Masters Diploma in Public Relations & Corporate Communications - Executive (MDPRCC-Exec)

by Team.i - School of New

Subject

Sessions

Subject

Sessions

Class Room Sessions

Semester 1

Professional

Executive

Semester 2

Professional

Executive

Module 1: Soft Skills - M&E industry

Module 4: Public Relations Essentials

Effective writing for better communication

Y

Y

Development of Public Relations

y

Business Communications Soft Skills

Y

Y

Public Relations in India

y

Negotiation skills

Y

Y

Structure of an agency v/s corporate house

y

y

Presentation tools

Y

Y

PR- Meaning and scope, functions and publics in PR

y

Selling Skills

Y

Y

Public relations process

y

y

Public speaking skills

Y

Y

media Relations

y

y

Creative thinking

Y

Y

Ethics & Public relations

y

Module 2: Basic theory for Business Communications

Module 5: P.R Tools & Techniques

Marketing Management

Y

Importance of written communication

y

y

Experiential Marketing

Y

Report Writing and presentation skills- Introduction and Importance

y

y

Economic & accounting concepts

Y

Handling relations- client and media, Pitching a story, media rounds, interviews etc

y

y

Organisation behaviour

Y

Events and Press Conference- Press kits, invites, handling the media

y

y

Introduction to Brand

Y

writing a press release

y

y

Integrated Marketing Communications

Y

Change Management- PR techniques and campaign- challenge

Y

Y

Module 3: Media Studies - Basics

Module 6: Public Relations Advanced

Understanding Media

Y

Ethics & Accountability in Public relations

y

BTL/ATL/TTL

Y

Y

Measuring & Evaluating PR

y

Print

Y

Public relations emerging challenges

y

electronic

Y

Y

New Mediums in PR- online, blogs and non-media and celebrity PR

y

Digital

Y

Y

PR techniques and campaign- challenge

y

Live

Y

Y

Introduction to International PR- global scenario

y

Films

Y

PR management & strategy

y

Outdoor

Y

Module 7: Corporate Communications

Radio

Y

Public relations for Internal Communication

Y

Y

Corporate identity & reputation management

Y

Y

Corporate Social Responsibility and Social Cause Communications Sectoral PR

Y

Corporate affairs and lobbying

Y

Brand building through PR

y

y

Bootcamps

4

2

Mandatory requirement

Live Industry Projects

8

4

Mandatory requirement

School Project

1

1

Mandatory for professional, Optional for executive

Program Delivery Model:

Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry.

Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry.

Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports.

Mentoring: Student groups will be assigned to mentors, guidance on matters of interest can be sought.

Live Industry Projects

50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical exposure.