MBA - Marketing

Master's Degree by G.D. Goenka University Gurgaon View Contact

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Educational Aims : Knowledge, Understanding and Skills

The Masters in Business Administration (MBA) is a master’s level qualification targeted at students from diverse undergraduate programs of study. The MBA would provide students with knowledge of the underlying theoretical background and knowledge of management practice. The program comprises core courses, elective courses in several areas of specialism, industry internships and workplace based learning, and a dissertation component. The dissertation component aims to integrate theory with practice and explore issues from a cross-disciplinary perspective.

The major objectives of the MBA with specialism in marketing are as follows:

1. Foster knowledge of different business, administration and management disciplines.

2. Appreciate the role and application of marketing strategies and tactics in conducting the operations of businesses and not-for profit organizations

3. Develop critical thinking and analytical skills

4. Develop problem solving and decision making skills

5. Understand team dynamics and team work in the workplace

6. Develop skills to write succinct reports and present reports to stakeholders

7. Make students career ready for positions in business and management.

Intended Learning Outcomes

• Integrated understanding of the important functions within management and business administration and the interactions between them

• Knowledge and appreciation of marketing processes, structures and systems

• Ability to develop, plan and operationalize marketing strategies and tactics

• Skills to develop marketing strategy and plans for new or existing businesses and not-for-profit organizations

• Skills to manage organisational change and transformation

• Understand the social and ethical dynamics in marketing strategies and tactics and how these impact on broader organizational plans and strategies

Learning and Teaching Strategies and Methods

The main teaching methods will be through screening videos, case studies, role plays, lectures, tutorials and group work. Many of the general skills will be taught alongside the subject specific skills, for example, throughout the programme students will be allocated to groups so that they work alongside colleagues from a variety of backgrounds. This will enhance their ability to work in groups and develop their communications skills.

Assessment Strategies and Methods

Students are assessed using a variety of methods in different modules. Students can expect to be assessed using a combination of examinations, individual coursework, such as class tests, projects and essays, and group-work including group projects and presentations.

Knowledge and understanding is assessed in a number of ways:

• Group assignments covering applied issues of relevance to business and managers, which enable students to apply theory to practice, involve the collection and analysis of data and in some cases presentations to class.

• Case studies also provide the opportunity to explore and apply concepts in a supportive environment and build understanding of the crucial inter-relationship between subject areas.

• Examinations and classroom-based tests assess knowledge, understanding and application of theory and key concepts.

Total Number of Credits Required

117 credits over the two years i.e.
20 modules of 4.5 credits each (90 credits) plus 9 credits of Summer Internship and 18 credits for a research project

Details of any requirement of internship

At the end of the first year, the students are required to undergo a summer Internship (6-8 weeks) equivalent to 9 credits, which provides the opportunity to explore and interact with the corporate world and to experience the practical aspects of content learned in first two semesters.

YEAR 1

Semester-wise module requirements

YEAR 2

Semester-wise module requirements

G.D. Goenka University

GD Goenka University Gurgaon offers courses in Management, Fashion & Design, Engineering, and Hospitality. The GD Goenka University campus is set on 60 acres with the ancient and picturesque Aravalli hills for a backdrop. The high-tech Millennium City, Gurgaon and the National Capital Region are just a stone’s throw away. The meticulously maintained grounds, playing fields, sporting amenities and impressive buildings reveal the University passion for excellence in all that it does. GD Goenka University is guided by the philosophy that new thinking in the areas of teaching, learning, research and training are pivotal to making students tomorrow’s leaders and giving them a world view. A global connection via a truly international educational institution.

The University helps the students to improve their personality, enhance communication skills and build a positive, progressive global outlook through numerous programmes, activities and counseling. The University goes beyond the classroom to link education to solving real-life problems.

With unswerving focus on providing quality education, GD Goenka University has engaged the best and brightest faculty to guide students, engage their minds and raise their horizon. This is done by creating regular and systematic opportunities for students to interact with a broad range of industries and service sectors. This is a two way street, because it provides multinational companies the opportunity to learn about GD Goenka University and the benefits of recruiting its students. The University has the best of facilities, equipment including laboratories, dedicated video conference facilities, virtual learning facilities and fully equipped conference rooms. These are all designed to extract the best and most creative qualities from the students. The hardware is superbly backed up by able counselors who can inspire students to express themselves.