Postgraduate Diploma in Management E - Business (PGDM E-Biz)
by We School (Welingkar Institute of Management)Mumbai, Bangalore, New Delhi |
| Eligibility: (Pre-requisites) | A minimum 50% in graduation, which must be completed by June 2013. |
| Medium of instruction: | English |
2 Year Full - Time, Recognized by AICTE
Present intake : Mumbai - 60 seats, Bengaluru - 120 seats
The roles for E-Business students have ranged from conventional functional business roles to Pre-sales, Consulting, Business Analysis, Project Management to name a few.
The E-Biz program is devised to produce managerial talent who understand business concepts but at the same time appreciate the underlying technology. The program enables the managers to apply concepts learned to make the dynamic, competitive and challenging business environment more efficient and effective.
It also provides an opportunity to students to focus on high growth and techno-savvy industry verticals such as Banking, Finance, Insurance, Healthcare, FMCG, IT, BPO etc.
Designed to take care of the diverse backgrounds of students-whether they are commerce, science, arts or engineering graduates.
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The only management program on E-Business
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Approved by AICTE
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Belief - E - Biz is 80% Business & 20 % Technology & IT/E-Biz is required in every sphere
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Program Duration - 2 Years Full-Time Program
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The Specializations offered are Marketing, Finance, HR. Operations and Sunrise verticals.
Nurture a new breed of managers who can:
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Help transform business to E-business
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Add value to traditional managerial roles in IT rich environments
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Serve as Techno-managers in IT product and services organizations
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Managers who understand technology. trends, economics & transformational issues
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Fulfill the role of a CIO in a user corporation
Key differentiator
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Students from diverse background can learn to leverage technology to transform business in their domain and to visualize solutions
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Core MBA curriculum + Technology Management + Business Specializations (Finance/marketing/operations/HR) + Industry verticals (Banking and Telecom)
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Unique Courses:
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Business Analysis
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IT Compliances
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Security Governance
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Domain verticals such as BFFI, telecom, Media etc.
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IT project Management
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Human computer Interaction and Usability
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Integrated manager (case based course)
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Digital marketing
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Groom managerial talent who understand business concepts but at the same time appreciate the underlying technology.
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Programs provides insights into the world of digital convergence encopassing IT,Telecom, Mobile, Internet, VAS, Digital media, Entertainment and pure play e-commerce models
Innovation & Conituous Improvement Over the Years
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Introduced Industry Verticals as a subject such as IT, Telecom, BFFI, Retail, Commodities
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Industry Verticals - IT Telecom, BFSH
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New Industry verticals - Retail, BPO, Media
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Banking Vertical enhance, Verticals added- Capital Mkt., Commodities Mkt.
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IT Vertical made a core subject fo all E-Biz students
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New subject - BPO & KPO
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Hands-on training on ERP and EXcel
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NEw subjects added: Service Operations and Human computer Interaction
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Knowledge management
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Expanded Advisory Board to represent New verticals
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New Subjects : Business analysis, IT - Governance (COBIT)
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Digital Marketing
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Integrative manager case based General Management course
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Analytics
Batch Profile
BBA - 4%
BCA - 2%
B.Sc -5%
B.Tech - 5%
B.M.S - 7%
B.E. - 60%
BCOM - 17 % -Students from diverse backgrounds have had successful careers after pursuing the E-Business program
Expected Careers
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PGDM E-Business natures a new breed of managers in different roles
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Project / Transition / Process Managers
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Any conventional role (e.g. HR) in a technology rich environment
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New Generation CIOs / E-Business Managers
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Consulting - Security, IT Strategy
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Business analyst, Pre-Sales / Mktg.
Key Recruiters E - Business
Consulting
BPO / KPO
Telecom & VAS
Software
Banking, Finance Insurance
Manufacturing
Media
REtail
Healthcare
Mahindra SSG
E-Serve
Bharti Televentures
Infosys
Kotak Group
Hindustan Pencils
Lowe (Lintas)
Shopper's Stop
Nicholas Piramal
KPMG
InfoWavz
Siemens
TCS
ICICI
Semco
O&M
Future Group
Bristlecone
Lawkim
BPL Mobile
Datamatics
HDFC Chubb
Kores India
Zee TV
Arvind
Mobile2Win
Patni
Citigroup
Albright & Wilson
Mastek
DCB
Asian Paints
HCL
Crisil
Mphasis
J P Morgan Chase
Wipro
Morgan Staniey
IBM
Zycus
BEnchmark
Curriculum Structure - Postgraduate Diploma in Management E - Business (PGDM E-Biz)
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Trimester I |
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Introduction to Business Design |
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Perspective Management |
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Business Communications |
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Managerial economics |
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Financial Accounting |
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Cost accounting |
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Marketing Principles |
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Individuals in Organization |
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Business Statistics |
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Business Analysis I (Information Energy in Business) |
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E-Biz Tech I (Technologies and Platforms) |
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Introduction to E-Biz |
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Trimester II |
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Legal Aspects of Business |
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Foreign Language |
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Applied Economics |
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Management Accounting |
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Taxation |
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Managing Marketing Programs |
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Managing groups for Performance |
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Operations Research |
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Research Methodology |
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Business Analysis II (Systems Analysis) |
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E-Biz Tech II (Internet Architecture and Web Technologies) |
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Introduction to Telecom |
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Trimester III |
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Business Environment |
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Financial Management |
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Marketing Applications & Practices |
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Human Resource management |
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Production management |
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Market Research |
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Outsourcing Management |
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Human Factors, HCI and Usability |
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E-Biz Tech III (Enterprise Solutions, Enterprise Content Management Solutions, Portal Solutions) |
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Trimester IV |
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Core Subjects |
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International Business |
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Services Management |
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Summer Project |
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IT and E-Business Solutions and strategy |
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Strategy |
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Managing IT Projects |
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IT Complaince |
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CRM |
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Finance |
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Advanced Financial Management |
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Corporate Law |
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Financial Markets and Services |
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Mergers & Acquisitions |
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Marketing |
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Product & Brand Management |
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Digital Marketing |
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Distribution & SCM |
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Operations |
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Productivity Techniques |
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Production Planning and Control |
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Materials Management |
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HR |
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IR and Labour Laws |
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Organization Structure, Theory & Design |
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Psychometrics |
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Industry Verticals |
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Trimester V |
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Core Subjects |
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International Business |
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Business Models & Ventures |
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Business Design |
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IT Quality |
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Managing IT Infrastructure |
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Managing Technology Businesses |
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Finance |
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Strategic Cost Management |
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Fiscal Policy & Corporate Law |
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SAPM |
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Quantitative Techniques in Finance |
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International Finance |
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Marketing |
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Marketing Finance |
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Quantitative Techniques in Marketing |
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Strategic Marketing |
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Sales Management & Sales Promotion |
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Promotion |
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Applied Consumer Research |
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Operation |
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Quantitative Models in Operations |
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Logstics and SCM |
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Product & New Product Design |
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World Class Manufacturing |
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HR |
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OD & Change |
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HRP |
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HRD |
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Compensation and Benefit |
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Managerial Counseling |
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Industry Verticals |
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Trimester VI |
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Ethics & corporate Governance |
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Knowledge Management |
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Data Mining |
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Final Intensive Project |
Eligibility and selection criteria
Eligibility
A minimum 50% in graduation, which must be completed by June 2013.
Should have taken CAT (2013) conducted by the IIMS for the year specified in the advertisement (IIMS have no role in the Welingkar admission process) and /or/ XAT (2014) / and / or ATMA (2013-2014) and / or CMAT (2013-2014) and / or Mh-CET (2014).
Selection Process
The Selection process is divided into two stages.
Stage I:
Will apply for all students who submit their completed application forms with the requisite documents within the time specified by the Institute.
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Stage I |
Maximum Marks |
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Written test (WT) |
140 |
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Past Academic performance (PAR) |
15 |
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Work experience (WE) |
15 |
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Total for stage I |
170 |
Written Test Score (WT)
The Institute, basis of the percentile provided by the student, will assign a score out of 140 using a statistical normalization process. In case, the student has given multiple test percentiles, the highest will be considered.
Students should note that percentile and percentage are not the same.
Past academic record (PAR)
The marks assigned for past academic record include marks for percentage obtained in Class 10, Class 12, Graduation and Post Graduation (if applicable). In case a student is appearing for Graduation or Post Graduation, the percentage column will be blank. Students must not enter an aggregate of previous years
Documents to be enclosed along with completed application for academic results are:
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Attested copy of Mark sheet of Class 10, 12, Graduation, Post Graduation (whichever applicable)
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Attested copy of Graduation and Post Graduation Certificate.
Applications not having the above documents will not be given marks for Past Academic Record. Maximum Marks in this section is 15.
Work Experience (WE)
In Stage I, Marks assigned for work experience is on the basis of duration of work experience only. Only full-time work experience, after completing graduation will be considered.
Documents to be enclosed along with completed application for persons with work experience are:
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Experience letter or a combination of Appointment letter and latest salary slip for the current organization working
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Experience letter or a combination of Appointment and Relieving letter for all previous jobs mentioned.
The maximum marks in this parameter is 15. In the absence of the above documents marks will not be given for the work experience claimed by the student.
ANY false claim / fake documents being submitted will be automatically disqualified from the Selection Process and no appeal will be entertained in this regard.
The total score of 170 in Stage I will then be used to shortlist students for Stage II of the Selection process. Therefore ALL applicants will not be called for Stage II. Students should note that being called for Stage II is dependant on 3 parameters as mentioned above and not only on the Written Test Score. Hence a specific percentile cut-off for being invited to Stage II does not apply.
Stage I of selection process will be the same for the students applied for PGDM / PGDM e-Business / PGDM Business Design / PGDM Retail Management.
Stage II:
Only Students shortlisted from Stage I will go through Stage II. Stage II comprises of the following parameters
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Stage II |
Maximum Marks |
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Group discussion (GD) |
50 |
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Personal interview |
100 |
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Extra curricular activities (EA) |
10 |
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Essay questions (EQ) |
20 |
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Psychometric & Creativity test (PT) |
50 |
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Total for stage II |
230 |
Only Students short listed from Stage I will go through Stage II.
Stage II comprises of the following parameters.
Stage II comprising of the above evaluation parameters will be conducted at the choice of GD/PI Centers provided by the Institute.
All applicants going through Stage II will go through all the parameters mentioned above. The interview would also be used as a mechanism to judge such other design competencies as observation, empathy, creativity, spotting opportunities, visualization among other aspects.
The Extracurricular activities and Essay Questions will be reviewed in the Personal Interviews; hence students are advised to respond to them appropriately. Your response to the questions in the Application Form will play a significant role in your interviews.
Personal Interview is aimed at evaluating the students from an overall perspective, and suitability and capability to pursue a management program. It is also aimed at judging the interest and aptitude of the students with reference to the programs indicated in the Preference section.
The Psychometric and Creativity test is a computer based test aimed at identifying your personality traits.
The final selection of the students is based on the overall performance on 400 marks.
Students will be offered admission to a program basis of their preference AND their suitability / fit with a program identified on the basis of their performance in the entire process.
The Selection Process comprises of the following:
|
Parameters |
Max.Marks |
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Stage 1 |
|
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Written test |
140 |
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Academic performance |
15 |
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Work experience |
15 |
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Total for stage 1 |
170 |
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Stage 2 (only students short listed from Stage I will progress to Stage II) |
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Extra curricular activities |
10 |
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Essay questions |
20 |
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Group discussion |
50 |
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Personal interview |
100 |
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Psychometric test & Creativity test |
50 |
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Total for stage 2 |
230 |
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Grand Total |
400 |
Selection criterion is subject to revision.
Admission & Fees
Admissions
Admissions are based on merit only. No discrimination is made on basis of the state from which graduation certificate is obtained. There are no reservations for linguistic minorities either.
Fees
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Mumbai |
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Tuition & Other |
Rs. 4,30,000/- p.a*. |
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Library Deposit |
Rs. 4000/- (refundable) |
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Hostel Fees |
Non A.C. Rs. 88,000/- p.a. |
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A.C. Rs 100,000/- p.a. |
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Plus a deposit of Rs. 1000/- (refundable) |
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Bengaluru |
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Tuition & Other |
Rs. 4,30,000/- p.a*. |
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Library Deposit |
Rs. 4000/- (refundable) |
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Hostel Fees |
Rs. 85,000/- p.a. |
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Plus a deposit of Rs. 1000/- (refundable) |
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Please Note
* Fees are subject to change without any prior intimation.Hostel accomodation is subject to availability.
| Classroom - Full Time | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
2 Years |
All Venues | Not Specified |
INR 4,30,000 Per Course (Taxes As Applicable) |
| Price Notes: Fees Mumbai : Tuition & Other - Rs 4,30,000/- p.a , Library Deposit - Rs. 4000/- (refundable) , Hostel Fees - Non A.C. Rs. 88,000/- p.a., A.C. Rs 100,000/- p.a. Plus a deposit of Rs. 1000/- (refundable) Bengaluru : Tuition & Other - Rs 4,30,000/- p.a , Library Deposit - Rs. 4000/- (refundable) , Hostel Fees - Non A.C. Rs. 85,000/- p.a Plus a deposit of Rs. 1000/- (refundable) Please Note Fees are subject to change without any prior intimation. Hostel accomodation is subject to availability. | ||||
Bangalore, Hosur Road (Campus):- 102/103, Electronic City Phase 1, Next to Telephone Exchange Hosur Road, Bangalore - 560100, Karnataka, India
New Delhi, Lajpat Nagar (Branch):- House No.1, 2nd Floor, Ring Road Lajpat Nagar, New Delhi, Delhi, India
Bangalore, Hosur Road (Campus):- 11, Emen Arcade, Krishna Nagar Industrial Estate, Near Dairy Circle Hosur Road, Bangalore - 560029, Karnataka, India
We School (Welingkar Institute of Management)
Welingkar Institute of Management Development (WeSchool) was established in the year 1977 with a focus on giving a new dimension to Business Studies. It is part of the Shikshana Prasaraka Mandali, which has 43 prominent institutions across the country under its purview.
With a strong educational legacy of over thirty years, WeSchool believes in the excellence of quality education catered in relevance to the current times and industry demands; thus giving students a complete educational experience.
WeSchool’s strategy of responding efficiently and effectively to the needs of the industry and student community brings it in the league of leading Business Schools across India and South East Asia. With various other academic achievements and accolades, WeSchool has recently been ranked 1st in the West Zone by Careers 360 Education Survey, 2013.
Along with providing full-time business management courses, WeSchool has also been responsible in pioneering various part-time Diploma & Certification Programs and Post Graduate Diploma In Management through hybrid learning format. WeSchool has gained the distinction of being one of the few institutes whose hybrid programs have been accredited by the Distance Education Council (DEC), an apex agency, responsible for recognizing Open and Distance Learning Institutions in India.
At WeSchool, all the business management courses are tailored to give a clear understanding of Management subjects and are well-structured to enhance functional and soft skills development of its students. Combination of modern and traditional teaching methodologies help students to gain knowledge in the best way possible, while also helping them to realize and believe in their potential to evolve as successful role-players and decision makers in the professional world.
WeSchool is committed to produce outstanding managers with broad based knowledge, analytical ability, team experience and critical interpersonal skills necessary to meet today's and tomorrow's management challenges.
