MBA in Event & Sports Management (MBA - ESM)

by Team.i - School of New

Course Summary

MBA in Event and Sports Management is a revolutionary and comprehensive program developed in consultation with Network18, and is recognized by UGC and and The Ministry of Human Resource Development, Government of India. Specially developed to leverage the immense potential of this upcoming sector, our advanced coursework imparts intensive event management strategies and techniques that equip and enable our students to successfully plan and execute sporting events while promoting players, teams, and brands through sports. In addition, with our curriculum being reviewed and updated every 6 months, and with our carefully 'handpicked' industry experts as part of our faculty, our program delivers holistic learning experiences that place our students in a league of their own.

The Degree is recognised by BHARATHIDASAN UNIVERSITY, which is All India Council for Technical Education ( AICTE ), The University Grants Commission (UGC) affiliated.

Foundation
Specific emphasis is placed on various aspects of marketing, communication, business, and best industry practices that are relevant to the program through international case studies, lectures, role-plays, and business games. These specializations have been developed keeping in mind the need to align this program with global certifications such as Project Management Programme (PMP), PHR, Six Sigma - Green Belt, and International Communications

Internship
Our associations and tie-ups with various corporate houses and media giants facilitate internship opportunities for our students that allow them to work on live industry projects and gain hands-on experience. These internships also pave the way for a wide gamut of career options.

Boot Camps
Our MBA program also features intensive weekend boot camp sessions mentored by industry experts from across the world and India to provide immense exposure to students on emerging global trends and practices.

Projects
As part of their coursework, students are required to take up:8 boot camps, 8 live industry projects, and 2 school projects.

1st year

Management Process and Organization

Managerial Economics

Nature of Management

Introduction To Managerial Economics

Evolution of Management Thought

Economic Principles and Concepts Applied

MBO and Systems Approach

The Fundamental Laws of Market

Span of Management

Elasticity of Demand and Supply

Centralisation and Decentralisation

Theory of Consumer Demand

Nature, Process and Techniques of Controlling

Theory of Production

Product Management

Organizational Structure & Behaviour

Management of Innovations

Introduction to Organizational Behaviour

Pricing Strategy

Foundations of Individual Behaviour

Distribution

Motivation at work

Advertising Management

Stress and Behaviour

Integrated Marketing Communication

Inter-Group Relations and Conflict Management

Personal Selling & Sales Management

Organizational culture and climate

Competitive Marketing Strategy

Business Communication

Special Skills For Integrated Marketing Communications

Basic forms of communication

Soft Skills - M&E industry

Principles of effective communication

Effective writing for better communication

Internal communication

Business Communications Soft Skills

Giving successful presentations

Negotiation skills

Non-verbal aspects of communication

Presentation tools

Emotional intelligence at work

Selling Skills

Public speaking skills

Financial Accounting

Creative thinking

Accounting principles and standards

Media Studies - Basics

Meaning and Scope of Accounting

Understanding Media

Journalising transactions 

BTL/ATL/TTL

Bank reconciliation statement

Print

Company financial statements

Digital

Financial statements: analysis and interpretation

Live

electronic

Quantitative Techniques

Films

Introduction to quantitative techniques

Outdoor

Data Collection

Event Management 2.0

measures of Central Tendency

Event management overview

Regression and correlation analysis

Development of event management

Testing of hypothesis

Event Management in india

Linear Programming

Event Planning/strategy

Media integration & Amplification

Business Law

Sponsorship of Events

Nature and kinds of contracts

Business development & client servicing

Bailment and pledge

Business development & client servicing

Negotiable instruments

Banker and customer

Inside an Event Agency

The Company

Event Process

Borrowing Powers and Methods

Project Management/planning

Event Production

Marketing Management

Event Logistics & Operations, Event Techincals

Fundamentals of Marketing

Event costing

Marketing Research

Legal & Finance in events

Marketing Environment

Consumer Behaviour

Design/Copy/Content for Events

Segmentation and Targeting

Event ideation, 

Positioning

Creatives & concepts

Product Management

Design in events

Management of Innovations

module 7: Event catagories

Pricing Strategy

MICE - meetings/Incentives/conferences/Exhibitions

Distribution

Special Events

Advertising Management

Television Events & Reality shows

Integrated Marketing Communication

Sports Events & sports Marketing

Personal Selling & Sales Management

Competitive Marketing Strategy

Event catagories

MICE - meetings/Incentives/conferences/Exhibitions

Special Events

Television Events & Reality shows

Sports Events & sports Marketing

Wedding Planning

International events & concerts

Birthday parties

Celebrity & Artist Management

Fashion shows

Product Launches

Road shows & Promotions

2nd year

Financial Management

The Finance Function: Goals, Objectives and Ethics

Film and TV production, Programming Management

Domestic, Economic and Financial Environment:

Various Genres of Film and Television Programmes, Preproduction Tech

International Economic and Financial Environment

Storyboarding and Basic Photography, Operating DV Cameras and Lighting

Concepts of Risk and Return

How a Production House Works, Artiste Mgmt. & Production

Financial Ratio Analysis

Direction, Artiste Management and Studio Production

Time Value of Money

Introduction to Live Sound Theory

The Cost of Capital

Music Industry Management

Capital Structure: Theory and Policy

Dividend Policies

Event Management 2.0

Working Capital Management

Valuation Of Securities

Sports Management Overview

Cash Flows and Capital Budgeting

Introduction: Sports Marketing vs. Sports Management

Strategic Management

Overview of Professional Sports Leagues

Evolution, Definition, Nature and Scope of Strategic Management

Strategic Management of Sports Brands

Strategic Intent

Managing Sports Ventures

Strategic Planning Process

Managing Teams 

Business Challenges & Strategic Planning

Collaborations & Partnerships

Environmental Appraisal

Corporate Level Strategies

Strategic Analysis and Choice

Sports mgmt regulatory & leadership principles 

Strategy Implementation

Ethics in Sports

STRATEGIC CONTROL AND OPERATIONAL CONTROL

Managing Sports Contracts

Media Management

Legal Aspects of Sports Management

Media Arts

Leadership Principles in Sports 

New Media and Comparative Media

Advanced Entertainment Law in India

Sports Event mgmt & Broadcasting

Entertainment Business Finance and Budgeting

Advertising , Public Relation  in Sports

Consumer Patterns and Industry Trends

Sports Facilities Planning and Management

Entertainment Media Publishing and Distribution

Managing and Promoting Sports Events

Media Business

Sports Media and Event Management

Music Business

Spectator Management

Film and TV Business

Sponsorship in Sports

Animation and Video Games Business

Events and Live Media Management

Entertainment Media Publishing & Distribution and Mobile Marketing

Entertainment Business Case Studies

Sound Production and Music Industry Management 

Music Theory and Studio Studies

Recording For Film

Recording for TV

Sound for RADIO

Introduction to Electronic Music Production

Introduction to Live Sound Theory

8

Bootcamps

8

Live Industry Projects

2

Sshool Project

Program Delivery Model:

Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry.

Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry.

Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports.