B.Sc in Product Design (3 Years)

Bachelor's Degree by G.D. Goenka School of Fashion & Design Gurgaon View Contact

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The academic curriculum of Product Design at GD Goenka University allows students to easily blend into a global network while acquiring a greater appreciation of local industry trends. The multidisciplinary and broad based structure aims at an all round development. Deriving from the changing paradigms of industry and commerce, its content as well as the methodology has been designed to suit the need of the emerging sectors in design education. The teaching staff shall be a mix of design, engineering, arts, architecture and other professional and entrepreneurial sectors making a fundamental contribution to the Indian & Global Design culture. A number of entrepreneurs, experts, designers, project professionals, craftsmen and personalities in the fields of services & culture as well as of professional associations shall contribute to the team of teachers and play an essential role in the education program.

The program in Product Design will impart strong knowledge of design discipline, offering familiarity with formal and functional product representation (manual and technical drawing, photography and three dimensional product modeling) and good grasp of the different techniques of production of digital images, visual languages, the perceptive mechanisms. Graduates will develop a firm understanding of technologies for the transformation of products into prototypes and after that their industrial production. Historical context and knowledge of traditional techniques are also important, allowing students to critically evaluate products and their evolution with an eye to semiotics and aesthetics, sociology and psychology. The most important modules comprise of a project in order to allow the student to experience different parts of the development of a product and develop vital problem solving skills. This ensures the graduate has the competencies to undertake various tasks, from product and system engineering to mass production and market penetration.

Career Opportunities

The institute places very high importance on career plans of graduating students and thus has a fully functional training and placement division. This division is in constant networking with the industry, to open new avenues for the students in the professional, business structures of the fashion industry and their supply chains.

Product design or industrial design covers a much wider domain covering all mass-produced, daily life goods such as consumer durables, toys, FMCG, automobiles, helmets, kitchen or table-top products, phones or specialist products such as medical equipment. As these are complex products, product designers usually make their careers in large corporations, as part of a team, coordinating with others to shape products. Besides all automobile companies, all consumer goods companies and private design firms employ product designers. The institute works towards providing excellent career opportunities for students through campus placement.

Learning Outcomes :

Subject Specific Knowledge, Understanding and skills

This degree scheme aims to develop student's knowledge, understanding of the basic elements of design and manufacture of designer products. Students would develop an understanding of a wide range of issues in design, analyze related problems and evaluate. They would also study materials, their production and representation techniques etc. On completion of the degree, students will be able to demonstrate the following:

• The acquisition of a good level of basic skills in Product Design

• Knowledge of the historical context: the sociology of consumption; design culture and its historical evolution, the study of semiotics and aesthetics, anthropology, etc.

• Understanding of Design Trends and their consumption scenarios

• The basic elements of design and manufacture of products; Their materials and production techniques

• The techniques and tools for the visual and physical representation; manual drafting, technical drawing, photography, creating models and prototypes;

• Knowledge of colour, the mechanisms of visual perception and color systems;

• The acquisition of basic skills in prototyping techniques, manufacturing technologies and processes;

• An ability to undertake effective research

Pathways Available: BSc (3 yrs) / BDes (4 yrs)

Students after successful completion of 3 years of study will have two choices (a) to move out with a BSc degree OR (b) to continue for 1 more year for a BDes degree

YEAR I

Drawing Studio
Geometry: Curves & Surfaces
Materials for Product Design
Methods & instruments for Design
Visual Design Studio
Design Theories & practices
History of Art, Design & Architecture
Holistic Ergonomics

YEAR II

Meta Design Studio
Digital Representation
Technologies & Structures
Innovation in Materials & Finishes
Industrial Design Studio
Theory of Industrial Design
Product Business Plan
CAD Modelling

YEAR III

Design Sustainability
Design Seminar
Elective
Elective
Elective
Minor Project
Final Design Project
Final Design Presentation

YEAR IV

Design Seminar
Brand & Enterprise Development Project
Elective
Design Seminar
Fashion Retail Design Lab

Admission Criteria

The admission will be based on performance in Design Aptitudes Test (DAT) followed by a personal interview.

Seats Available : 60

• GD Goenka School of Fashion & Design reserves the right to not fill all the seats and admit only as many candidates as those who meet the quality standards.

G.D. Goenka School of Fashion & Design

GD Goenka School of Fashion & Design (SOFD) will be piece de resistance of the GD Goenka University*. Being established in academic collaboration with the famous Politecnico Di Milano School of Italy, the school will bring the edgy Italian design education to Indian students.

The School of Fashion & Design is promoted by the GD Goenka Group. The objective of the School is to offer high quality education in selected areas of Fashion and Design businesses at the undergraduate and postgraduate levels with a view to build a generation of creative professional designers, capable of serving as change agents of the growth and development of the diverse and decentralized sectors of their respective industry segments.