given material to study at home. Classes will be dedicated to solving exercises and case studies based on study material.

Assessments will be done through four assignments, which will be given through the year on the areas of:

• Strategic Marketing Management

• International Marketing Management

• Marketing Communications

• Value Added Marketing

Batch Schedule

This is a year long course with batches starting every quarter. There are two options for taking this course:

• Part Time Mode - Classes every weekend taught by industry faculty

• Flexible Mode - Contact Classes held once a month with assignments completed through self study

Centre For Management

India is totally integrated into the global economy. You can buy most international products here and multinationals are present in all areas of Indian industry. In addition, Indian companies are acquiring foreign companies abroad.

Indian managers and entrepreneurs today must be able to work and do business in any country in the world. Major companies in India and abroad are looking for managers with world-class education and global exposure. Even entrepreneurs need to ramp up their capabilities to face international competition.

Center For Management is part of a global network of 500 Colleges and 75 Top Universities that was established in 1973. The network provides internationally recognized MBAs and Management Diplomas to more than 50,000 students annually in 56 countries around the world.

These qualifications are recognized in 120 countries around the world, including the UK, USA, Singapore, Dubai and India.

We are an initiative of the Thadomal Shahani Trust, which has been in the field of education for more than 60 years and is on the management committee of around 24 colleges in Mumbai. We invite you to explore our range of management courses, and learn how we can jump start your global career.