Masters Diploma in Digital & Social Media Marketing- Executive (MDDSM-Exec)

by Team.i - School of New

Topics

Sessions

Topics

Sessions

Class Room Sessions

Semester 1

Executive

Semester 2

Executive

Module 1: Soft Skills - M&E industry

Module 4: The Digital Marketing Landscape

Effective writing for better communication

Y

The Digital Consumer

Y

Business Communications Soft Skills

Y

Digital Strategy & Planning

Y

Negotiation skills

Y

Online Advertising – Content & Format

Y

Presentation tools

Y

ECRM 

Y

Selling Skills

Y

Public speaking skills

Y

Module 5: Digital Marketing Catagories

Creative thinking

Y

Mobile Marketing

Y

Module 2: Basic theory for Business Communications

Email Marketing

Y

Marketing Management

Web Analytics and Site Optimisation 

Y

Experiential Marketing

Search Engine Optimisation 

Y

Economic & accounting concepts

Social Media & e-PR

Y

Organisation behaviour

Module: 6 Design & content for Digital MARKETING

Introduction to Brand

Website Design and Usability 

Y

Integrated Marketing Communications

Online Creative 

Y

Content writing for the internet

Y

Module 3: Media Studies - Basics

Moudle: 7 Emerging trends & the future

Understanding Media

Digital Media (Planning, Buying and Execution)

Y

BTL/ATL/TTL

Y

Emerging Digital Platforms & Channels

Y

Print

Legal and Ethical Issues; Privacy and Security Concerns

Y

electronic

Y

Using Data Tools to Enhance Performance

Y

Digital

Y

Live

Y

Films

Outdoor

Radio

Bootcamps

2

Mandatory requirement

Live Industry Projects

4

Mandatory requirement

School Project

1

Optional requirement

Program Delivery Model:

Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry.

Bootcamps : Intense weekend workshops that are mentored by experts from the Indian & global industry.

Live Industry Projects : Realtime industry projects, students will work in these projects and submit reports.

Mentoring: Student groups will be assigned to mentors, guidance on matters of interest can be sought.

Live Industry Projects

50/50: Time allocation and evaluation criteria for all programs will be based on 50% theory sessions & 50% practical  exposure.