Diploma in Integrated Marketing Communications - Executive (DIMC - Exec)

by Team.i - School of New

Subject

Sessions

Subject

Sessions

Class Room Sessions

Semester 1

Professional

Executive

Semester 2

Professional

Executive

Module 1: Soft Skills - M&E Industry

Module 5: Event Management

Effective writing for better communication

Y

Y

Event Process

Y

Y

Business Communications Soft Skills

Y

Y

Project Management/planning

Y

Y

Negotiation skills

Y

Y

Event Production

Y

Y

Presentation tools

Y

Y

Event Logistics & Operations, Event Techincals

Y

Y

Selling Skills

Y

Y

Event costing

Y

Y

Public speaking skills

Y

Y

MICE - meetings/Incentives/conferences/Exhibitions

Y

Creative thinking

Y

Y

Special Events

Y

Y

Module 2: Basic theory for Business Communications

Sports Events & sports Marketing

Y

Y

Marketing Management

Y

Wedding Planning

Y

Y

Experiential Marketing

Y

International events & concerts

Y

Economic & Accounting Concepts

Y

Birthday parties

Y

Organisation behaviour

Y

Celebrity & Artist Management

Y

Introduction to Brand

Y

Fashion shows

Y

Y

Integrated Marketing Communications

Y

Product Launches

Y

Y

Module 3: Media Studies - Basics

Ethics & Event Ideation

Y

Y

Understanding Media

Y

Road shows & Promotions

Y

Y

BTL/ATL/TTL

Y

Y

Module 6: Digital Marketing

Print

Y

Y

The Digital Consumer

Y

Digital

Y

Y

Digital Strategy & Planning

Y

Live

Y

Y

Online Advertising – Content & Format

Y

electronic

Y

ECRM

Y

Y

Films

Y

Mobile Marketing

Y

Y

Outdoor

Y

Email Marketing

Y

Radio

Y

Web Analytics and Site Optimisation

Y

Y

Semester 2

Professional

Executive

Search Engine Optimisation

Y

Y

Module 4: Public Relations

Social Media & e-PR

Y

Y

Public relations process

Y

Y

Website Design and Usability

Y

Y

media Relations

Y

Y

Online Creative

Y

Events and Press Conference- Press kits, invites, handling the media

Y

Y

Content writing for the internet

Y

Y

writing a press release

Y

Y

Module 7: Advertising

Change Management- PR techniques and campaign- challenge

Y

Y

Stages in creative process

Y

Y

PR techniques and campaign- challenge

Y

Making of a creative brief

y

Y

PR management & strategy

Y

Copy writing

Y

Y

Brand building through PR

Y

Y

Visual in advertising

Y

Y

AV, Photography & IT tools

Y

Basic printing process (DTP, Artwork & Pre press)

Y

Costing/estimates & revenue process

Y

Role and relevance of strategy in advertising

Y

Role and relevance of strategy in advertising

Y

The strategy planning process

Y

The strategy planning process

Y

Theories and models in brand management

Y

Theories and models in brand management

Y

Consumer behaviour

Y

Ad Agency Structure & Advertising Process

Y

Y

Planning and execution of various media plans

Y

Y

Advertising/Positioning/Target market & Pre test research

Y

Program Delivery Model:

Bootcamps

8

4

Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry.

Live Industry Projects

12

6

Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry.

School Project

1

1

Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports.

Mentoring: Student groups will be assigned to mentors, guidance on matters of interest can be sought.

50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical exposure.