Advertising Design Course

Advertising Design is specifically concerned with the promotion of products and services in the market. You will equip yourselves with the knowledge and understanding about the design, marketing and promotional design strategies which enable them to convince the audience to become a consumer. You are expected to use their creative designing skills together with their understanding of business and marketing objectives in order to achieve successful advertising campaigns.

The advertising design course emphasis upon understanding the imaginative power of visual and textual advertising communication through proper graphic web training. Hence subjects such as visual studies, concept development, and the cultural and social context of advertising will be developed. In addition students will gain great understanding and knowledge of a wide range of advertising processes and systems for example, internet advertising; press advertising, TV-film and radio advertising, billboard/ transport advertising and also corporate identity and branding.

Graphic Design & Artistry - Semester I

Advertising Design Course combines two semesters to prepare you for print and electronic advertising design mediums. In the first semester of this program, you will learn everything related with print media advertising. For in depth knowledge of this program, the curriculum is divided into three modules. First module of this graphic web training is covering everything which is essential to design a better corporate identity by the means of print media. Second module of advertising design course is about the production base module, imparting an in-depth understanding of advance techniques of layouting and designing, and Third module completes the first semester i.e., we will teach you how to prepare your designs for further processing in printing press etc.

Modules

• Computer Fundamental & Digital Illustrations

• Image Magic & Layouting Techniques

• Pre-press & Post-press

Web Design & Interactivity

In the previous semester, we have studied about print media/ graphic designing. In this second semester of advertising design, we have disclosed about the unique and modern medium of advertising and branding. The second semester covers, Web Design & Interactivity which comprises of everything that comes within screen based promotion such as websites, presentation designing, intro designing, interface designing etc.

This course curriculum provides a complete solution to the design, creation, and maintenance of the web pages and websites. Under this you will get training for critically evaluating web site quality, maintaining quality web pages, web design standards, why they're important, and learn to create, use and manipulate images.

Modules

• Web Fundamental & Graphics

• Multimedia & Web Interactivity

• Productivity & Web site Managemen

Learning Methodology:

• Implementation would be based on instructional design principles

• Classroom exercises, quizzes, and home assignments

• Continuous evaluation and feedback during the training session

• Student has to pass through a very strong assessment system: Project Training,

Practical Test, Theoretical Test, and Viva.

Computer Applications:

ADMEC Multimedia always provides training on in demand and high-end computer software/ applications. We do not put our focus on training technologies which are required in current web industry but also our experienced faculties teach according to the future technologies.

Areas of Study Include

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign

• Adobe Acrobat Reader

• CorelDraw

• Adobe Bridge

• Prepress and Postpress

• Adobe Flash

• ActionScript 2.0

• XML

• XML DOM

• HTML

• HTML DOM

• XHTML

• CSS

• Adobe Dreamweaver

• JQuery

• JavaScript

• DHTML

• XSLT

• DTD

• Hosting

• SEO (Search Engine Optimizations)

• Art and Sketching classes

• Tests & Projects

• Portfolio Development