Food Writeup Course

Get Along Any Camera for using in Class, NoteBook and Pen

Food is sensual and cooking food is a sensual experience; it is often the intricate description of the colors, flavors and aromas of food that entice the sensibilities of the food connoisseur. IBCA is conducting A day workshop that covers all aspects to Food writing. The course covers an introduction to food writing - a comprehensive understanding, the various styles of food writing and the different forms of publishing houses and media where you can take your food writing.

What is food writing?

1. An understanding of what it comprises

2. The various media you can publish in

3. The differences in styles of writing

All of the above – discussion and example based

Introduction to various media

Creating a introductory package for yourself
- Basics of presenting yourself (a profile of your business / your expertise / your offerings)

Website

1. What a basic website should contain and pointers (home page / offerings / order page)

Social networking and small touch on blog and the possibilities in it

1. Creating a social networking presence (FB – differences between page and group / ideal timings to post, creating posts, basic interaction online),

2. Twitter,

3. Creating a blog (types – recipe, photo blog, work promotion blog etc)

Important writing elements

1. How to write about what you can create

2. Pointers on writing a menu

3. Pointers on writing a recipe

4. The correct use of photographs and basic outline of how to take a photograph

5. Etiquette in interaction online

6. Developing a style in writing

Possible exercises

– Beginning of class – write about your latest cake creation in 200 words – revisit this at the end to see how it can be improved

1. Write a small 200 word profile on self

2. Writing a recipe – exchange and have it corrected by partners to see what is missing

3. Writing a menu

4. Exchanging baking projects and having someone else write it

Display on screen

1. A look at popular food sites

2. Examples of how bad / wrong language can be a put off