Public Relations and Event Management (PR and Event Management)

Training/Coaching/Tuition by International Institute of Fashion Design Mumbai View Contact

Request Info

Public Relations and Event Management (PR and Event Management) are the practice of managing and the flow of information between an organization and its publics. PR can be used to build rapport with employees, customers, investors, voters, or the general public. Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations

Unit I

1. Nature and definition of public relations

2. Evolution and development of public relations

Unit II

1. Training for public relations

2. Gauging public opinion towards public relations

Unit III

1. Public relations (PR) for government

2. Public relations (PR) for public sector

3. Public relations (PR) for private sector

4. Communication with rural community

Unit IV

1. Press as a public relations medium

2. Public relations through journals and publications

3. Broadcasting as a public relations medium

4. Public relations though audio-visual media

5. Other public relations media

Unit V

1. Defining public relations problems

2. Planning and programming

3. Taking action and communicating

4. Evaluating the program

5. Crisis management

The Course aims to equip the student with a basic knowledge of Event Planning. Not only this she/He will also know all the items unique to events like Conferences, Fashion Shows, Exhibitions, Trade Fairs, Weddings and Parties. After going through the course the student will get the feel of the Industry.

Specialization: Event Management

Unit I

1. What is Event Management?

2. Conceptualizing the event

3. Events as Marketing communication Tool

Unit II

1. The planning function'

2. Leadership and human resources

3. The marketing of event

Unit III

1. Categories of events

2. Event sponsorship

3. Controls and budgets

Unit IV

1. Logistics

2. Staging events

3. Evaluation and reporting

Unit V

1. Job opportunities in Event Management

Career Options

Event Management Companies, Advertising Industry, Big Film Production Houses Television channels. Print Media Companies, FM Radio channels, FMCG Industry, Consumer Durable Industry, Auto Industry, IT & ITeS Industry, Event Production Companies, Allied Industries.

Remuneration:

Remuneration in this field varies according to the nature of event that is managed. For a fresher, the Starting salary offered ranges between Rs. 8,000 and Rs. 10,000. Once an individual gains enough experience in this field, Event managers command fees from Rs. 50, 000 to Rs. 1 lakh or above per month depending upon their ability. Those engaged in managing small get to – gethers , birthday bashes, conferences, exhibitions etc., can also earn handsomely per event.

International Institute of Fashion Design

International Institute of Fashion Design INIFD (Ishan Education), the world's largest Design Institute was launched by famous designer ‘Ritu Beri’ in 1995.

INIFD (Ishan Education) is proud to have produced over two lacs student Designers and more than five thousand students have been recently recruited by top international brands like Tommy Hilfiger, United colors of Benetton, Wills Lifestyle, Esprit, Pantaloons, Louis Philippe, Van Heusen, J.J.Valaya House, Raymonds, Godrej, Durian to name a few.

In 14 years, INIFD (Ishan Education) has also produced star designers who have designed for movie Jodha Akbar, Balaji Telefilms,Prince Charles, Amitabh Bachhan, Shahrukh Khan,Angelina Jolie and all top stars including the Set Designs for bollywood superhits ‘Vivah’ & ‘Apne’. INIFD (Ishan Education) has a Placement Tie - up with Arvind Murjani Brands for Tommy Hilfiger, the leading International Brand.

Top Designers like Manish Malhotra, Neeta Lulla, Ashley Rebello, Aki Narula,Raghvinder Rathore & stars like Lara Dutta, Katrina Kaif, Priyanka Chopra, Bipasha Basu, Malaika Arora & manymore have been associated with INIFD (Ishan Education) student activities. This international standard institute has 180 centers in India, Nepal, Bangladesh, Dubai & many more countries.

International Institute of Fashion Design INIFD (Ishan Education)- Andheri was started by Mr. VIVEK GAUTAM in June 2003. It is a one of the most pioneering centers INIFD (Ishan Education) and has become extremely popular and well know in Mumbai as it is committed to provide only the best for its students. INIFD - Andheri (Ishan Education) started with strength of just 6 students & grown to more than 200 students. This has been achievable due to the vision of our director Mr. VIVEK GAUTAM who wants only the best for his students is committed to make sure that no stone is left unturned to reach the top.

We at INIFD- Andheri (Ishan Education) can proudly boast of the best faculty and infrastructure and offer courses which are at par with well known colleges in India.

INIFD - Andheri (Ishan Education)’s “Commitments”

To generate necessary educational background so as to magnify the student’s creative ability and provide the best available resources to the students.

To adopt & adapt the changes in the Fashion, Textile & Interior Designing Industry.

To place all talented, productive, innovative and well-versed students at prestigious organizations.