Masters Diploma in Event Management & Activation - Executive (MDEMA-Exec)

by Team.i - School of New

Subject

Sessions

Subject

Sessions

Class Room Sessions

Semester 1

Professional

Executive

Semester 2

Professional

Executive

Module 1: Soft Skills - M&E industry

Module 4: Event management overview

Effective writing for better communication

Y

Y

Development of event management

Y

Business Communications Soft Skills

Y

Y

Event Management in india

Y

Negotiation skills

Y

Y

Event Planning/strategy

Y

y

Presentation tools

Y

Y

Media integration & Amplification

Y

Selling Skills

Y

Y

Sponsorship of Events

Y

y

Public speaking skills

Y

Y

Business development & client servicing

Y

y

Creative thinking

Y

Y

Module 2: Basic theory for Business Communications

Module 5: Inside an Event Agency

Marketing Management

Y

Event Process

Y

Y

Experiential Marketing

Y

Project Management/planning

Y

Y

Economic & accounting concepts

Y

Event Production

Y

Y

Organisation behaviour

Y

Event Logistics & Operations, Event Techincals

Y

Y

Introduction to Brand

Y

Event costing

Y

Y

Integrated Marketing Communications

Y

Legal & Finance in events

y

y

Module 3: Media Studies - Basics

Module 6: Design/Copy/Content for Events

Understanding Media

Y

Event ideation,

Y

Y

BTL/ATL/TTL

Y

Y

Creatives & concepts

Y

Y

Print

Y

Y

Design in events

Y

Y

Digital

Y

Y

module 7: Event catagories

Live

Y

Y

MICE - meetings/Incentives/conferences/Exhibitions

Y

electronic

Y

Special Events

Y

Y

Films

Y

Television Events & Reality shows

Y

Outdoor

Y

Sports Events & sports Marketing

Y

Y

Radio

Y

Wedding Planning

Y

Y

International events & concerts

Y

Birthday parties

Y

Celebrity & Artist Management

Y

Fashion shows

Y

Y

Product Launches

Y

Y

Road shows & Promotions

Y

Y

Bootcamps

4

2

Mandatory requirement

Live Industry Projects

8

4

Mandatory requirement

School Project

1

1

Mandatory for professional, Optional for executive

Program Delivery Model:

Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry.

Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry.

Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports.

Mentoring: Student groups will be assigned to mentors, guidance on matters of interest can be sought.

Live Industry Projects

50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical exposure.