Mass Media Research & Planning Course

Training/Coaching/Tuition by AAFT (Asian Academy of Film & Television) New Delhi, Delhi NCR, Mumbai, Kolkata View Contact

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Category: Mass Communication

Medium of instruction:

English

Research in any field including mass communication, is a collective human endeavor to discover the truth. Research is a never ending attempt to make the world a better place to live in. Mass communication research helps in understanding basic human relationship through sharing of ideas, opinion and experience.

Media professionals have to take instant decisions which should be informed ones and therefore, they need to be involved in research. The mass media research may seek answer to such question as to what are the advertisements that readers read most often in newspapers? What are the elements of a successful magazine cover page? What type of format a radio news and current affairs should adopt? Why a current TV serial is is not performing as well as expected? And so on. In other words, the mass media researcher has to find out among other things what the people would like to read, listen or view. Research finding and recommendations are used to make credible media products for the audience. Media decision makers too use the finding of the mass media researchers to verify or refute gut feelings or intuition. Especially when they make decisions that involves large sum of money. An important thing for a mass media researcher, however, is to find out the best way to investigate the never ending questions and problems in this field.

Graduates of a recognized Indian or foreign university interested in learning mass media research methods in a systematic manner, may enroll themselves in this course of study. The courseware for the media research and planning has been designed to equip the students to handle the applied aspects of media research on various issues.

Syllabus

Syllabus Communication

• Evolution and Development

• Elements

• Sources

• Models

• Methods

• Two Step Theory

  • Leaders and Legitimizes

  • Agenda Setting

  • Communication Barriers

• Feedback and Feed forward

• Social communication

  • Media and Social Change

• Organization Communication

  • Nature

  • Network

  • Communication Behavior

  • Innovation in Organization

• Practical exercises.

Communication Resarch

• Approaches

  • Empirical

  • Behavioral

• Methods

  • Quantitative

  • Qualitative

• Design

  • Hypothesis

  • Questionnaire

  • Sampling

  • Data collection, Management and Analysis

Applied Communication Research

• Television

  • Mood induction effects of news program

  • Impact of social identity attachment of journalist on news selection and production

  • Bias in reporting and response

  • Advertising effects on child’s cognitive formation

  • Cartoon TV and character formation

• Radio

• Audience Research

  • Exploratory audience research

  • Impact studies

  • Response studies

• Film

  • Effects of sex and violence in movies

  • Perception impact of double meaning dialogues

  • Identification with positive characters

  • Personality effect on character perception

• New Media: Interactivity and Impression Formation

  • Cognitive response to animation

  • Emotional response to accidental exposure to undesirable material in search engines

  • Internet: addiction and dependency

  • Computer usage and social isolation

  • Computer usage and personal space

• Media Response

  • Citizen Nationalism

  • Psychological effect of media context, from and technology

  • Virtual versus actual truth

• Media and self image

• Media and context perception

• Credibility crisis

AAFT offer courses in various fields of film and TV industry ranging from production, direction, video and audio editing, acting etc. We cover the minute details of each trade with the help renowned professionals from the respective fields.

Classroom - Regular
When	Duration	Where	Remarks	Price
Not Specified	3 Months	All Venues	Not Specified	Price On Request

New Delhi, Safdurjung Enclave (Registered Office):- 12 Community Center Safdurjung Enclave, New Delhi, Delhi, India

New Delhi, Noida (Studio):- Marwah Studios Complex -1, An Island Of Excellence Film City Sector-16A Noida, New Delhi - 201301, Delhi, India

Delhi NCR, Noida (Branch):- Plot A-2 , Sector 125 Noida, Delhi NCR - 201303, Delhi, India

Mumbai, Andheri West (Branch):- Marwah Studios Resource Center - 1 Level 3, Neo Vikram New Link Road Andheri West, Mumbai - 400058, Maharashtra, India

Kolkata, 71 Park Street (Branch):- Marwah Studios Resource Center - II Center Park Plaza 71 Park Street, Kolkata - 700016, West Bengal, India

New Delhi, Noida (Branch):- FC-14/15, Film City, Sector-16A Noida, New Delhi, Delhi, India