One Year International Post Graduate Programme in Fashion with Specialization in Luxury & Brand Management

Master's Degree by Fashion Art Design FAD International Pune View Contact

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Qualification Honored

Post Graduate Diploma in Fashion by CCL London with specialization in Fashion Communication

Who is the Course for?

The course is aimed at individuals wanting to develop entrepreneurial careers or for those wishing to work in the vast non-design sectors within the fashion industry. Students can take a specialization at the end of the year and focus on one or two of the modules in the final term based on their future professional aims.

Course Introduction

The aim of the course is to allow professionals from varying undergraduate backgrounds to pursue a successful career in the rising fashion, luxury & the retail sectors.

This Post Graduate Programme has a higher emphasis on professional practice within a global context where individuals experience an industry focused curriculum with live projects with some the leading fashion & luxury brands in the country. Students are encouraged to work towards industry focused projects with a strong emphasis on research and interdisciplinary experimentation. At the end of the year students are given an internship to facilitate progression into professional careers in their area of interest.

Students also explore entrpreneurial opportunities at the end of the course with mentoring and support from academics at FAD International.

Course Module Outline

Course Structure

• Introduction to Fashion

• Global Fashion Awareness

• Global Fashion History

• Advanced Fashion Marketing

• Fashion Communication

• Fashion Promotion

• Fashion Retail

• Fashion Forecasting

• Luxury & Brand Management

• Fashion Styling

• Fashion Buying

• Final Project

• Industry Internship ( 3 Months )

• Industry Placement ( 6 Months Optional)

Course Curriculum & Modules

The course during the first term gives students a holistic base in fashion, retail and luxury sectors thus enabling students from varied backgrounds to be able to further choose a specialization in the second term.

Students get an opportunity to work on live projects as part of the modules whilst being mentored and taught by industry professionals.

Students work both individually and in groups with professionals from other departments such as photography, media, art, styling, fashion design etc. Combined with guest faculties from the industry and international universities, students are exposed to a variety of critiques and audiences across the industry. The Europe Study Tour further gives students a unique opportunity to interact with international designers, brands and academicians and visit the fashion weeks, thus giving them a platform to progress onto the professional world.

In the first term students are taught the fundamental building blocks required for choosing a study pathway and in the second term where students specialize in following stream:

Fashion Communication

This specialization will emphasize on communicating fashion through all media formats such as journalism (print, electronic or new media), events and promotions, public relations, advertising, visual merchandising and styling. The specialization is well supported through group projects with the media, art and the creative business departments at FAD International where students work on industry driven projects commissioned by the media, fashion & luxury brands or self proposed by students. The specialisation allows students to achieve an extensive and a professional portfolio of work which forms the base for further progression into the industry.

SEMESTER TWO SPECIALISATION MODULES

• Fashion Communication Process & Strategies

• The communication process

• Communication as a corporative function

• Communication in marketing mix

• Communication strategy, communication mix

• Estimate management. Practical case.

• Actions of communication below the line

• Relations with the press

• The product as an element of communication

• Fashion Communication

• Writing on Fashion

• History of Fashion Publishing Companies from printed paper to web magazines

• Understand the structure of a fashion magazine, the differences in contents, graphics; target among fashion magazines though the analysis of the main European and American Publishing Companies.

• Fashion Styling & Trend Forecasting

• Conceive, elaborate and budget a communication plan for a fashion brand.

• Advertising Campaigns

• Types of Advertising Agencies

• Roles & Functions within an Advertising Agency

• Agency Jargon & Terminology

• Planning Advertising Campaigns

• Components of Campaigns

• Creative Strategies

• Advertising Briefs

• Advertising Objectives

• Marketing Objectives

• Create Advertisements for Print Media

• Create Advertisements for Social Media

• Media Study

• Fashion Journalism

• Fashion Styles & Formats

• Copywriting

• Graphic Designing for Fashion Advertising

• Fashion Editorial

• Role of Fashion Editors

• Coherence to the Fashion magazine philosophy through images, texts, graphics

• Media Strategy - choice and importance of the different media: press, billboards, cinema, T.V., public relations, sponsorships, direct marketing and the Internet.

• Contemporary New Media

• Digital Marketing & Communication

• Social Media Advertising & Promotions

• Website Designing [e-fashion stores]

• Blogs

• Ethics & Sustainability in Fashion

• Events & Other Media

• Celebrity Endorsement & Sponsorship

• Public Relations

• Event Design & Planning

• Fashion Shows & Expositions

• Dissertation Project

• Title Page

• Abstract | Brief

• Introduction

• Statement of Problem

• Background of the Study

• Research Question or Hypothesis

• Methods & Procedures

• Limitations

• References

• Personal & Professional Development

• Goal Setting

• Career Direction

• Aspiration

• Responsibilities

• Understand Specialist Area & Career Opportunities Available

• Portfolio Development

• CV development

• Self Promotion through Business Cards

• Self Promotion through Website

• Self Promotion through Blogs

• Industry Internship

• Understand the Dynamics of an organization & Managerial Function

• Roles & Responsibilities of Employees

• Project Management

• Professional Ethics & Integrity

• Create Internship Report

Course Assessment

The course is assessed through assignments and projects on a continuous assessment basis through the year.

FAD Europe Tour

The Europe tour gives students an exclusive opportunity to visit some of the worlds finest fashion capitals such as Paris, London & Milan for fashion events and guest lectures at leading fashion universities. Students achieve both a professional and an unparallel academic experience providing a platform to work on a global level on completion of the course.

Career Progression

Academic Progression

On successful completion of the PG Progrmamme, students can transfer credits for further education to the following universities in UK & Italy.

• Nottingham Trent University

• Coventry University

• Istituto Europeo di Design Italy

• Manchester Metropolitan University

• Bath Spa University

• Middlesex University

• University for Creative Arts UK

Career Progression

Students can work with retail chains, design houses, export houses, independent designers, media houses or start their own venture with roles such as

• Fashion Marketer

• Fashion Buyer

• Fashion Communicator

• PR Consultant

• Brand Manager

• Retail Merchandiser

• Stylist

• Event Planner & Manager

• Fashion & Lifestyle Journalist

• Art Director

• Fashion Consultant & more...

Benefits of the Course

• International Curriculum

• British Qualification

• Europe tour allows students to visit various fashion capitals and universities for guest lectures

• Progression opportunities to multiple universities

• Guest faculties from various Fashion Universities

• Affordable option to study in India

• Opportunity to purse other parallel qualifications

• Career based practical curriculum

• Multiple professional opportunities

Fashion Art Design FAD International

FAD International has its roots in the creative sector through its parent company, which was established as western India’s first design studio back in 1976. “Capri”, the first studio to design and custom make denims in the 1970’s until 2000, revolutionized and introduced global trends back in the days in menswear. The studio further established a leading fashion house under a public limited company working with leading international fashion brands such as BHS, M&S, Underground, Pepe Jeans & more for over three decades.

Continuing with the philosophy of constant innovation and the passion for fostering growth within the creative industries, has led to the establishment of one of India’s first contemporary institutions. Aimed at delivering the finest industry focused education in creative arts and design, FAD International follows its deep rooted philosophy of constant innovation and change to meet the changing nature of the dynamic and global industry needs.