Online SEO Course

Today, Internet has emerged as a huge souk for advertising/promoting products and services and in this giant souk SEO plays a very important role as SEO is a strategy of online marketing and an effort to improve the volume and quality of traffics to a web page from major search engines so that when one types a word or phrase into a search engine (Like Google, Yahoo, Bing etc) your website should appear on the first page. This course will make you a mater in SEO, as the course will teach you all the important SEO Techniques as (On Page, Off page, PPC Mgt including basic web designing skills).

Prerequisites to Join this Online SEO Course:

Familiarity with Windows or Mac operating system, Basic computer skills & Internet.

Learning Outcomes of Online SEO Course:

Search Engine Optimization

• Search Engine basics

• On page

• Web page layout factors relevant to seo

• Research and Analysis

• What is SEO

• External Ranking Factors

• Off Page Optimization

• SMO(Social Media Optimization)

• SMM(Social Media Marketing)

• Social Networks

• Blogs/ Micro-BlogsFor BUSINESS

• Tags & Tagging

• Viral Marketing

• Really simple Syndication(RSS)

• Using Facebook

• Using Twitter

• Using LinkedIn

PPC(Pay Per Click)

• Introduction to Online Advertising

• Benefits and features of Ad Words

• Basic Terminology

• Benefits and features of Ad Words

Proper Account Setup

• Creating a Campaign

• Editing Campaign Settings

Advanced Features

• Optimization

• Reports

• Google Analytic

• Webmaster Tools