Public Relations and Advertising ( PR and Advertising ) - 1 Year Program
by International Institute of Fashion DesignMumbai |
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Medium of instruction: | English |
Public Relations and Advertising ( PR and Advertising )
Public relations and Advertising (PR and Advertising) is the practice of managing and the flow of information between an organization and its public. PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations.
Unit I
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Nature and definition of public relations
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Evolution and development of public relations
Unit II
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Training for public relations
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Gauging public opinion towards public relations
Unit III
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Public relations (PR) for government
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Public relations (PR) for public sector
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Public relations (PR) for private sector
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Communication with rural community
Unit IV
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Press as a public relations medium
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Public relations through journals and publications
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Broadcasting as a public relations medium
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Public relations though audio-visual media
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Other public relations media
Unit V
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Defining public relations problems
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Planning and programming
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Taking action and communicating
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Evaluating the program
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Crisis management
Specialization: Advertising
Advertising is the means of informing as well as influencing the general public to buy products or services through visual or oral messages. A product or service is advertised to create awareness in the minds of potential buyers. Some of the commonly used media for advertising are T.V., radio, websites, newspapers, magazines, bill-boards, hoardings etc. As a result of economic liberalization and the changing social trends Advertising Industry has shown rapid growth in the last decade.
Unit I
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Introduction to advertising
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Advertising and society
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Advertising and the Marketing process
Unit II
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Understanding consumer behavior
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Account planning and research
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How advertising works
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Strategic planning
Unit III
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Media planning and buying
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The advertising business
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Role of advertising in National economy
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Corporate Advertising
Unit IV
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Advertising Research
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Media Research
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Products, brands and advertising
Unit V
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Advertising message
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Media vehicles
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Other promotional media and methods
Career Options
Private advertising agencies, advertising department in private or public sector companies in advertising sections of newspapers, journals, magazines Commercial section of radio or television market research organizations etc. One can also do freelancing.
Classroom - Regular | ||||
When | Duration | Where | Remarks | Price |
Not Specified |
1 Years |
All Venues | Not Specified | Price On Request |
International Institute of Fashion Design
International Institute of Fashion Design INIFD (Ishan Education), the world's largest Design Institute was launched by famous designer ‘Ritu Beri’ in 1995.
INIFD (Ishan Education) is proud to have produced over two lacs student Designers and more than five thousand students have been recently recruited by top international brands like Tommy Hilfiger, United colors of Benetton, Wills Lifestyle, Esprit, Pantaloons, Louis Philippe, Van Heusen, J.J.Valaya House, Raymonds, Godrej, Durian to name a few.
In 14 years, INIFD (Ishan Education) has also produced star designers who have designed for movie Jodha Akbar, Balaji Telefilms,Prince Charles, Amitabh Bachhan, Shahrukh Khan,Angelina Jolie and all top stars including the Set Designs for bollywood superhits ‘Vivah’ & ‘Apne’. INIFD (Ishan Education) has a Placement Tie - up with Arvind Murjani Brands for Tommy Hilfiger, the leading International Brand.
Top Designers like Manish Malhotra, Neeta Lulla, Ashley Rebello, Aki Narula,Raghvinder Rathore & stars like Lara Dutta, Katrina Kaif, Priyanka Chopra, Bipasha Basu, Malaika Arora & manymore have been associated with INIFD (Ishan Education) student activities. This international standard institute has 180 centers in India, Nepal, Bangladesh, Dubai & many more countries.
International Institute of Fashion Design INIFD (Ishan Education)- Andheri was started by Mr. VIVEK GAUTAM in June 2003. It is a one of the most pioneering centers INIFD (Ishan Education) and has become extremely popular and well know in Mumbai as it is committed to provide only the best for its students. INIFD - Andheri (Ishan Education) started with strength of just 6 students & grown to more than 200 students. This has been achievable due to the vision of our director Mr. VIVEK GAUTAM who wants only the best for his students is committed to make sure that no stone is left unturned to reach the top.
We at INIFD- Andheri (Ishan Education) can proudly boast of the best faculty and infrastructure and offer courses which are at par with well known colleges in India.
INIFD - Andheri (Ishan Education)’s “Commitments”
To generate necessary educational background so as to magnify the student’s creative ability and provide the best available resources to the students.
To adopt & adapt the changes in the Fashion, Textile & Interior Designing Industry.
To place all talented, productive, innovative and well-versed students at prestigious organizations.