MBA In Public Relations & Corporate Communications (MBA - PRCC)

Master's Degree

by Team.i - School of New

Bangalore

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Subjects Covered & Categories

Basic Details

Eligibility: (Pre-requisites)	Graduate/Final Year
Medium of instruction:	English

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Overview, Content & Syllabus

Course Summary

MBA in Public Relations is an intensive next generation program developed in consultation with Network18, and is recognized by UGC and The Ministry of Human Resourdevelopment, Governmnet of India.The program offers comprehensive prospective and understanding of PR and PR Management and empowers students to effectively research, plan, and strategically communicate with various stakeholders of organizations, to maintain a vibrant and positive brand image in the market, while also enabling them to work efficiently at transnational corporations within and outside India. Furthermore, with distinguished industry experts as part of our faculty, our students gain tremendous understanding and exposure of the industry giving them the edge that will not only make them stand apart but also give them a jump-start in their careers.

The Degree is recognised by BHARATHIDASAN UNIVERSITY, which is All India Council for Technical Education ( AICTE ), The University Grants Commission (UGC) affiliated.

Foundation
Specific emphasis is placed on various aspects of marketing, communication, business, and best industry practices that are relevant to the program through international case studies, lectures, role-plays, and business games. These specializations have been developed keeping in mind the need to align this program with global certifications such as Project Management Programme (PMP), PHR, Six Sigma - Green Belt, and International Communications.

Internship
Our associations and tie-ups with various corporate houses and media giants facilitate internship opportunities for our students that allow them to work on live industry projects and gain hands-on experience. These internships also pave the way for a wide gamut of career options.

Boot Camps
Our MBA program also features intensive weekend boot camp sessions mentored by industry experts from across the world and India to provide immense exposure to students on emerging global trends and practices.

Projects
As part of their coursework, students are required to take up: 4 boot camps, 8 live industry projects, and 2 school projects.

1st year
Management Process and Organization		Marketing Management
	Nature of Management		Fundamentals of Marketing
	Evolution of Management Thought		Marketing Research
	MBO and Systems Approach		Marketing Environment
	Span of Management		Consumer Behaviour
	Centralisation and Decentralisation		Segmentation and Targeting
	Nature, Process and Techniques of Controlling		Positioning
			Product Management
Organizational Structure & Behaviour			Management of Innovations
	Introduction to Organizational Behaviour		Pricing Strategy
	Foundations of Individual Behaviour		Distribution
	Motivation at work		Advertising Management
	Stress and Behaviour		Integrated Marketing Communication
	Inter-Group Relations and Conflict Management		Personal Selling & Sales Management
	Organizational culture and climate		Competitive Marketing Strategy

Business Communication		Managerial Economics
	Basic forms of communication		Introduction To Managerial Economics
	Principles of effective communication		Economic Principles and Concepts Applied
	Internal communication		The Fundamental Laws of Market
	Giving successful presentations		Elasticity of Demand and Supply
	Non-verbal aspects of communication		Theory of Consumer Demand
	Emotional intelligence at work		Theory of Production

Financial Accounting		Special Skills For Public Relations
	Accounting principles and standards	Soft Skills - M&E industry
	Meaning and Scope of Accounting		Effective writing for better communication
	Journalising transactions		Business Communications Soft Skills
	Bank reconciliation statement		Negotiation skills
	Company financial statements		Presentation tools
	Financial statements: analysis and interpretation		Selling Skills
			Public speaking skills
Quantitative Techniques			Creative thinking
	Introduction to quantitative techniques
	Data Collection	Media Studies - Basics
	measures of Central Tendency		Understanding Media
	Regression and correlation analysis		BTL/ATL/TTL
	Testing of hypothesis		Print
	Linear Programming		Digital
			Live
Business Law			electronic
	Nature and kinds of contracts		Films
	Bailment and pledge		Outdoor
	Negotiable instruments
	Banker and customer
	The Company
	Borrowing Powers and Methods


2nd year
Financial management
	The Finance Function: Goals, Objectives and Ethics	Film and TV production, Programming Management
	Domestic, Economic and Financial Environment:		Various Genres of Film and Television Programmes, Preproduction Tech
	International Economic and Financial Environment		Storyboarding and Basic Photography, Operating DV Cameras and Lighting
	Concepts of Risk and Return		How a Production House Works, Artiste Mgmt. & Production
	Financial Ratio Analysis		Direction, Artiste Management and Studio Production
	Time Value of Money		Introduction to Live Sound Theory
	The Cost of Capital		Music Industry Management
	Capital Structure: Theory and Policy
	Dividend Policies	Specialisation In Public Relations - Year 2
	Working Capital Management
	Valuation Of Securities	Public Relations Essentials
	Cash Flows and Capital Budgeting		Development of Public Relations
Strategic Management			Public Relations in India
	Evolution, Definition, Nature and Scope of Strategic Management		Structure of an agency v/s corporate house
	Strategic Intent		PR- Meaning and scope, functions and publics in PR
	Strategic Planning Process		Public relations process
	Business Challenges & Strategic Planning		media Relations
	Environmental Appraisal		Ethics & Public relations
	Corporate Level Strategies
	Strategic Analysis and Choice	P.R Tools & Techniques
	Strategy Implementation		Importance of written communication
	STRATEGIC CONTROL AND OPERATIONAL CONTROL		Report Writing and presentation skills- Introduction and Importance
Media Management			Handling relations- client and media, Pitching a story, media rounds, interviews etc
	Media Arts		Events and Press Conference- Press kits, invites, handling the media
	New Media and Comparative Media		writing a press release
	Advanced Entertainment Law in India		Change Management- PR techniques and campaign- challenge
	Entertainment Business Finance and Budgeting
	Consumer Patterns and Industry Trends
	Entertainment Media Publishing and Distribution	Public Relations Advanced
Media Business			Ethics & Accountability in Public relations
	Music Business		Measuring & Evaluating PR
	Film and TV Business		Public relations emerging challenges
	Animation and Video Games Business		New Mediums in PR- online, blogs and non-media and celebrity PR
	Events and Live Media Management		PR techniques and campaign- challenge
	Entertainment Media Publishing & Distribution and Mobile Marketing		Introduction to International PR- global scenario
	Entertainment Business Case Studies		PR management & strategy

Sound Production and Music Industry Management		Corporate Communications
	Music Theory and Studio Studies		Public relations for Internal Communication
	Recording For Film		Corporate identity & reputation management
	Recording for TV		Corporate Social Responsibility and Social Cause Communications Sectoral PR
	Sound for RADIO		Corporate affairs and lobbying
	Introduction to Electronic Music Production		Brand building through PR
	Introduction to Live Sound Theory

4	Bootcamps
8	Live Industry Projects
2	School Project
Program Delivery Model:
Class Room Sessions: Delivered by Subject Matter Experts hand picked from the Industry.
Bootcamps: Intense weekend workshops that are mentored by experts from the Indian & global industry.
Live Industry Projects: Realtime industry projects, students will work in these projects and submit reports.

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Course Schedule & Price

Classroom - Full Time
When	Duration	Where	Remarks	Price
Not Specified	2 Years	All Venues	Not Specified	Price On Request

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Venues (Locations)

Bangalore, Ashok Nagar (Head Office):- Casa Capitol, No.17, Woodstreet (Road Opp to Brigade Towers) Ashok Nagar, Bangalore - 560 025, Karnataka, India

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About Course Provider

Team.i - School of New

School Of New

team.i, The Entertainment & Media Institute is a premier Business School located in the heart of Bangalore. We offer “Generation next”, career based, Degrees and Diplomas in the verticals of Event Management, Public Relations, Advertising, Sports Management, Digital Marketing & Integrated Marketing Communications

About us

team.i was founded to address the needs of one of the most transformative and rapidly developing sectors in the country and around the world – Media and Entertainment. For the past decade or so, the industry has seen unprecedented growth which has created a huge vacuum for talented and qualified professionals.

team.i has been nurturing and developing highly talented, industry-specific personnel successfully for the past decade. During this time, we have become pioneers and an authority on education in the field of non traditional arts.

We follow a fundamental Model – "FOR, BY and OF" the Industry

We leverage our proximity, experience and understanding of the industry to envision and implement a structured, qualitative, educational offering that makes our students industry-ready and provide them with extraordinary opportunities and exposure.

What is School of New ?

The School of New is an idea, a philosophy, a thought, a perspective. In fact, it is a way of life where people are empowered to be the change they want to see.

team.i is an Institution where it’s about doing it now rather than thinking ahead;
where intuition is the new reasoning;
where change is the new constant;
where impossible is the new possible.

At team.i, we believe in recognizing the individual within a team. We believe in empowering those who dare to be different. Blazing the trail for a new sphere of education, our courses are as unique as the individuals we nurture.

To know more about THE EDGE @teami, ACADEMICS@team.i, FACULTY@team.i, PLACEMENTS @team.i, contact us

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