Masters of Communication (Advertising & Brand Management)
by AAFT (Asian Academy of Film & Television)New Delhi, Delhi NCR, Mumbai, Kolkata |
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| Medium of instruction: | English |
Master's degree programs in Public relations/advertising/corporate Communication commonly focus curricula around communications and public relations theories in relation to mass media. Students may have the option of pursuing a focus area within the field, such as public affairs, s communication, corporate public relations or advertising/events and educational public relations. Programs can also provide students with the opportunity to apply their knowledge to a thesis assignment focused around an area of public relations, such as advertising, crisis management, community relations or new media.
Students may gain skills in organization, self-direction, problem identification, resolution development, critical thinking, strategic-level analysis and tactical production. Throughout a program, students may have the opportunity to participate in internships or practical experiences, and students generally complete a portfolio of work prior to graduation.
The Master courses in, Advertising/Events/corporate Communication & Public Relations are designed for those who wish enhanced English- language skills and professional skills and knowledge designed to enable students at an Intermediate level in English or above to improve their English in the context of marketing, public relations, advertising and their related fields, prepare for undergraduate entry to university and also gain worthwhile business and marketing qualifications.
Eligibility Criteria
Graduate degree from a recognized university
Aptitude Test
Personal Interview
Note: We have a tie-up with HDFC Bank for their Education Loan Scheme. However, loan sanction shall be solely at the discretion of HDFC.
Syllabus
Sem 1
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Introduction to Media and Communication Industries
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Mass Communication Theories
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Organisational Management
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Indian Cultural Scenario
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Term Project-I
Sem 2
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Introduction to Advertising-I
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Advertising Creative-I
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Consumer Behaviour-I
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Design Technology
(Adobe Photoshop & Corel Draw) -
Term Project-II
Sem 3
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Advertising Strategy, Account Planning & Production
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Advertising Creative-II, Copywriting & Visualization
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Consumer Behaviour-II & Integrated Marketing Communication
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Design Technology (Dream weaver & Flash)
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Term Project-III
Sem 4
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Entertainment Media Advertising & Marketing
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Innovation, Creativity and Visual Literacy for Brand Communication
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Strategic Brand Communication
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Media Research Methodologies
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Term Project-IV
AAFT offer courses in various fields of film and TV industry ranging from production, direction, video and audio editing, acting etc. We cover the minute details of each trade with the help renowned professionals from the respective fields.
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
2 Years |
All Venues | Not Specified | Price On Request |
New Delhi, Noida (Studio):- Marwah Studios Complex -1, An Island Of Excellence Film City Sector-16A Noida, New Delhi - 201301, Delhi, India
Delhi NCR, Noida (Branch):- Plot A-2 , Sector 125 Noida, Delhi NCR - 201303, Delhi, India
Mumbai, Andheri West (Branch):- Marwah Studios Resource Center - 1 Level 3, Neo Vikram New Link Road Andheri West, Mumbai - 400058, Maharashtra, India
Kolkata, 71 Park Street (Branch):- Marwah Studios Resource Center - II Center Park Plaza 71 Park Street, Kolkata - 700016, West Bengal, India
New Delhi, Noida (Branch):- FC-14/15, Film City, Sector-16A Noida, New Delhi, Delhi, India
AAFT (Asian Academy of Film & Television)
We have always believed that a film school should take a holistic and realistic approach in its teaching. By holistic we mean that film school training should not be limited to only classrooms and lectures on theories and techniques. Therefore, at AAFT we have adopted a comprehensive training method with equal importance on the practical training of film making and acting.
Believing that training and skill building are quite essential in the field of visual media, Asian Academy of Film & TV, has been imparting education and training in the art & craft of film making in television presentation since 1993.
The academy was planned as an alternative to formal film schools and has since come a long way making a unique place for itself amongst the best global centers of education of its kind. Growing to be certified as the first ISO 9001:2000 film school in this part of the world in less than a decade since its inception, the Academy was also approved as an international level training center by the 125 year old City & Guilds of the United Kingdom in the year 2002.
Students with varied background, experience and culture are selected for admission to the academy for their talent and enthusiasm. Although students spend most of their time on the projects, the education and training imparted at AAFT is more than just a craft model.
Education and training for various courses are provided by expert media practitioners supplemented by visiting guest lecturers who are leading exponents of their specialized skills in the practical craft of film & television production.
The Academy has also done pioneering work of generating training a world class material in the form of books and video recordings on the various techniques of film and television production both for the benefit of its students and the practicing film and television professionals. The Documentation Center of the academy has produced a number of books on the art & screen presentation.
The academy is affiliated to the International Film & Television Research Center which aims at raising professional standards of films and television presentations. Film and Television personalities from all over the world are often the guest of the Research Center. AAFT is also affiliated to International Film & Television club.
Festivals of Israel, Japanese, Croatian, Norwegian and Russian films have already been organized by the Club in the past. Students of the academy greatly benefit from the activities of both these organizations.
