Masters Diploma in Advertising & Media - Professional (MDAM-Pro)

by Team.i - School of New

Subject

Sessions

Subject

Sessions

Class Room Sessions

Semester 1

Professional

Executive

Semester 2

Professional

Executive

Module 1: Soft Skills - M&E industry

Module 4: Advertising Overview

Effective writing for better communication

Y

Y

Development of advertising

Y

Y

Business Communications Soft Skills

Y

Y

Relevance of advertising in Marketing-mix

Y

Y

Negotiation skills

Y

Y

Agency Structure & Advertising Process

Y

y

Presentation tools

Y

Y

Ethics in Advertising

Y

Selling Skills

Y

Y

Consumer behaviour

Y

y

Public speaking skills

Y

Y

Pitching mechanism in advertising

Y

Creative thinking

Y

Y

Client - Agency interface

Y

Module 2: Basic theory for Business Communications

Module 5: Campaign - Creativity, Planning & Production

Marketing Management

Y

Stages in creative process

y

Y

Experiential Marketing

Y

Making of a creative brief

y

Y

Economic & accounting concepts

Y

Copy writing

y

Y

Organisation behaviour

Y

Visual in advertising

y

Y

Introduction to Brand

Y

Basic printing process (DTP, Artwork & Pre press)

y

Integrated Marketing Communications

Y

AV, Photography & IT tools

y

Costing/estimates & revenue process

y

Module 3: Media Studies - Basics

Module 6: Strategy Planning and Brand Management

Understanding Media

Y

Role and relevance of strategy in advertising

y

BTL/ATL/TTL

Y

Y

The strategy planning process

y

Print

Y

Theories and models in brand management

y

electronic

Y

Y

Module 7: Media Planning & Market Research

Digital

Y

Y

Role & Classification of various media 

y

Live

Y

Y

Broadcast advertising media

y

Y

Films

Y

Print advertising media

y

Y

Outdoor

Y

Media innovation and agency-media interface

y

Radio

Y

Planning and execution of various media plans

y

Y

Advertising/Positioning/Target market & Pre test  research

y

Sources of media information/Trends and indicators.

y

International advertising: cultural dimensions in message development.

y

Practical Sessions

Bootcamps

4

2

Mandatory requirement

Live Industry Projects

8

4

Mandatory requirement

School Project

1

1

Mandatory for professional, Optional  for executive

Program Delivery Model:

Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry.

Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry.

Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports.

Mentoring: Student groups will be assigned to mentors, guidance on matters of interest can be sought.

Live Industry Projects

50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical exposure.