M. A. in Advertising and Public Relations

Master's Degree by School of Broadcasting and Communication Mumbai View Contact

Starting from: INR 55,000 Per Semester (Taxes As Applicable) Request Info

Objective :

In a fast changing world, the meaning and scope of Communication and Public Relations has acquired broader dimensions. The emergence of post modern and knowledge societies has thrown new challenges to the communicator. This course has been deigned in view of these challenges and for preparing student to meet them.

The program based on a Semester system comprises of classes in 18 core and functional areas thus providing the students with conceptual knowledge about the industry. This is substantiated by a two months intensive field-training programme (summer training) interspaced between the two years, which helps in giving them an exposure to practical problem solving skills. The students also involve themselves in analyzing various media. In order to get an update on the new and emerging trends in the Industry and the processes responsible for the same, guest lectures/workshops by eminent personalities from the Advertising corporate worlds are organized on a regular basis.

Course Content :
Semester 1

M-1. Introduction to Communication Media
M-2. Origin and growth of Indian Media
M-3. Introduction to Socio - Economic Policy
M-4. Media language: Structure Style and Translation
M-5. Basic Computer Application
M-6. Practical and Comprehensive Viva Voce

Semester 2

M-7. Principles and Practices of Public Relations
M-8. Principal and Practices of Management
M-9. Advertising Management
M-10. Communication for Development
M-11. Transcreation
M-12. Computer: Desktop Publishing and Multimedia

Semester 3

M-13. Advertising and Brand Management
M-14. Tools and Techniques of Communication
M-15. Consumer Behavior
M-16. Introduction to Marketing Management
M-17. e-PR and Web Advertising
M-18. Communication Research.

Semester 4

M-19. Mass media: Ethics and Laws
M-20. Media planning
M-21. Specialized Copywriting
M-22. Corporate and Business Communication
M-23. APR through Electronic Media
M-24. Writing for Media.

School of Broadcasting and Communication

School of Broadcasting & Communication is a part of the 'Society for Arts & Mass Communication', a non - profit, non - government organization (NGO) registered under 'Registrar of Firms and Societies Act, 1973', of the government of the state of Madhya Pradesh, India, having an all India jurisdiction (Registration # 6270 / 98).

School of Broadcasting & Communication was incorporated with a vision of bringing world class, state-of-art broadcasting and media education and technology to the Indian sub-continent, in process contributing to the cause of providing the country with a new generation of young expert, while focusing especially on providing education to the weaker and under privileged segments of the Indian society.

School of Broadcasting & Communication is an 'equal opportunity' institution, that provides equal opportunities to both is employees and students without any discrimination on the basis of caste, creed, color, religion, gender, language and nationality.

Over the past decade the entertainment industry has evolved exponentially. As per FICCI report, this industry grossed a turnover of INR. 130 Billion in 2001, and is poised to exceed a turnover of INR. 29.3 Billion by the year 2006. This opportunity opens new dimensions and avenues, for aspiring media related professionals, and is the driving force in the conceptualization and incorporation of School of Broadcasting & Communication.

School of Broadcasting & Communication harbors the vision of envisaging to provide the Indian media, broadcast, and journalism industry with trained and skilled personnel, who are equipped with the latest technologies and other related skill-sets; and are empowered to meet the dynamic challenges in the global industry landscape.

School of Broadcasting & Communication's mission is to establish itself as a premier educational institute, which is focused in imparting the latest sate of art curriculums and courses specific to the media, broadcast and journalism verticals; and creating professionals related to these industries, who are comparable to the best talent present anywhere world wide.

Conceptualized by individuals possessing extensive experience in the fields of broadcasting and education, the mission of School of Broadcasting & Communication is to make available to the industry, the latest state - of - art technology and skilled personnel; qualified to implement and manage the best practices prevalent in the media industry worldwide.