Post Graduate Diploma in Advertising Mass Communication
Postgraduate Diploma by AAFT (Asian Academy of Film & Television)
New Delhi, Delhi NCR, Mumbai, Kolkata
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| Medium of instruction: | English |
Advertising in the conventional sense, is communication of information about the products and services which a business enterprise or an individual wants to market.
Mass communication involves the mass production and dissemination of messages by organization managed by the professionals trained to use print and electronic technologies for the rapid transmission of these messages to a large, heterogeneous and anonymous mass of people.
Advertising involves the advertiser, the advertising agencies and the mass media. Advertising and mass media depend heavily on each other and in other words these two are inseparable. There is indeed a complex relationship among the advertising agencies, the mass media owners and the media users i.e. the readers, the listeners and the viewers. This is to be carefully studied and understood. The modern day advertising agencies do far more than just advertising for their clients. They have to create and implement campaigns across a wide range of communication disciplines such as public relations and market research etc.
In the changing economic and technological environment of liberalization and globalization; advertising, the advertising agencies and the mass media too are progressively becoming global and a part of the digital electronic world. The bulk of advertising messages now appear in the electronic media i.e. radio, television and the internet. However, technologies are just aids to the creation, storage, retrieval and dissemination of purely human messages. And, advertisements will continue to be made on human needs, wants and aspirations for the people by the people.
Graduates of a recognized university who may be interested in learning the art and craft of advertising using the print and electronic technologies are welcome to enroll in one year Post Graduate Diploma in Advertising & Mass Communication of Asian Academy of Film & Television.
Syllabus Story Genre, Story Writing
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Advertising: An overview
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Mass Communication: Theory & Research
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Conventional Advertising & Advertising Agencies
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Modern Advertising and Modern Advertising Agencies
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Advertising Models and Strategies
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The Art of Oral, Written and Visual Communication
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Elements of Print, Radio, Television and Internet Advertising
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Advertising and Public Relations
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The Advertisement Copy
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Still Photography for Advertising
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The art and craft of Copywriting for the Print Medium Newspapers and Magazines
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Still Photography: Theory & Practice
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The art and craft of Radio Advertising
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The Sound Studio: Theory & Practice
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The art and craft of Television Advertising
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Television Camera & Lighting Techniques : Theory & Practice
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Video Editing: Theory & Practice
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2D/3D Television Graphics and Animation: Theory & Practice
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Extensive exercises on the production of Advertisement for Newspaper and Magazines
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Extensive exercises in the production of Radio Advertisement
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Extensive exercises in the production of Television Advertisement
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Extensive exercises in the production of Advertisements for the Internet
AAFT offer courses in various fields of film and TV industry ranging from production, direction, video and audio editing, acting etc. We cover the minute details of each trade with the help renowned professionals from the respective fields.
| Classroom - Regular | ||||
| When | Duration | Where | Remarks | Price |
| Not Specified |
1 Years |
All Venues | Not Specified | Price On Request |
New Delhi, Noida (Studio):- Marwah Studios Complex -1, An Island Of Excellence Film City Sector-16A Noida, New Delhi - 201301, Delhi, India
Delhi NCR, Noida (Branch):- Plot A-2 , Sector 125 Noida, Delhi NCR - 201303, Delhi, India
Mumbai, Andheri West (Branch):- Marwah Studios Resource Center - 1 Level 3, Neo Vikram New Link Road Andheri West, Mumbai - 400058, Maharashtra, India
Kolkata, 71 Park Street (Branch):- Marwah Studios Resource Center - II Center Park Plaza 71 Park Street, Kolkata - 700016, West Bengal, India
New Delhi, Noida (Branch):- FC-14/15, Film City, Sector-16A Noida, New Delhi, Delhi, India
