Diploma in Sports Marketing & Management - Executive (DSMM-Exec)

by Team.i - School of New

Topics

Sessions

Topics

Sessions

Class Room Sessions

Semester 1

Executive

Semester 2

Executive

Module 1: Soft Skills - M&E industry

Module 4: Sports Management Overview

Effective writing for better communication

Y

Introduction: Sports Marketing vs. Sports Management

Y

Business Communications Soft Skills

Y

Overview of Professional Sports Leagues

Y

Negotiation skills

Y

Strategic Management of Sports Brands

Y

Presentation tools

Y

Managing Sports Ventures

Y

Selling Skills

Y

Managing Teams 

Y

Public speaking skills

Y

Collaborations & Partnerships

Y

Creative thinking

Y

Module 2: Basic theory for Business Communications

Module 5: Sports mgmt regulatory & leadership principles

Marketing Management

Ethics in Sports

Y

Experiential Marketing

Managing Sports Contracts

Y

Economic & accounting concepts

Legal Aspects of Sports Management

Y

Organisation behaviour

Leadership Principles in Sports 

Y

Introduction to Brand

Integrated Marketing Communications

Module 3: Media Studies - Basics

Module 6: Sports Event mgmt & Broadcasting

Understanding Media

Advertising , Public Relation  in Sports

Y

BTL/ATL/TTL

Y

Sports Facilities Planning and Management

Y

Print

Managing and Promoting Sports Events

Y

electronic

Sports Media and Event Management

Y

Digital

Y

Spectator Management

Y

Live

Y

Sponsorship in Sports

Y

Films

Outdoor

Y

Radio

Bootcamps

2

Mandatory requirement

Live Industry Projects

4

Mandatory requirement

School Project

1

Optional requirement

Program Delivery Model:

Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry.

Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry.

Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports.

Mentoring: Student groups will be assigned to mentors, guidance on matters of interest can be sought.

Live Industry Projects

50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical  exposure.