MBA in Event Management & Activation (MBA - EMA)
Master's Degree by Team.i - School of New
Bangalore
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Category: Management Studies | Marketing & Sales Management | Organisation Management | Finance Management | Media Studies | Business Management | MBA in Event Management & Activation | Event Management
| Eligibility: (Pre-requisites) | Graduate/Final Year |
| Medium of instruction: | English |
Course Summary
MBA in Event Management is a revolutionary new-age program designed to give students the edge that will not only make them stand apart but also give them a jump-start in their careers. The curriculum, specifically designed in consultation with Network18, comprises an intensive regimen of classroom academics, real-time industry internships, and mentoring programs that enable students to address a variety of emerging challenges in the industry. Furthermore, with top industry stalwarts as part of our faculty, our students get a thorough understanding of the nuances and practices of the industry to conceptualize, organize, and execute exceptional and out-of-the-world events
The Degree is recognised by BHARATHIDASAN UNIVERSITY, which is All India Council for Technical Education ( AICTE ), The University Grants Commission (UGC) affiliated.
Foundation
Specific emphasis is placed on various aspects of marketing, communication, business, and best industry practices that are relevant to the program through international case studies, lectures, role-plays, and business games. These specializations have been developed keeping in mind the need to align this program with global certifications such as Project Management Programme (PMP), PHR, Six Sigma - Green Belt, and International Communications.
Internship
Our associations and tie-ups with various corporate houses and media giants facilitate internship opportunities for our students that allow them to work on live industry projects and gain hands-on experience. These internships also pave the way for a wide gamut of career options.
Boot Camps
Our MBA program also features intensive weekend boot camp sessions mentored by industry experts from across the world and India to provide immense exposure to students on emerging global trends and practices.
Projects
As part of their coursework, students are required to take up:
4 boot camps, 8 live industry projects, and 2 school projects.
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1st year |
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Management Process and Organization |
Marketing Management |
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Nature of Management |
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Fundamentals of Marketing |
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Evolution of Management Thought |
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Marketing Research |
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MBO and Systems Approach |
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Marketing Environment |
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Span of Management |
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Consumer Behaviour |
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Centralisation and Decentralisation |
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Segmentation and Targeting |
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Nature, Process and Techniques of Controlling |
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Positioning |
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Product Management |
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Organizational Structure & Behaviour |
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Management of Innovations |
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Introduction to Organizational Behaviour |
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Pricing Strategy |
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Foundations of Individual Behaviour |
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Distribution |
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Motivation at work |
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Advertising Management |
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Stress and Behaviour |
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Integrated Marketing Communication |
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Inter-Group Relations and Conflict Management |
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Personal Selling & Sales Management |
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Organizational culture and climate |
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Competitive Marketing Strategy |
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Business Communication |
Managerial Economics |
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Basic forms of communication |
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Introduction To Managerial Economics |
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Principles of effective communication |
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Economic Principles and Concepts Applied |
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Internal communication |
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The Fundamental Laws of Market |
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Giving successful presentations |
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Elasticity of Demand and Supply |
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Non-verbal aspects of communication |
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Theory of Consumer Demand |
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Emotional intelligence at work |
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Theory of Production |
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Financial Accounting |
Special Skills For Event Management |
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Accounting principles and standards |
Soft Skills - M&E industry |
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Meaning and Scope of Accounting |
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Effective writing for better communication |
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Journalising transactions |
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Business Communications Soft Skills |
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Bank reconciliation statement |
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Negotiation skills |
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Company financial statements |
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Presentation tools |
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Financial statements: analysis and interpretation |
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Selling Skills |
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Public speaking skills |
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Quantitative Techniques |
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Creative thinking |
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Introduction to quantitative techniques |
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Data Collection |
Media Studies - Basics |
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measures of Central Tendency |
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Understanding Media |
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Regression and correlation analysis |
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BTL/ATL/TTL |
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Testing of hypothesis |
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Linear Programming |
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Digital |
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Live |
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Business Law |
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electronic |
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Nature and kinds of contracts |
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Films |
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Bailment and pledge |
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Outdoor |
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Negotiable instruments |
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Banker and customer |
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The Company |
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Borrowing Powers and Methods |
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2nd year |
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Financial management |
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The Finance Function: Goals, Objectives and Ethics |
Film and TV production, Programming Management |
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Domestic, Economic and Financial Environment: |
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Various Genres of Film and Television Programmes, Preproduction Tech |
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International Economic and Financial Environment |
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Storyboarding and Basic Photography, Operating DV Cameras and Lighting |
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Concepts of Risk and Return |
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How a Production House Works, Artiste Mgmt. & Production |
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Financial Ratio Analysis |
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Direction, Artiste Management and Studio Production |
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Time Value of Money |
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Introduction to Live Sound Theory |
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The Cost of Capital |
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Music Industry Management |
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Capital Structure: Theory and Policy |
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Dividend Policies |
Specialisation In Event Management - Year 2 |
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Working Capital Management |
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Valuation Of Securities |
Event management overview |
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Cash Flows and Capital Budgeting |
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Development of event management |
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Strategic Management |
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Event Management in india |
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Evolution, Definition, Nature and Scope of Strategic Management |
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Event Planning/strategy |
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Strategic Intent |
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Media integration & Amplification |
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Strategic Planning Process |
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Sponsorship of Events |
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Business Challenges & Strategic Planning |
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Business development & client servicing |
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Environmental Appraisal |
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Corporate Level Strategies |
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Strategic Analysis and Choice |
Inside an Event Agency |
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Strategy Implementation |
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Event Process |
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STRATEGIC CONTROL AND OPERATIONAL CONTROL |
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Project Management/planning |
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Media Management |
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Event Production |
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Media Arts |
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Event Logistics & Operations, Event Technical |
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New Media and Comparative Media |
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Event costing |
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Advanced Entertainment Law in India |
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Legal & Finance in events |
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Entertainment Business Finance and Budgeting |
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Consumer Patterns and Industry Trends |
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Entertainment Media Publishing and Distribution |
Design/Copy/Content for Events |
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Media Business |
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Event ideation, |
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Music Business |
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Creatives & concepts |
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Film and TV Business |
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Design in events |
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Animation and Video Games Business |
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module 7: Event categories |
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Events and Live Media Management |
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MICE - meetings/Incentives/conferences/Exhibitions |
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Entertainment Media Publishing & Distribution and Mobile Marketing |
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Role & Classification of various media |
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Entertainment Business Case Studies |
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Special Events |
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Television Events & Reality shows |
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Sound Production and Music Industry Management |
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Sports Events & sports Marketing |
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Music Theory and Studio Studies |
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Recording For Film |
Event categories |
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Recording for TV |
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MICE - meetings/Incentives/conferences/Exhibitions |
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Sound for RADIO |
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Special Events |
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Introduction to Electronic Music Production |
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Television Events & Reality shows |
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Introduction to Live Sound Theory |
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Sports Events & sports Marketing |
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Wedding Planning |
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International events & concerts |
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Celebrity & Artist Management |
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4 |
Bootcamps |
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Fashion shows |
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8 |
Live Industry Projects |
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Product Launches |
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2 |
School Project |
Road shows & Promotions |
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Program Delivery Model: |
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Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry. |
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Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry. |
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Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports. |
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| Classroom - Full Time | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
2 Years |
All Venues | Not Specified | Price On Request |
