MBA in Integrated Marketing Communications (MBA - IMC)

Course Summary

MBA in IMC is a revolutionary program developed in consultation with Network18, and is recognized by UGC and The Ministry of Human Resource Development, Government of India. Designed to hone talent capable of addressing a variety of emerging issues, the coursework is a fusion of traditional marketing principles and new age industry practices that enable our students to deliver holistic and powerful marketing solutions that enable brands to go beyond their forte. In addition, with our syllabi being reviewed every 6 months and with top industry experts on our faculty panel, we ensure that our students get an in-depth understanding of current workings of the sector to make them industry ready by graduation.

The Degree is recognised by BHARATHIDASAN UNIVERSITY, which is All India Council for Technical Education ( AICTE ), The University Grants Commission (UGC) affiliated.

Foundation
Specific emphasis is placed on various aspects of marketing, communication, business, and best industry practices that are relevant to the program through international case studies, lectures, role-plays, and business games. These specializations have been developed keeping in mind the need to align this program with global certifications such as Project Management Programme (PMP), PHR, Six Sigma - Green Belt, and International Communications.

Internship
Our associations and tie-ups with various corporate houses and media giants facilitate internship opportunities for our students that allow them to work on live industry projects and gain hands-on experience. These internships also pave the way for a wide gamut of career options.

Boot Camps
Our MBA program also features intensive weekend boot camp sessions mentored by industry experts from across the world and India to provide immense exposure to students on emerging global trends and practices.

Projects
As part of their coursework, students are required to take up: 8 boot camps, 8 live industry projects, and 2 school projects.