B.Sc in Communication Design

Bachelor's Degree by G.D. Goenka School of Fashion & Design Gurgaon View Contact

Request Info

The academic curriculum of Communication Design at GD Goenka University allows students to easily blend into a global network while acquiring a greater appreciation of local industry trends. The multidisciplinary and broad based structure aims at an all round development. Deriving from the changing paradigms of industry and commerce, its content as well as the methodology has been designed to suit the need of the emerging sectors in design education. The teaching staff shall be a mix of design, engineering, arts, architecture and other professional and entrepreneurial sectors making a fundamental contribution to the Indian & Global Design culture. A number of entrepreneurs, experts, designers, project professionals, craftsmen and personalities in the fields of services & culture as well as of professional associations shall contribute to the team of teachers and play an essential role in the education program.

The program in Communication Design ensures a solid foundation in the discipline as well as competency in methodology and technical-operations. The study of theories and methods is considered as important a part of academic experience as design conceptualization and actualization in workshops. In particular, technological competencies are acquired in areas such as visual, graphical, photographic, typographic and video techniques, treatment of images, visual and audiovisual representation and mechanisms. The intention is to provide necessary competencies to manage communication design practice in its full spectrum; editorial, media, image, packaging and also interactive and multimedia communication systems supported by digital technologies

Career Opportunities

The institute places very high importance on career plans of graduating students and thus has a fully functional training and placement division. This division is in constant networking with the industry, to open new avenues for the students in the professional, business structures of the fashion industry and their supply chains.

Communication designers work towards creating 'effective communication' in everything – from web pages to digital icons, annual reports to corporate logos, from maps and diagrams to album and book covers, from product packaging to digital interfaces and more. A decade back, communication design was about advertising only, but today it can lead to a really wide range of careers in Art direction, Brand management, Content strategy, Copywriting, Creative direction, Information graphics, Instructional design, Marketing communication, Fashion Communication, Signage design, Information architecture, Editing, Typography, Illustration, Human-computer interface, Web design, Animation, Ambient media, Visual identity design and Professional skills as applied in the creative industries. The institute works towards providing excellent career opportunities for students through campus placement.

Learning Outcomes :

Subject Specific Knowledge, Understanding and skills

This degree scheme aims to develop student's knowledge, understanding of the basic elements of communication design. Students would develop an understanding of a wide range of issues in design, analyze related problems and evaluate. On completion of the degree, students will be able to demonstrate the following:

• The acquisition of a good level of basic skills in Communication Design

• Knowledge of the historical context: the sociology of consumption; design culture and its historical evolution, the study of semiotics and aesthetics, anthropology, etc.

• Understanding of Design Trends and their consumption scenarios

• The basic elements of design and manufacture of products; Their materials and production techniques

• The techniques and tools for the visual and physical representation; manual drafting, technical drawing, photography, creating models and prototypes;

• Knowledge of colour, the mechanisms of visual perception and color systems;

• The acquisition of basic skills in prototyping techniques, manufacturing technologies and processes;

• An ability to undertake effective research

Pathways Available: BSc (3 yrs) / BDes (4yrs)

Students after successful completion of 3 years of study will have two choices (a) to move out with a BSc degree OR (b) to continue for 1 more year for a BDes degree

YEAR I

Drawing Studio
Geometry: Curves & Surfaces
Information Elements & Networks
Methods & instruments for Design
Visual Design Studio
Design Theories & practices
History of Art, Design & Architecture
Event Management & Public Relation

YEAR II

Meta Design StudioComputer Graphics
Technologies & Structures
Consumer Interface Design
Visual Communication Design
Visual Communication History & Theory
Business Plan of Multimedia Communication
Type Design
History of Contemporary Art

YEAR III

Cultural Sociology
Design Seminar
Elective
Elective
Elective
Minor Project
Final Design Project
Final Design Presentation

YEAR IV

Design Seminar
Brand & Enterprise Development Project
Elective
Design Seminar
Fashion Retail Design Lab

Admission Criteria

The admission will be based on performance in Design Aptitudes Test (DAT) followed by a personal interview.

Seats Available : 60

• GD Goenka School of Fashion & Design reserves the right to not fill all the seats and admit only as many candidates as those who meet the quality standards.

G.D. Goenka School of Fashion & Design

GD Goenka School of Fashion & Design (SOFD) will be piece de resistance of the GD Goenka University*. Being established in academic collaboration with the famous Politecnico Di Milano School of Italy, the school will bring the edgy Italian design education to Indian students.

The School of Fashion & Design is promoted by the GD Goenka Group. The objective of the School is to offer high quality education in selected areas of Fashion and Design businesses at the undergraduate and postgraduate levels with a view to build a generation of creative professional designers, capable of serving as change agents of the growth and development of the diverse and decentralized sectors of their respective industry segments.