M.Sc. in Management (with Marketing)

Master's Degree by G.D. Goenka World Institute Gurgaon View Contact

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Lancaster University's one year full time MSc in Management & Marketing aims to meet the needs of graduates who may not have a business/management background but wish to pursue an advanced management degree in management and marketing. The program provides a multi disciplinary perspective to the principles, problems and techniques of management with a focus in marketing. The teaching and learning methods are highly practice oriented and include project and group work. The program aims to develop skills in team dynamics; conducting meetings effectively; prioritizing, scheduling and keeping to deadlines; and soft skills to competently negotiate, persuade and influence stakeholders.

The program is accredited by the Chartered Institute of Marketing (CIM), United Kingdom. Students who successfully complete the MSc in Management could qualify to pursue CIM's Professional Diploma in Marketing.

Programme Objective

• Analytical and decision making skills drawn from disciplines such as Accountancy & Finance, Economics, Human Resource Management and Marketing

• Appreciation of the theory and practice of marketing

• Understanding of interrelationships between different business disciplines

• Knowledge of skills in managing change and team dynamics

• Competency in the application of analytical and statistical techniques in management decision making Capability

• in writing succinct reports and making presentations

• Skills in undertaking research projects

Academic Calendar

First term August – December

Second term January – March

Third term April - May

Career Opportunities

GDGWI endeavors to provide 100% quality placement to all its graduating students. It operates a highly resourced training and placement centre, Corporate Resource Centre (CRC). The CRC conducts competency building labs to enhance the interview skills and employability of graduates. It has strong links with industry and conducts interactions between students and industry representatives, and facilitates student internships and placement. Past graduates hold executive positions in a variety of service, manufacturing and consultancy organizations.

Course Structure

G.D. Goenka World Institute

The GD Goenka World Institute campus is set on 60 sprawling acres with the ancient and picturesque Aravalli hills for a backdrop. The gleaming towers of India’s high-tech Millenium City, Gurgaon and the National Capital Region are just a stone’s throw away. The meticulously maintained grounds, playing fields, sporting amenities and impressive buildings reveal the Institute’s passion for excellence in all that it does.

GDGWI does everything necessary to maintain the finest standards of international higher education. GDGWI is an uncomplicated gateway to the world of international education. This is reinforced by GDGWI’s close and symbiotic collaboration with Lancaster University who award degrees and diplomas. Lancaster University is accredited and affiliated to world bodies such as the AACSB, EQUIS and Association of MBAs.

GDGWI is guided by the philosophy that new thinking in the areas of teaching, learning, research and training are pivotal to making students tomorrow’s leaders and giving them a world view. A global connection via a truly international educational institution.

The Institute helps the students to self-improve their personalities enhance communication skills and build a positive, progressive global outlook through numerous programmes, activities and counselling. The Institute goes beyond the classroom to link education to solving real-life problems.

Personal growth and knowledge acquisition does not start or end at the classroom door. It extends to the numerous outreach programmes, special industry events and student community and sporting activities.

With unswerving focus on providing quality education, GDGWI has engaged the best and brightest faculty to guide students, engage their minds and raise their horizons. This is done by creating regular and systematic opportunities for students to interact with a broad range of industries and service sectors. This is a two way street, because it provides multinational companies the opportunity to learn about GDGWI and the benefits of recruiting its students.

The Institute has the best of facilities, equipment including laboratories, dedicated video conference facilities, virtual learning facilities and fully equipped conference rooms. These are all designed to extract the best and most creative qualities from the students. The hardware is superbly backed up by able counsellors who can inspire students to express themselves.

GDGWI is a truly international learning hotspot. This is borne out by its exchange programmes, reputed teachers and a world class curriculum that opens doors to a global learning environment. It has all the ingredients that make learning a pleasure and rewarding experience.